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  • This slide shows the structure of the DOI identifier string
  • 124 sidman

    1. 1. New Capabilities of the DOI: a Win Knowledge 4(win/win/win/win for End Users, Librarians, Publishers & Vendors) Society for Scholarly Publishing June 2, 2004 – San Francisco
    2. 2. New Capabilities of the DOI A guided tour, with live examples, of the new capabilities of the Digital Object Identifier (DOI) – demonstrating its new value for:1. End Users (Knowledge Workers, Students, Professors) CrossRef now represents a whole ecosystem: >10 million STM Journal Articles, >300 publishers2. Librarians internationally, other parties in value chain But only the tip of the iceberg: new capabilities3. Publishers take the DOI another quantum leap in potential See “Not Your Father’s DOI: New Applications Show Wider Promise” – by Steve Sieck, EPS4. Vendors 2
    3. 3. End Users (Knowledge Workers, Students, Professors)1. Content is richer, more functional, contextually interlinked2. Content is easier to find:  contextually (from other content)  within search engine rankings  via 3rd party websites (portals, news sites, reviews, author sites)  on their own intranets3. Content is easier to use and integrate into the work process  Internal reports, footnotes, bibliographies  Intranets, local Knowledge Mgmt systems, Collaboration systems, LMS  Professors’ websites, online syllabus/req’d reading, assignments 3McGraw-Hill World Aviation Directory (+ Aviation Week, Business Week, S&P) - McGraw-Hill Access Science - DOI within email HBSP Textbook Map PDF –- SRI - WebMD
    4. 4. Librarians1. Recapture your patrons from Google & other search engines2. Drive up the utilization of the content you have paid for3. Measure & document this higher utilization – better justify your content purchases & subscriptions; retain or increase your content budget4. Deliver greater patron satisfaction via superior content5. Enjoy improved functionality from your vendor systems (IOLS, ILL, LMS, Document Delivery, Subscription admin)6. Reduce intranet-related costs, esp. in maintaining content access as integrated with internal intranet & navigation 4
    5. 5. Evidence of Utilization : DOI traffic via Googl >3X greater than regular Web site traffic DOI Traffic Report - Major Educational Publisher 7000 6000 5000 Total Visits 4000 3000 2000 1000 0 1 2 3 4 5 Total Visits from 1451 2329 2272 2081 Publishers Web site Total Visits from 178 1079 5118 6469 DOIs January - April 2003 5
    6. 6. Publishers (incl. Aggregators)1. Produce and deliver better/rich content: more functional, contextually interlinked2. Interlinked content itself becomes a sales/marketing tool: exposes users to related offerings3. Content is easier to find, therefore drives up utilization  contextually (from other content)  within search engine rankings  via 3rd party websites (portals, news sites, reviews, author sites)  on customers’ own intranets4. Higher utilization means: higher renewal rates, more seats or concurrent users, more enterprise-level deals5. Easier integration into the end-user work process means: greater customer lock-in, greater customer satisfaction 6 CDI Customer Examples - McGraw-Hill World Aviation Directory (+ Aviation Week, Business Week, S&P) - WebMD
    7. 7. Publishers (incl. Aggregators) – cont’d 1 More EXTERNAL benefits – broader, more flexible, yet less expensive partnering, syndication, distribution:1. Partner with complementary content providers – increasing distribution and exposure to new audiences – yet with zero technology investment or operational setup2. Syndicate/distribute to new, highly-qualified audiences3. Measure the success of new partnerships/syndication relationships4. If not working, change “on the fly”5. Implement new business models, bundlings/packagings, access control approaches – all “on the fly”6. Enable superdistribution 7Greenwood (“Add this Link to Your Site”) - Syndication to fan sites (Warner Music) - Hoovers-Snapshots-Harvard Business Partnering demo – SRI PDF excerpt
