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Redbooks Wiki

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Overview of internal IBM pilot to convert Redbooks content into intranet facing wikis.

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Redbooks Wiki

  1. 1. Chris Almond January 2008 Tapping into the knowledge of IBM’ers worldwide to augment the value of IBM Redbooks material 2008 Pilot
  2. 2. Attract communities of IBM subject matter experts by allowing them to take control of the content and continually update and extend it over time. Convert Redbooks into Intranet based Wikis W3 = IBM Intranet – internal only access
  3. 3. <ul><li>Potentials: </li></ul><ul><ul><li>Tap into Redbooks Wiki based grass roots content development to provide more frequent/lower cost Redbook updates </li></ul></ul><ul><ul><li>Create an external instance of the same wiki: either static or filtered/moderated. Wiki based static HTML presentation would drastically increase quality of Google search results over existing PDF based content </li></ul></ul><ul><ul><li>External instance could provide feeds. Update notifications (RSS/ATOM) to the Redbook audience subscribers could drive big increase in overall ibm.com traffic via Redbooks channel </li></ul></ul>Surface the value via ibm.com Redbooks channel
  4. 4. Reach vs Control Internal WWW Region of Potential Anarchy (RPA ) Reach Top Down Control 100% Anonymous: minimal/no controls 100% Managed: Full process oriented control Wikipedia Threshold: anonymous authoring access Traditional Red book
  5. 5. Project Phases <ul><li>Investment: </li></ul><ul><li>Content conversion tools </li></ul><ul><li>Design </li></ul><ul><li>Deployment </li></ul><ul><li>Community </li></ul><ul><li>Engagement models & incentive </li></ul><ul><li>Governance patterns </li></ul><ul><li>Measurements </li></ul><ul><li>Evolution </li></ul><ul><li>Business Value </li></ul><ul><li>Internal – Social Computing ROI </li></ul><ul><li>Process – additional SME & content refresh source </li></ul><ul><li>External – Update frequency & engagement </li></ul>Launch
  6. 6. Content Conversion Tooling: High Level <ul><li>Unstructured source </li></ul><ul><li>Standards based conversion </li></ul><ul><li>Flexible input/output </li></ul><ul><li>Re-usable components </li></ul>
  7. 7. Fully Indexed – easily added to intranet search engines Templated for familiar Intranet Look and Feel
  8. 8. How do you convert large chunks of structured content to a wiki?
  9. 9. Reputation – what goes online stays online Derive SME relationships to content/topics Feeding the “ TR3 Virtuous Circle ” : Tagging, Rating, Reputation, Recognition
  10. 10. Patterns for Engaging Community Field of Wiki Dreams Build it and they will come? Build to order SME community expects delivery & are ready to take control Entrainment Convert the whole Redbook library – create intranet gravity : search landings & curiosity lead to participation <ul><li>Incent </li></ul><ul><li>TR3 virtuous Circle : Tagging, Rating, Reputation, Recognition </li></ul><ul><li>Lead by sharing </li></ul><ul><li>Sales rep stub document – help me now and you will be rewarded </li></ul>To compliment our top-down innovation strategy IBM needs to provide internal transformation tools and technology that better facilitate bottom-up innovation through self-organizing channels. Giving IBMers the Permission and Power to Innovate Linda Sanford and Irving Wladawski-Berger, April 2006
  11. 11. Community Engagement: Governance and Management <ul><li>Who becomes the community leaders? (Hint - they already exist – in spades – Redbooks Wiki becomes their new sandbox) </li></ul><ul><li>Access control? </li></ul><ul><ul><li>By default: wide open - in community we trust </li></ul></ul><ul><ul><li>Earn access via welcome rituals? </li></ul></ul><ul><ul><li>Knowledge community subscriptions? Wiki peer group “circle of acceptance”? </li></ul></ul><ul><ul><li>Etc… </li></ul></ul><ul><li>We have a learning experience ahead of us </li></ul>“ To really leverage a wiki, the participants need to be in control of the content. You have to give it over fully”
  12. 12. Measuring Business Value: Social Computing ROI <ul><li>A new area of research – business value metrics in enterprise 2.0/social computing initiatives </li></ul><ul><li>Higher value & frequency of connections? </li></ul><ul><ul><li>People to things (knowledge) </li></ul></ul><ul><ul><li>People to people (links) </li></ul></ul>How do you measure it? On what scale do you measure the value of increasing returns when tapping into organizational know-how?
  13. 13. Externalizing Redbooks Wiki? <ul><li>“ I trust Redbooks. I do not trust wikis” </li></ul>Maintaining the value and trust in the IBM Redbooks brand is vital

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