techniques that use pre-existing social networks to
increase customer acquisition to your application
through self-replicating viral processes, enhanced by
the network effects of the Internet--paraphrased
Why viral loops are important?
Gets past Facebook allocations limits
Exponentially increases number of users to monetize
Viral factor discounts customer acquisition cost
What is Farmville?
Facebook farm game where you
grow, harvest, and sell fruits and vegetables
rear farm animals and sell them or their produce
buy other decorative farm items
Have your friends as farming neighbors
Top Facebook game since August
More than 51 million monthly active users (As of Oct 1st)
Keys to success
1) effective in game virality
2) social media and community marketing
Spending millions upon millions of dollars on
advertising. They're reportedly spending 50 million
dollars a year buying up facebook's ad inventory. Good
at viral growth, user engagement, etc. But also
Intensive Cross promotion and leverage
Incorporate viral elements within game play--EARLY!
Dedicate resources to community and social media
marketing--focus on small measurable goals and results for
whatever time you can spend on this.
Think you have the next transformative game
Consult for a very limited number games that I think are
creative and have solid business potential.
Sana N Choudary
Do keep in touch!
weekly post dissecting virality elements and marketing of
a top social game