    8. 8. Publishers (incl. Aggregators) – cont’d 2 INTERNAL benefits – improve Content Mgmt/DAM to reduce costs, enable rapid/flexible product development, and integrate heterogeneous internal systems (not just multiple CMS/DAM, but others too):1. Identify and interlink all related content assets internally (no more “Silos”)2. Unify multiple asset repositories (across different systems, platforms, departments, management processes) – without modifying these other systems or disrupting staff3. Interlink content assets with related info in other systems never before interlinked: rights info, contracts, sales tracking, advertising…4. Create new or recombinant products more rapidly (incl. granular publishing, custom publishing)5. Bring them to market faster6. Transition seamlessly to the Web when the content is published externally (internal DOI migrates smoothly to external DOI)7. Accomplish all of the above via existing installed systems 8 SRI or M-H Aviation - Gale E-Docs - McGraw-Hill Access Science --- CDI IntraConnect/Canto Cumulus
    9. 9. Vendors All previous benefits can be delivered via existing installed vendor systems, with minimal modification CMS/DAM systems can migrate upstream from dept-level solution to “enterprise dashboard” interlinking multiple CMS/DAM systems, and/or linking related systems like Rights, Contracts, Sales Tracking, Advertising… Knowledge Management systems, Collaboration systems, Learning Mgmt systems can seamlessly, permanently & persistently interlink all related internal content, and/or related external content IOLS, ILL, DocDel,intranets – all can support local linking as customized to the needs of the local institution, while still benefiting from the permanence/persistence of the DOI and its infrastructure. They can also streamline/reduce their administrative costs & effort. 9
    10. 10. Win Knowledge 4 Win/win/win/win (win4) for: End Users, Librarians, Publishers & Vendors Utilizes standards-based, robust, internationally-support DOI infrastructure Clear and well-documented business case Allows customization by all players in value-chain CDI Win4Knowledge program and suite of products/services 10
    11. 11. What’s new here? DOI for internal use (content mgmt) as well as external (public) use Turnkey implementation (e.g. 2-5 hours of customer time) CDI has fully automated MultiLink creation & ongoing maintenance Business case now well-documented (both revenue and cost-savings) Works for Aggregators as well as primary Publishers CDI Win4Knowledge program and suite of products/services – now supports Libraries, Aggregators and Vendors in addition to Publishers Adoption has spread across media, across industries Syndication/Distribution/Partnering capability, w/no tech or operations More metadata standards: Dublin Core, ONIX, soon PRISM, SCORM 11 No more per-DOI pricing
    12. 12. Further Drill-Down• Content Management/DAM• Syndication/Distribution/Partnering• Digital Rights Management• What is the DOI?• Who is CDI? 12
    13. 13. The Dilemma of Scalable DAM• Single-vendor, centralized enterprise solutions don’t succeed – Seybold Report article, Jan 2002 – Forrester Research report, Jan 2003 – Jupiter Research report, Jan 2003 – Our own real-world experience• Workgroup-level solutions are problematic – Don’t scale or… – Are considered overkill for workgroups 13
    14. 14. All the Experts Agree“[DAM] has been a virtual Tower of Babel at large media companies. As they deploymore and more [different] types of systems, they get further and further away from theoriginal concept of enterprise content management—the “anyone can do anythingwith any content anytime” vision.Publishing executives have recognized this problem and would like to solve it. Butuntil now, there have been two choices of solution: either scrap everything that hasbeen built in favor of yet another attempt at building the Grand Unified ContentManagement & Distribution System, or build new technology around existing systemsthat integrates them into a seamless whole. Both of these approaches require majorcustom development and integration projects that tend to take well over a year tocomplete and to have price tags hovering around the eight-figure mark.Enterprise Content Integration (ECI) is a name we’re giving to a new technologyconcept that makes the solution to the Tower of Babel problem considerably cheaperand faster, while enabling easy expansion to new types of online product distributionfor media companies.”Seybold Report article,Enterprise Content Integration: Next Step Beyond DAM?January 2002 14
    15. 15. All the Experts Agree - 2“Enterprisewide digital asset management(DAM) is a myth for media companies.Publishers and networks should attack specificworkflows with open, cheap, modular tools –not with galactic DAM deployments.”Forrester Research report,Don’t Go Broke Managing Digital AssetsJanuary 2003
