Integrating social media into your search and mobile


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How social media is impacting search and mobile marketing plans. If you don't have a strategy in place for social and mobile you may

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  • Close your eyes and lets take a trip in the wayback machine…
  • Newspapers used to be THE way to reach people. But over the past 70 years, that has changed.
  • Part of what caused this massive change is when “we the people” started sharing on the web, where everyone could contribute.
  • People can now do things like “live tweet” the takedown of enemy #1 half way around the world. I shiver to think of what would have happened on D-Day in 1944 if some Frenchman tweeted, “What are all those ships doing on the horizon?”
  • In SEOmoz’s ranking factors report, Facebook was a highly correlated way to boost your results.
  • The future is mobile.
  • Pre-iPhone mobile sites were like the 1994 web – BORING!
  • Mobile is not an aberration, it’s growing and so are it’s advanced features.
  • Smartphone adoption is growing like crazy, and the end is nowhere in sight.
  • Placecast entered into a deal with 02 in October 2010, so customers with 02 would receive what’s known as ShopAlerts™ via text message. Starbucks and L’Oréal were among the first businesses to sign up to 02’s service. Indeed, 02 was the first UK mobile operator to provide location-based mobile marketing on a large scale.And now, Placecast has entered into a similar deal with US mobile network AT&T, with New York, San Francisco, Chicago and Los Angeles all hosting geo-fenced retail areas.
  • What's different now is that Square has updated Card Case to recognize when a user is within 100 meters of a business using iOS 5's new geofencing abilities.That means that when a user has turned on the "auto open" tabs feature for a business within the Card Case app, a tab for purchases is opened every time they walk into a business without them ever having to open up the app itself.
  • Integrating social media into your search and mobile

    1. 1. Integrating Social Media Into Your Search and Mobile Marketing Plan Internet Summit - November, 2011
    2. 2. Close your eyes
    3. 3. A world beforesocial mediaA world beforeGoogleA world beforemobile phones
    4. 4. 50 years ago newspaperpenetration was over 100%
    5. 5. Today over 65%of adult internetusers now saythey use a socialnetworking site The Pew Research Centers Internet & American Life Project August 2011
    6. 6. 83% Look for health or medical information82% Search for a map or location Look for information about a78% service or product the are thinking of buying76% Get news
    7. 7. 416style’s Flickr photo
    8. 8. Sharing is bigger than fans, friends andfollowers. Sharing generates almost half of thetraffic for websites and brands that is createdby search — 10% of website visits come fromsharing. Sharing also accounts for 31% ofreferral traffic.
    9. 9. Everyone who shares is an influencer if the subjectis important to him or her. Instead of one personbeing universally influential on a wide range of topics,the study found that many people are influential ononly one or two topics.
    10. 10. Sharing is about scale, not virality. Sharedlinks are, on average, across all sharingchannels, clicked on 4.9 times each, socontent shared by large groups of peoplereach a wider audience than content passedalong from others.
    11. 11. Breaking news via Twitter
    12. 12. The future
    13. 13. Can you remember a pre-2007 world?
    14. 14. WAP wasn’t prettyUsers now expect a lot more
    15. 15. Where are your visitors?How are they accessing your site?
    16. 16. Responsive Design
    17. 17. iPhone
    18. 18. iPad
    19. 19. Full Size
    20. 20. Mobile Right NowIBM’s Coremetrics Benchmark is releasing dataaround holiday shopping trends we can expect overthe next few months. Big Blue says that mobileretail traffic will more than double this holidayseason. – TechCrunch 11/4/2011
    21. 21. 83% of US adults own a cell phone 35% of US adults own a smartphone 58% of US smartphone owners use at least one type of geosocial or location based serviceThe Pew Research Center ‘s Internet & American Life Project : April 26 – May 22, 2011
    22. 22. Is Geo-fencing the future?
    23. 23. SquareUp Card Case taking it to the next level with new iOS5 geo- fencing processing $11 million a day in mobile payments
    24. 24. My strategy for social media is… My strategy for mobile is…
    25. 25. Thank You Phil Buckley@1918 on Twitter mawebgeek on YouTubepbuckley on LinkedIn 1918 on Google+philipbuckley on Facebook 1918 on PlurkPhil B on Yelp mawebgeek on Flickrphil-buckley on Quora