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Social Media Marketing Plan for Nintendo<br />3DS<br />
Current  Social Media<br />In Use<br />Official Website http://www.nintendo.com<br />
Nintendo 3DS Facebook Page<br />
Always Like This?<br />Sentiment              <br />3:1 – 5:1<br />Reach <br />33% – 42%<br />Passion<br />    27% - 35%<b...
 Google Insight Search<br />The day when 3DS was released<br />
What does Google Insight Search suggest?<br />Without anything SPECIAL or NEW, people<br />become reluctantto talk about N...
Strengths & Weaknesses<br />Having a large fan group, most of whom are young people aging from 6 to 34<br />Already create...
Solution<br />Reference Case: Mini Cooper<br />Use Facebook marketing to its own customers <br />Use Twitter to catch more...
How?<br />BLOG<br />Continue to use the official Nintendo 3DS blog<br />To add as many as possible followers in order to l...
How?<br />FACEBOOK<br />Launch specific conversations/discussions such as “what is your favorite game on 3DS?”<br />Make a...
How?<br />FACEBOOK (cont.)<br />Reason<br />Active Nintendo gamers especially its hard core fans and let them keep talking...
How?<br />TWITTER<br />Specific conversations and real life competitions can also be applied to Twitter<br />To set up VOT...
How?<br />Forum<br /><ul><li>Continue having a Chat
Use Forum as a place to do customer service</li></ul>      -  To provide technique supporters on line for gamers <br />   ...
In a forum, questions can be answered and discussed in the specific clear way
A perfect customer service can greatly enhance Nintendo’s word of mouth</li></li></ul><li>
Marketing Inside Nintendo<br />To build an internal website for staff to feel free to share their ideas and thoughts<br />...
Conclusion<br />Five Objectivesin Tapping The Groundswell<br />1. Listening<br />2. Talking<br />3. Energizing<br />4. Sup...
Conclusion<br />Listening<br />Social Media Tools <br />    - Social Mention<br />    - IceRocket Real Time Search<br />  ...
Conclusion<br />Talking & Energizing<br />Social Media Tools <br />    - Blog<br />    - Facebook<br />    - Twitter<br />...
Conclusion<br />Supporting<br />Social Media Tools <br />    - Blog<br />    - Facebook<br />    - Twitter<br />    - Game...
Conclusion<br />Embracing<br />- Use Nintendo fans’ help to design a future plan<br />    - This is the step that only aft...
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Social media marketing plan for nintendo 3 ds

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Social media marketing plan for nintendo 3 ds