    16. 16. All the Experts Agree - 3“Companies … can save months of development time and, insome cases, millions of dollars by deploying federated contentmanagement (FCM) in lieu of centralizing or taking on messypoint-to-point integrations.While the ends of enterprise content management are admirable,centralizing on a single solution is infeasible for most companies.In some cases, consolidating on a single platform can provedisastrous for a large company, even beyond the point of zeroreturn on investment.”Jupiter Research report,Federated Content ManagementJanuary 2003
    17. 17. Scaling DAM: Overcoming the Dilemma with a New Approach• Leave departmental solutions in place – Protect recent investments• Integrate them into an enterprise framework – Minimally disrupt current processes• Adopt federated instead of one-size-fits-all approach – Accommodate new & different systems over time• Provide most benefits of enterprise DAM at far less cost and deployment time – Achieve 80/20 rule 17
    18. 18. ECI: a Practical Approach to Enterprise Content ManagementECI = Enterprise Content Integration:• Build enterprise content catalog – Can be based on existing, installed commercial product• Standardize on common metadata subset – Normalize individual metadata sets• Integrate content catalog with workgroup & department level content systems – Use DOIs as integration mechanism 18
    19. 19. Essential Benefits of ECI1. Know what you have2. Find what you want3. Know where it lives4. Know whether you have the rights to use it5. Be able to get it 19
    20. 20. Comparison of Effort* DOI-enabled ECI Enterprise DAM Resource Cost Resource Cost Create common layer of people Create metadata standards L people H metadata standards for entire enterpriseAcquire metadata creation skills people H Acquire metadata creation skills people H Populate lightweight common people Populate large enterprise people L H metadata set and create DOIs metadata set Convert to XML on back end tools Migrate to XML-based content tools & M VH as needed creation tools & processes people Build metadata catalog & tools M Build central asset store tools H harvesting functionality Migrate content to central tools & Leave content where it is - - H asset store people Integrate with content creation tools Integrate with content tools M H & distribution tools distribution tools *For more details, see white paper Enterprise Content Integration with the DOI: A Business Case 20 for Information Publishers, by Bill Rosenblatt, DOI: http://dx.doi.org/10.1220/whitepaper5
    21. 21. Quantitative Benefits - Examples* • Cost avoidance of ~$120k for a vertical market information publisher building a new cross-brand Web portal. • Annual incremental revenue of $700k for a periodical publisher from being able to publish more books per year of repurposed periodical content. • A 94% reduction in staff effort, representing a potential savings of over $400k per year, for a textbook publisher building Web sites to accompany textbooks. • Over $1.2 Million in incremental revenue for a publisher of financial information from selling documents through third- party investment selection tools.*For more details, see white paper Enterprise Content Integration with the DOI: A Business 21Case for Information Publishers, by Bill Rosenblatt, DOI:http://dx.doi.org/10.1220/whitepaper5
    22. 22. Example: CDI IntraConnect asintegrated with Canto Cumulus 22
    23. 23. Reduce/Avoid Costs by “Future-Proofing”ECI - and the DOI generally - future-proofs all parties against……changes in external vendors…changes in business models…changes in technology…changes in internal systems…changes in external partners 23
    24. 24. Further Drill-DownSyndication/Distribution/ Partnering 24
    25. 25. Further Drill-Down: Syndication/Distribution/Partnering• Distribute links instead of loading content!• Never again have to police and maintain broken links• Customize existing DOI functionality to needs throughout the value chain• Easy to implement & customer• CDI MultiLink Syndicator™ – live example (Greenwood Publishing “Add this Link to Your Site”) – product description (http://doi.contentdirections.com/syndicator_bookdemo/letter.cgi)• Partner rapidly/flexibly with zero cost/effort in technology development or operational setup 25 (http://doi.contentdirections.com/hoovers_snapshots_hbsp/)
    26. 26. One Example of Cost Reduction:Cost of Bilateral linking agreements Publishers Agreements 5 10 25 300 50 1225 N ½N(N-1) © International DOI Foundation
