Marketing That Killed (and some that should have been killed)

Marketing Campaigns Some That Killed It and Some That Should’ve Been Killed What We Can Learn

What's the point of this presentation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blendtec ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applebee’s Talking Cat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why It Works ,[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways So Far ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing that should have been DOA…

Sony PSP - 2005 ,[object Object],[object Object],[object Object]

Urban Nomads Respond No street cred for Sony!

Sony PSP – Christmas, 2006 ,[object Object],[object Object],www.alliwantforxmasisapsp.com

A phony is sniffed out… … www.somethingawful.com

Sony, er, Charlie Responds Yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... you all be trippin. -Charlie

Surprise, it was us… ,[object Object],[object Object]

Why It Failed ,[object Object],[object Object],[object Object],[object Object]

Rutgers Mobile Marketing Mini MBA According to the website, it’s a program designed to help : “participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. ”

When you scan the code with your mobile device you get… … a standard, non-mobile website

Why It Fails ,[object Object],[object Object]

More Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Marketing Fails ,[object Object],[object Object],“ Stop pedaling… start driving”

Giant Bicycles responds quickly… ,[object Object],[object Object],[object Object],“ stop driving…start pedaling”

Dr. Pepper Ten ,[object Object],[object Object],[object Object]

Quiznos’ Spongemonkeys ,[object Object],[object Object],[object Object],[object Object],“ They got a pepper bar!!!”

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Noteworthy Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions, comments, or other wit to share?

Marketing That Killed (and some that should have been killed)

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (19)

Similar to Marketing That Killed (and some that should have been killed)

Similar to Marketing That Killed (and some that should have been killed) (20)

Recently uploaded

Recently uploaded (20)

Marketing That Killed (and some that should have been killed)