  1. 1. Social Media Marketing Plan for Nintendo<br />3DS<br />
  2. 2. Current Social Media<br />In Use<br />Official Website http://www.nintendo.com<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. Nintendo 3DS Facebook Page<br />
  7. 7.
  8. 8. Always Like This?<br />Sentiment <br />3:1 – 5:1<br />Reach <br />33% – 42%<br />Passion<br /> 27% - 35%<br />
  9. 9. Google Insight Search<br />The day when 3DS was released<br />
  10. 10. What does Google Insight Search suggest?<br />Without anything SPECIAL or NEW, people<br />become reluctantto talk about Nintendo!<br />
  11. 11. Strengths & Weaknesses<br />Having a large fan group, most of whom are young people aging from 6 to 34<br />Already created buzz online<br />Did not utilize social media as a marketing tool<br /> - Facebook didn’t provide enough posts<br /> - Blog and Twitter are doing the same thing<br />
  12. 12. Solution<br />Reference Case: Mini Cooper<br />Use Facebook marketing to its own customers <br />Use Twitter to catch more attention of people who stand in the middle of the funnel<br />Reference Case: Ernst & Young – Talking in social networks<br />Use blog to release news to customers about new gaming devices, new games, and future steps of Nintendo Company<br />
  13. 13. How?<br />BLOG<br />Continue to use the official Nintendo 3DS blog<br />To add as many as possible followers in order to let people know about Nintendo’s latest news<br />Also to follow its fans’ blogs and the blogs which mentioned Nintendo<br />To post news regularly and update the blog everyday<br />To search news relate to Nintendo and repost them on this blog<br />Reason<br />Blog, not like Facebook or Twitter, is able to post long articles. News posted on a blog can be in a very detailed way so that things can be elaborated clearly to give viewers a better and insightful understanding<br />
  14. 14. How?<br />FACEBOOK<br />Launch specific conversations/discussions such as “what is your favorite game on 3DS?”<br />Make a real life competition to motivate gamers<br /> - “Be the 1st one to find the way leading to the cannon in world 5 which can send you directly to world 8, only top 100 will be rewarded!” Competitors should post both words and pictures to prove that he/she really finds it. This can be applied to any other RPG model games<br /> - “In Mario Karts, who is the fastest one to finish a competition in map 3?” People who finish this line within 1’40’’ will get a Nintendo Star on his/her Facebook. Hurry up! This can be applied to any other timing-needed games<br />
  15. 15. How?<br />FACEBOOK (cont.)<br />Reason<br />Active Nintendo gamers especially its hard core fans and let them keep talking about Nintendo. Change them into Nintendo’s word or mouth machines<br />Use as many as possible “alive word or mouth machines” marketing to the group standing in the middle of the funnel<br />Dispel the doubts like “is Nintendo game fun?” <br />
  16. 16. How?<br />TWITTER<br />Specific conversations and real life competitions can also be applied to Twitter<br />To set up VOTE for Nintendo 3DS next game to be released<br />Reason<br />It’s easier for Twitter to set up a vote because what voters need to do is to @<br />Another way to draw the middle-funnel-standing group in case that there are no games that attract them enough<br />Most voted choice will be Nintendo’s future choice, making people feel that they are carefully listened to<br />
  17. 17. How?<br />Forum<br /><ul><li>Continue having a Chat
  18. 18. Use Forum as a place to do customer service</li></ul> - To provide technique supporters on line for gamers <br /> - Returns and retails can be done as well<br /><ul><li>Reason
  19. 19. In a forum, questions can be answered and discussed in the specific clear way
  20. 20. A perfect customer service can greatly enhance Nintendo’s word of mouth</li></li></ul><li>
  21. 21. Marketing Inside Nintendo<br />To build an internal website for staff to feel free to share their ideas and thoughts<br />To make employees be able to devote more for Nintendo<br />Customers care more of what the employees say about their company than the company itself does<br />Reference Case <br />Bell Canada built “ID-ah!”<br />
  22. 22. Conclusion<br />Five Objectivesin Tapping The Groundswell<br />1. Listening<br />2. Talking<br />3. Energizing<br />4. Supporting<br />5. Embracing<br />
  23. 23. Conclusion<br />Listening<br />Social Media Tools <br /> - Social Mention<br /> - IceRocket Real Time Search<br /> - Google Insight<br />Goal<br /> - Have a better understanding of customers<br /> - “Seek customer insights for use in marketing & development” (Groundswell Page 68)<br />
  24. 24. Conclusion<br />Talking & Energizing<br />Social Media Tools <br /> - Blog<br /> - Facebook<br /> - Twitter<br /> - Game Forum<br />Goal<br /> - Motivate customers <br /> - Change core fans into word of mouth machines<br /> - Get more and better word of mouth<br />
  25. 25. Conclusion<br />Supporting<br />Social Media Tools <br /> - Blog<br /> - Facebook<br /> - Twitter<br /> - Game Forum<br />Goal<br /> - Let customers support each other in the online world<br /> - Customers who support and who get support can have a natural affinity for each other<br />
  26. 26. Conclusion<br />Embracing<br />- Use Nintendo fans’ help to design a future plan<br /> - This is the step that only after Nintendo has succeeded with one of the other four goals already (Groundswell Page 69)<br />
  27. 27. References<br />Websites<br />http://www.google.com/insights/search/#q=Nintendo%203ds&date=today%203-m&cmpt=q<br />http://socialmention.com/search?q=nintendo+3ds&t=all<br />http://3dsforums.com/<br />http://nintendo3dsblog.com/<br />http://twitter.com/N3DSNews<br />http://www.nintendo.com/<br />http://mashable.com/2011/04/13/nintendo-cut-wii-price-150/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29<br />
  28. 28. References<br />Books and Articles<br />Charlene Li, Josh Bernoff. Groundswell: winning in a world transformed by social technologies. Boston (2008) <br />Pigna, Kris. “Bizarre Nintendo Wii Patents Surface” 12 February 2008 <www.1up.com><br />Nintendo: Corporate. 2007. Nintendo of America Inc. 12. February 2008 <http://www.nintendo.com/corp><br />Qualls, Eric. “Xbox 360 Xbox Live Pricing Info.” About.com. 2008. 12. February 2008 <xbox.about.com><br />Brian Moats. “Nintendo Wii – Marketing Plan for Marketing Management”, 2/13/2008 <http://brianmoats.com/Portfolio/Nintendo_Wii_Marketing_Plan.pdf><br />

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