    27. 27. Centralized linking agreements Common interchange N publishers = N links © International DOI Foundation
    28. 28. Further Drill-Down DOI: The Keystone to Digital RightsManagement (DRM) 28
    29. 29. Why the DOI is the Missing Link for Practical, Reliable, User-Friendly DRM• Enables interoperability between systems (like any other universal standard identifier)• Enables permanent links between all parties – links which never break, despite changes in DRM vendors, outsourcing/insourcing of various parts of the DRM chain, revamping/replacement of component systems in the chain, etc.• Permits links to be updated dynamically over time – to offer new services, redesign websites, change business partners, etc. (in addition to replacing or reconfiguring DRM systems) - all without affecting any other systems or having to re-master and re-distribute the content itself.• Can be assigned to non-content "objects", thus extending the same identification and linking benefits to all the other "objects“ involved in the DRM process: customer records, digital signatures, digital certificates, watermarks, artist records, contracts, licenses, access control records, etc.• ONLY practical method of enabling superdistribution (the "Holy Grail" of DRM) – no other way to ensure persistence and reliability after content gets shipped out the door and goes into P2P pass-along mode• Supports far more robust anti-piracy per se• Unlocks the full marketing potential of DRM by empowering "granular" or "recombinant" content – including free samples vs paid full-content, pay-as-you-go, rent temporarily, subscribe, etc. 29
    30. 30. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/E Wrapping/ © Encryption ncryption Rights specification: Publisher DRM -Read-only © © Packaging -Copy and Paste Software -Forward -Print 30
    31. 31. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/Content EncryptionHosting Rights specification: Publisher © DRM -Read-only © Packaging -Copy and Paste Meta- Software -Forward data -Print 31
    32. 32. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/ Wrapping/ © Content Encryption Encryption Hosting Rights specification: Publisher © DRM -Read-only © © Packaging -Copy and Paste Meta- Software -Forward data -Print-Visited Publisher website, and beenreferred to copy of encrypted content-Linked to encrypted content from anindex or library catalog-Received the encrypted file from afriend or colleague (superdistribution) Customer © 32
    33. 33. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/ Wrapping/ ©Content Encryption EncryptionHosting Rights specification: Publisher © DRM -Read-only © © Packaging -Copy and Paste Meta- Software -Forward data -Print • Credit card validation E-Commerce Rights • Billing Vendor • Reporting Clearinghouse $ • Checks user ID • Checks rights assigned (if any) to user by Publisher • Takes payment • Issues key or Permit • Reports to Publisher (either aggregate sales numbers or individual customer information) Customer © © 33
    34. 34. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/ Content Encryption Hosting Rights specification: Publisher © DRM -Read-only Packaging -Copy and Paste Meta- Software -Forward data -Print • Credit card validation, E-Commerce Rights • Billing Vendor • Reporting Clearinghouse Content Distributors/ • Checks user ID • Checks rights assigned (if any) to user by Publisher Syndicators/ • Takes payment Aggregators • Issues key or Permit • Reports to Publisher (either aggregate sales numbers or individual customer information)© Customer ©CustomerCustomer Customer © Customer© © 34
    35. 35. Drill-down on Interoperability throughout the DRM Value DOI Chain DOI Secure Wrapping/ Content Encryption Hosting DOI DOI DOI Publisher © DRM Packaging Meta- Software data DOI DOI E-Commerce Rights Vendor Clearinghouse DOI Content Distributors/ Syndicators/ Aggregators How can all these transactions flow© Customer ©CustomerCustomer successfully ??? Customer © Customer© © 35
    36. 36. Drill-down on Interoperability throughout the DRM Value DOI Chain DOI Secure Wrapping/ Content Encryption Hosting DOI DOI DOI Publisher © DRM Packaging Meta- Software data DOI DOI E-Commerce Rights Vendors Clearinghouse DOI Content Distributors/ Syndicators/ Aggregators© Customer ©CustomerCustomer Customer © Customer© © 36
    37. 37. Drill-down on Interoperability throughout the DRM Value Chain Secure Wrapping/ Content Encryption Hosting Publisher © DRM Packaging Meta- Software data E-Commerce Rights Vendors Clearinghouse Content Distributors/ Syndicators/ Aggregators© Customer ©CustomerCustomer Customer © Customer© © 37
