social media strategy

1. Digital Marketing Strategy
for
SRDT Pvt. Ltd.
www.srdt.co.in
Address: TiwariGanj, Faizabad Road, Lucknow
Phone No.: 8601876948 Email: sales@srdt.co.in

5. Why Social Media for Business?
If you want to be successful on social media, you have to
have a crystal clear picture of what you want to
accomplish for your brand.
Determining your key objectives will help you focus your
overall efforts & help you build a social media strategy to
help get you there.

6. The 5 W’s
⃝ Why do you want to use social media for your business?
⃝ Who are you trying to reach?
⃝ What does your audience want?
⃝ Where does your audience hang out online?
⃝ When do they want to hear from you

8. Here are some ways social media
can help your business:
Awareness Leads Sales
Customer Service Brand Loyalty

10. How to identifying your key Customers
⃝To increase loyalty - focused on existing customers
⃝ To generate awareness for your brand - focused on
prospects, brand partners and journalists.

12. Understanding your audience’s needs
Ask your customers
Which social networks do they use most?
Which networks do they use to make buying decisions?
Listen on social media
Where are people talking about your brand?
Where are they talking about your competitors?
Look at research
Look at studies on how your audience use social media.
Identify key influencers
Look at key influencers in social media.

14. Selecting Your Platform
• Know your audience
• Select the platform your audience uses most often
• Identify cross-platform tools

16. Know your audience
No universal “magic” time to post on social media
Focus on when your audience wants to hear from you
Targeting B2B prospects or C-level executives?

17. What we can do
1. Create Awareness: Optimize Ads & Targeting
This would involve us creating a variety of ads to bring
people to the page, we can have different ads based on
gender, interest etc.
2. Build Reach: Post Timing + Sponsored Stories
Even simple strategies such has what time a particular post
should go up makes a difference
3. Engage: Updates & Category Analysis
Once this is done we need to analysis what has been the
feedback with respect to our engagement levels

18. What the community can do
• Engagement Creates  Viral Reach
Engaged Users create viral stories for the friends via likes,
comments, re-tweets. This creates Viral Reach among
these friends, creating an opportunity for the community
to expand
• Viral Reach  Viral Engagement
Viral Reach to this EXTENDED audience can create Viral
Engagement. This creates the second layer of Viral Ripple.
This has a secondary effect of Viral Reach, albeit to a
smaller effect

19. Facebook
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Increasing Fan base
 Create Buzz
 Starting Discussions
 Sharing Links
 Run Contests, Promotional Campaigns, Polls..
 Tagging

20. On Facebook
• Updates Categories
Leap-bridge Insights
Spot the Differences
Language Facts / Lingo Info /WordChow
Educational Quotes
Quiz Box / Mindchows / Braincheck
• Ideas
Light Engagement
Recall
Loyalty

21. Twitter
 Twitter handle
 Post Tweets with Site link(content from the site)
 Following Key influencers
 Increase Mentions
 Use hash tags for Keywords
 Re-tweet influential tweets
 Post neutral updates frequently
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly
 Network & Engage with the Followers

22. Twitter - Customized Background
Customized Twitter background will be
in sync with brand guidelines (any new
launch / promotion will be
communicated via backgrounds too)

23. Promotion on YouTube
• Setup Brand YouTube Channel/Account
• Upload existing videos with relevant Names, Tags and
Description
• Increase views by a certain minimum number every month,
by seeding video links through promoted messages on
Industry and TG relevant Social Forums and Communities.

24. Pinterest
 Updating Profile
 Creating Boards
 Content Development
 Buzz Creation
 Integrating Profile with Other Social Media Channels/ Blogs
 Add Pins
 Photo Sharing with Links
 Sync Info graphics
 Follow Influencers
 Follow Relevant Boards

25. Growing Traffic through
• Pinterest is the 3rd most popular social networking site in
the world
• Over 4 million unique visitors daily
• The average time spent on Pinterest is 15.8 minutes
• A Picture is worth1000 words
• Create groups with other bloggers to pin each others’ posts.
Everyone has different followers!
• Comment on other pins
• Use giveaways, such as “Pin It to Win It” to increase
engagement
• Pin consistently. Don’t pin too many things at once to avoid
flooding others’ feeds.

26. Linkedin
 Updating Company Profile
 Use LinkedIn Polls & & Answer a Question
 Participate with Groups
 Create a Group
 Leave a Status Update
 Ask for Recommendations
 Advertise
 Post Job Opportunities
 Build a Company Buzz

27. Google Plus Page
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Create Buzz
 Starting Discussions
 Sharing Links
 Create Google Plus Badge, to place it on the website
 Increase the followers base constantly
 Sharing pictures
 Sharing YouTube Channel

28. Slideshare
 Uploading & Maintaining Slideshare Account
Create content
• Presentations
• Case Studies
• White Papers
• Brochures
Spread the Word
• Post links to Twitter, Facebook, Delicious, etc.
• Email Friends
• Embed in blogs

29. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers
Q & A's
Post Question & Answers on Q&A sites like Answer
bag, ask.fm, Yahoo answers with links, to drive
traffic, increase back links & create more visibility

30. Digital PR
 Monitor and evaluate relevant online media conversations
 Engage with key influencers in the blogosphere
 Develop corporate blogs, social network sites and multimedia tools
 Plan the design of and develop content for corporate websites
 Optimize communications for effective distribution in the digital space

31. Social Bookmarking
 Bookmarking Links from the Site
 Adding keywords
 Using top SBM sites for quality backlinks: Jumptags, Digg,
Reddit, Stumbleupon, Delicious..
Document Sharing
 Sharing Presentations through Slideshare, Scribd, Docstoc
 Publishing White Papers & Articles in Scribd & Docstoc

32. Thank You