Create virile Facebook social games!

1. How do you increase the virility….. sriramkri at gmail com @sriramkri http://cn.linkedin.com/in/sriramkrishnan

2. …of your social games

3. Yes, you heard it right. VIRILITY.

4. Definition the masculine property of being capable of copulation and procreation

5. make your social game the alfa male in this dog eat dog world

6. Your social games ….

7. Need to stand out … grow …and leave a mark

8. Getting your game to be virile is just the first step …

9. A virile game is not the end solution …

10. Ensure focus is given to developing the funnel …

11. Kick-ass virile games let the users do the procreating and copulating …

12. So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users

13. A combination of many things …

14. Assume … Facebook = Viagra

15. Now that the hard part is out of the way …

16. Let’s focus on increasing your user count …

17. In public: You want to be the alfa male of all social games ... Where the sun doesn’t shine: Implement steps to increase your user count!

18. FB platform features Luck Incentives Publicity Design Metrics

19. Utilize all FB Platform features Games can’t be too dependent on any single FB platform feature It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email Some features are better at acquiring users, some are better at retaining users

22. K.I.S.S

23. Backend: No major complicated effort requiredIntegrate non-conditional viral features in the game mechanics

24. Start tracking early + track everything Tracking + Metrics = Feedback -> Better decision making Listen to your users. Excellent management of community K factor, Click/Publish ratios, Response rates, ROIs

25. Publicity + Customer acquisition Old school – PR, blogs, conferences Leverage others: Cross promotion on 6waves, own apps etc Ads on Rockyou, FB etc You will also need luck on your side 

26. Increase your count with the 6 steps!

27. But let’s delve … FB platform features Incentives

28. Those days, games relied on notifications, forced invitations and publish2streams …

29. Users:

30. Game developers:

31. These days, more emphasis on publish2stream; incentivizing cooperation ...

32. Game developers: Only major virile option …

33. So, what’s the most important FB tool you can use to make your game virile on Facebook? Publish2stream

34. Publish2stream is the mating call

35. Incentives = Peacocking Peacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.

36. Publish2Stream Incentives

38. Users procreate and copulate!

39. When do you publish2stream? To show and tellleveling up win/loss in battle sending/receiving challenging friends obtaining items finding items

40. When do you publish2stream? To seek favours, to make requests buildings get constructed faster to grow your farms fertilize crops to fill up clan to fill up homes hiring friends in Hotel survey questions about user

41. Incentivizing publish2streams Users frequently encouraged to publish2stream More publish2streams

42. Incentivizing publish2streams User 1 Publishes User 2 clicks, completes action User 1 gets incentives User 1 nags User 2 to complete action

43. Incentivizing publish2streams User 1 Publishes User 2 clicks , completes action User 1 + 2 get incentives Win-win

44. Publish2streams can have a variety of incentive strategies

45. Tips to bring out the beast in your game…

46. Use a cute picture for your stream post. 

47. Incentivize the small bottom right link to encourage procreation and copulation …

48. Use “call for mating” headers instead of general boring statements …

49. Ask yourself, would you rather ….. Get a sign on bonus? Save the seal? Play Tiki resort?

52. Mating analytics Track the # of times a pop-up is shown, and a pop-up is published to stream There are three areas on a stream post users can choose to click (look below) Track the click through rates, and action completed for all 3 areas Determine which one works best!

53. Variables2track Date or Cohort Type of stream post Designs or styles for a/b testing # of pop-ups shown to users (a) # of published pop-ups (b) Published/shown ratio = b/a # of clicks from all users for pop-up (c) Clicks/published ratio = c/b

55. 2 – Header (e), % of total clicks = e/c

57. 2 – Action 2 – h

58. 3 – Action 3 – ITotal action completed = g+h+I = j Total ROI = j/c or j/b or j/a depending on what you’re tracking

61. Hopefully you’re now able to develop a virile game …

62. Be the social game alfa male … ! Increase your game’s user count … !

63. The END Need any clarification on Facebookvirality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers. sriramkri at gmail com @sriramkri http://cn.linkedin.com/in/sriramkrishnan