    38. 38. Further Drill-down What is theDigital Object Identifier (DOI)? 38
    39. 39. What is the DOI?• An identifier system with a linking system behind it• Identifies any kind of “object” (music, film, book, article, database record, watermark, person…)• Links based on the identifier are: – Permanent (routing is updated via one central record in a global directory) – MultiLinking (one-to-many linking, not just to a single page like a URL)• The underlying routing system is: – Free to end-users – Minimum-cost to businesses (part of Internet infrastructure, like DNS) – Scaleable – Industry-standard 39
    40. 40. Origins & Pedigree• Invented by Internet Pioneer Dr. Robert Kahn (co-inventor of TCP/IP, packet switching, etc.)• Funded by DARPA (which also funded Dr. Kahn’s construction of the ARPAnet)• CNRI (Corporation for National Research Initiatives): Dr. Kahn’s non-profit research organization; runs IETF, IAB, XIWT, other bodies which manage Internet’s infrastructure• Motivation was to address the “fragility” of the Web• Identification and linking based on permanent IDs, not temporary locations• Unify heterogeneous information repositories at the “information” level, just as Internet did at the “data communications” level 40
    41. 41. Drill-down: “What is the DOI?”1. As an identifier, the DOI is… “The UPC (Bar Code) for the Internet”2. As a linking mechanism, the DOI is… “The Next-Generation URL” 41
    42. 42. “The UPC (Bar Code) for the Internet”• Any type of content: text, music, film, video, photographs, software…• Any level of granularity: whole book, individual chapters, illustrations, data sets, tables, music tracks, versions (e.g. dif. resolutions)…• Compatible with (superset of) any & all other numbering schemes (ISBN, ISSN, ISWC, UPC…)• Once assigned, never changes (“A DOI is Forever”) 42
    43. 43. DOI Number Format – incorporates any existing number or identifier DOI Prefix Suffix http://dx.doi.org/10.1036/0071362940 (makes the DOI into a hyperlink) 10.1065/abc123defg = the whole DOI 10.1065 = Owner’s Prefix abc123defg = Suffix• Suffix can be ISBN, UPC, CUSIP or any internal Access Number, proprietary number, or random number• any length; any combination of numbers, letters, or foreign character sets (supports Unicode)• A DOI is an opaque string (a “dumb number” - a good thing – essential to its permanence)• Expressed as a URL: http://dx.doi.org/doi_number - makes it backward-compatible with URLs and the Web, until we see doi://… instead of http://…
    44. 44. Why a “UPC (Bar Code) for the Internet?”• Globally-unique ID: identifies the object uniquely, universally, unambiguously• Enables computers to talk to each other about it• Interoperate smoothly, eliminate errors, reduce costs• Across companies, across systems, across platforms• Across transactions of all kinds: sale, distribution, syndication, rights/permissions, access control, authentication, branding… 44
    45. 45. Unifying the entire value chain Customer / End User Services Customers / End Users Search DOI Subscription Technology DOI Agents Providers Individuals DOI Search DOI Engines Universities Abstracting and DOI Indexing (A&I) Library DOIServices Automation Libraries SystemDOI DOI Corporations Vendors DOI Publishers/ Publishers Aggregators DOI DRM E-Commerce Editorial / Content DOI Content Services DOI Vendors/ Service Prep Systems Hosting DOI Providers ProvidersDOI Rights DOI Content DOI DOI Web Typesetters Publishing Clearinghouses Content DOI Management Distributors/ Systems Systems Aggregators/ Online Syndicators DOIPrinters/ Authors / Bookstores DOI Creators DOI Manufacturers 45 Distribution and Sale of Content Content Creation/Supporting Services
    46. 46. “The Next-Generation URL”• A central directory provides a level of indirection between the ID and its location(s) or services• Analogous to DNS: a single directory logically, but distributed physically• All broken links everywhere can be fixed via a single central update• New destinations or services can be added at will• Linking is now one-to-many (“MultiLinks”™)• MultiLinks are always up-to-date; never stale• Via CDI’s implementation, these links can serve needs locally as well as globally (e.g. linking within a university environment or corporate Intranet, or linking within a Media company for DAM/MAM purposes) 46
