101612 ssp digitalrevenuewebinar_amyclarkeluchsinger

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101612 ssp digitalrevenuewebinar_amyclarkeluchsinger

  1. 1. Digital Revenue Innovation in Scholarly Publishing Expanding industry-related revenue opportunities in the digital arena Amy Clarke Luchsinger, Director of Corporate Sales Digital Innovation with Society Partners1
  2. 2. Oxford University Press (OUP)Introduction• Founded in 1478• Part of Oxford University and a non- profit organization• Largest university press in the world: larger than all other US and UK university presses combined• We have a presence in 51 countries• We employ 6,000 people worldwide – the majority outside the UK and US• We publish approximately 270 journals, 150 of which are Society owned, and 7,000 new titles each year John Fell
  3. 3. JournalsOver 270 journals representing a wide range of disciplines• Medicine• Law• Economics• Biology• Education• Technology• Music• Mathematics• Religion• Philosophy• Social Science• Public Health• History3
  4. 4. OUP’s Digital Approach• Societies remain conservative in regard to digital revenue-generating products• Significant time and effort is spent on building the digital knowledge required for approval• Society gets the final say on what type and location of advertising and/or sponsorship• Every Society is different and we must be flexible in order to meet their needs• Customized Digital Roadmap4
  5. 5. OUP’s Digital Product Suite • Banner Advertising – Leaderboard, Skyscraper, Rectangul ar Box, Mid-Page Units – Homepages, Search Results, Abstracts, Article Level • Online Sponsorships – Collections, Quick Polls, Most Viewed/Downloaded • Microsites • Apps (in development)5
  6. 6. Ads on Abstract Pages Ads on abstract pages• Added 4 new advertisers• Available impressions increased by 200%• No negative feedback from users6
  7. 7. Ads at the Article Level Ads appear on full text content • Revenues increased 30% in first 6 months • No negative user feedback • Random serving meets society and advertiser needs7
  8. 8. What’s Next?• Ongoing Society education• Expansion beyond medicine• Cross-journal buys• Contextual and behavioral targeting• Books & Journal content combinations8
  9. 9. Questions? Thank you! Amy Clarke Luchsinger Amy.luchsinger@oup.com9

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