1. Why Non-Profits MUST Embrace Technology
 Generational Giving Capacity
 Matures/Silents make up 50%
 Boomers – economic uncertainty
 Gen X – smaller 19.7 total giving
 50 Million Millennial – over age 15, early 30’s
 Millennial spending power at 2.45 trillion by 2015 –
outpacing Boomer parents earnings by 2018

2.  2011 Donor Survey
 12% under 35
 61% age 35-64
 26% over 65
 2 Trends: giving to fewer organizations / younger
donors giving more
 Only 1% plan to give more thru direct mail in 2011 vs
2010
 65% plan to make at least 1 gift online

3.  Why Mobile?
 2 in 5 own a smartphone – 39%
 83% of adults own mobile
 72.5% smartphone owners under 44
 44% of blacks / Hispanics own smartphones
 Primarty source of the Internet for ¼ of the
population
68% have used an app
87% have browsed the Internet
48% have watched videos

4.  Must embrace now if:
 Want part of the action
 Know and talk to the Millennials
 Greater Interaction
 Ever evolving
 Be relevant, establish trust
 90% of mobile subscribers in US have internet
ready phone

5.  Mobile UN-Friendly websites:
 25% have to zoom in to read info
 8% get frustrated and leave
 27% leave website and forget it
 40% leave and plan to open it LATER on a
computer (do they?)
 They want to consume it easily / must be able to
read easily

6.  Examples of Mobile Websites:
 Soles4Souls.org
 Susan G. Komen
 Home Page / donate page / get involved page
 Mobile Giving:
 Can be Text2Give, mobile website or app
 Who is your audience?
 Where are they and what medium are they
using?

7.  Mobile App Giving:
 Iphone and Android
 Signature Events
 In-app commerce
 Peer to Peer and 3rd party
 Annual Fund Drive
 Capital Campaign
 Mobile Engagement:
 PETA
 Bono’s One Campaign
 Action Alerts
 Issues

8.  So What?
 Builds relationships
 Channeled to fit consumer / end user
 Convenient involvement- when / where?
 Increases efficiency
 Improve fundraising / ROI
 Creates empowered advocates
 Grows reach of vital community programs

9. *See janis’s email for donations
*See Mobile website for us
*see capital campaign site (causevox)