    47. 47. Why a “Next-Generation URL?” URLs are not sufficiently reliable http gopher ftp Total Number of journals 33 26 2 URLs listed 81 36 29 148 % functional 67% 28% 31% 50%Data from Ford& Harter, College and Research Libraries, July 1998Brewster Kahle (1997): half life of a URL = 44 daysOCLC (2002): 20% of public websites from 9 months ago are now goneSnapNames (2002): # of expiring domains now exceeds those new/renewed
    49. 49. Locations change! URLURL URL 404URL URL File not found URL URL URLURL URL ContentURL URL URL URL 49
    50. 50. DOIs point via a permanent, object-level identifier… URL DOIURL DOI Publisher URL DOI ContentDOIURL DOI URL DOI URL DOI directory DOI URL DOI URLURLDOI URL DOI ContentDOIURL DOI URL URLDOI DOI URL 50
    51. 51. …thru a central, distributed directory (like DNS), but far DOI more scalable DOI Publisher Internet DOIDOI DOI DOI DOI directory directory DOI directory DOI DOI directory DOI DOI DOI directoryDOI DOI Content DOI DOI DOI DOI 51
    52. 52. DOIs also point “one-to- many,” not just to a single page DOI DOI Publisher DOI CDI Multi-LinkingDOI DOI •purchase content DOI •get metadata directory •get price quote DOI •request rights clearance DOI •request permissions DOIDOI DOI Content DOI DOI DOI DOI DOI 52
    53. 53. …and can therefore be re- directed as desired DOI DOI Publisher DOI CDI Multi-LinkingDOI DOI •purchase content DOI •get metadata directory •get price quote DOI •request rights clearance DOI •request permissions DOIDOI DOI DOI DOI DOI Bookstore Bookstore DOI DOI 53
    54. 54. * * * Live Examples * * * (both large & small, commercial & non-profit) available on the Web at http://www.contentdirections.com For demos click links under “See the DOI in Action”For live Customer Examples click “Live Customer Examples” or http://doi.contentdirections.com 54
    55. 55. Further Drill-down Who isContent Directions, Inc. (CDI)? 55
    56. 56. Who is CDI?• First business created specifically to help organizations implement the DOI standard• Founded and led by DOI pioneers with unparallelled experience creating innovative DOI applications – Drove the universal adoption of the DOI within STM Journal Publishing (>300 international publishers, >10 million DOIs) – Entire sector has now made its content the center of an online “ecosystem” embracing readers, authors, libraries, distributors, other content partners• Now driving adoption in several industries (publishing, healthcare, educational materials, still images, music…)• Privately-owned company 56
    57. 57. Selected CustomersWarner MusicGroup 57
    58. 58. Study Documents 12-to-1 Payback Available free via its DOI: http://dx.doi.org/10.1220/eps1• Scenario: Book Publisher with 3,000 titles• Conducted by consulting firm EPS• Commissioned by CDI, but conducted via independent interviews with CDI customers, non-CDI customers, and other organizations that offer similar results via different (and more expensive) approaches• 12-to-1 ROI is for only the first of four areas of DOI benefit (Content Marketing).• Three forthcoming papers to address other areas of DOI payback such as Better/Broader Syndication/Distribution, Faster/More Flexible Online Partnering, and Supply-Chain Efficiency. 2nd paper currently underway (Syndication/Distribution). Source: EPS Area of DOI Impact Key Measures Revenue Discoverability More e-store traffic from potential Growth buyers Site Usability Higher conversion rates – turning visitors into buyers Merchandising Selling more to each visitor to the site Cost Reduction Web Content Maintenance 58 Increased IT and editorial productivity
    59. 59. CDI Widely Recognized as the Leader in the DOI Space• Only company profiled extensively by tech guru Esther Dyson in Release 1.0. (See “Online Registries: The DNS & Beyond” – Sept 2003; DOI: http://dx.doi.org/10.1340/309registries). Dyson places CDI and the Handle System in context of the future of the entire Internet, and at the center of the major Registry initiatives on the Internet today, including RFID tags and even Internet telephony.• CDI’s internal enterprise product (CDI IntraConnect™) recognized in Seybold Reports (Bill Rosenblatt, "ECI Progress Report: More Solutions Arrive“ Aug 2003 http://www.seyboldreports.com/TSR/0310page1.html)• NYNMA Award as a “Top Technology Company of 2002”• Named one of the “Hot 10” emerging companies at RVC SoftEdge 2003 Conference (Sept 2003)• Many testimonials to both CDI and the DOI, incl. Terry McGraw, Bob Bolick, Pat Schroeder, Robert Kahn and many others under “News – 59 Testimonials” at http://www.contentdirections.com
