This document provides guidance on branding for startups. It explains that branding is about creating meaningful differences and experiences that exceed expectations by keeping promises. It advises that the brand should have one consistent meaning and be controlled by the startup. The document outlines steps to build a startup brand, including first developing a useful product or service, building relationships with users by letting them use the product, finding the emotions the product elicits, enhancing those emotions in the product, and then developing visuals and stories around the emotion. It also notes that the right branding depends on the stage of the product or service offering.

1. BRANDING
FOR STARTUPS
Roger Do
CEO, QSearch
Startup Coach, Start Up Nation
Strategic Advisor & Biz Dev, RumaRocket

2. Branding

3. Branding is about meaningful differences

4. Branding is about different meanings.

5. Brand is about experience;
pleasant surprises, exceeds expectation.

6. Brand is about keeping your
promise.

7. BRAND HAS ONE MEANING

8. WHO CONTROLS YOUR BRAND?

9. exOffering
Experience
Before experience After experience
Bullshit Branding

10. STEPS TO BUILDING YOUR STARTUP BRAND
1. Build a useful offer (product or services.)
2. Build a relationship with the users by letting the user use
your product (Corollary: It’s useless to brand before you
build.)
3. Find out the user’s emotion when they use the product.
4. Develop the product to enhance, sharpen, and dominate the
emotion
5. THEN build the visual and stories around your offering’s
emotion.

11. RIGHT BRANDING FOR YOUR OFFERING’S STAGE