    60. 60. Opinions from Industry Leaders• Patricia Seybold: “We predict that, within five years, the DOI standard will be used to tag any “published” material from any industry—that is, all content or information that is officially released for consumption, whether within or outside of your firewalls.”• Harold McGraw III: “The DOI is…a standard that will contribute strongly to the development of the e-book marketplace and the market for all digital content, and deserves the support of the publishing community."• Dr. Robert Kahn: “The applications…and related technology being brought to market by Content Directions and the other participants [Microsoft, Adobe, etc.]…represent the tip of the iceberg in terms of the economic value that will be unleashed by the widespread adoption of this new approach.”• Steve Sieck (EPS): “A unique aspect of CDI’s approach is a contextual multilinking capability… By developing software that essentially automates the registration of new content, inter-relates its associated metadata, and creates “purchasing links” to retailers, CDI has streamlined the implementation process to the point where a publisher’s primary task is identifying how DOIs can be deployed most strategically... [T]he vision of content IDs bringing order to a chaotic digital world seems a bit closer.” 60
    61. 61. ONLY CDI Offers a Full Range of DOI Services Required for Customer Success• Permanent Links• Improved discoverability supporting all business models• MultiLinks™ as well as UniLinks• Interlinking of related content: • Not just initially, but ongoing. • Not just within a business unit, but across business units. • Not just within a company but across companies• Continuous integrity-checking of all links. Repairs/alerts as nec.• All levels of “granularity”• Track traffic/sales for business case & ROI• Syndication & partnering capabilities, with no tech development or operational setup• Value-added tools for DOI registration, management, quality-assurance, look-ups 61
    62. 62. Strategy and Business Case CDI Consulting• Education Overviews or intensive workshops tailored to Executives and/or Staff. Methodology (hi-level• Business Case summary) Identify increased revenues, cost savings, and implementation costs Business Planning • “State-of-Readiness” assessment of: Editorial, Marketing, and Production workflow; IT systems; E-commerce systems; Back-office systems • Develop DOI-based product strategy • Develop implementation recommendations Implementation Planning • Metadata assessment • Detailed cost-benefit analysis • Define implementation project Implementation • CDI will act as project manager and general contractor • Custom development or off-the-shelf package integration (Content Mgmt/Web Publishing Systems, Digital Rights Mgmt, E-Commerce...) Post- Implementation Value-Added Services • CDI will develop or consult on developing company- or industry- specific value-added applications. E.g.: • Reference Linking • Automation of relationships with online bookstores/ syndicators/aggregators • Advanced DRM solutions 62 • “Multiple-resolution” applications
    63. 63. Or: JUST DOI-itTwo steps:1) Create your DOIs NOT a big IT Project!2) Use your DOIs Hours, not days• To create DOIs: – Specify the desired MultiLinks (a Marketing exercise: can be one mtg and/or a simple email response to a proposed standard menu) – Export existing product metadata (from existing systems in existing form!) – CDI does all the rest: creates the DOIs & MultiLinks, interlinks all related products, forever keeps the interlinking up-to-date, points to retailers for purchasing & other transactions, polices bad links, etc.• To use DOIs: – Put them on your Web site, in PDF catalogs/brochures, etc. just like any other hyperlink, wherever you already refer to your products (example: http://books.mcgraw-hill.com) – Syndicate them to other Web sites, portals, business partners, etc. – Install CDI’s server code which displays the MultiLinks and also allows filtering 63 depending on who the audience is and where they are seeing your DOIs
    64. 64. CDI Contact Info• David Sidman, CEO: (212) 792-1847 dsidman@contentdirections.com IID (Internet ID - personal DOI): http://dx.doi.org/10.1570/dsidman• Hal Espo, Consultant (Publishing & Information Industries): (917) 533-7375 hespo@contentdirections.com• Marty Kahn, Chairman: (212) 848-0401 mkahn@rho.com CDI Web site: http://www.contentdirections.com Live Customer Examples: http://doi.contentdirections.com
    65. 65. 65