2. IBM University Programs
2
Innovation = Change that Scales, Globally & Rapidly = New
Opening Thoughts: Two Books To Help Us All Prepare For Change - IBM Is Example in Both
14. IBM University Programs
14
Up-Skill
Cycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth
Acquisition/
New IBM BU
(Growing)
= High-Productivity/
Mature IBM BU
(Shrinking)
= IBMer moving from
mature BU to acquisition
= IBMer moving into
IBMer on Campus role
(help create graduates
with Smarter-Planet skills,
help create Smarter Planet
oriented new ventures;
Refresh skills
= Graduates with
Smarter Planet skills
IBM
15. Serve!
1/11/13
CVC Group, LLC for Hult International
Business School
15
The 6 principles of Service Thinking that will govern the
creation of new markets in the digital economy
Jeff Saperstein& Hunter Hastings
ISSIP SIG Education & Research
Service Thinking Book, Course, Certification
16. What do students learn?
The 6 principles of service thinking
All value is co-created
Service systems
Componentized business architecture
Global-mobile-social scalable platforms
Run-Transform-Innovate
2-sided metrics
1/11/13
CVC Group, LLC for Hult International
Business School
16
17. IBM University Programs
17
•iPhone/iPad app developer
•wireless marketing director
•microfinance infrastructure designer
•3D content developer for movies, TV
•social network manager
•deploying technology into the cloud
•organic solar cell development
•digital image management
Many top in-demand jobs in 2011 did not exist in 2005!
17
20. IBM University Programs
20
~100 years of US job transformations
Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
21. IBM University Programs
21 21
U.S Department of Labor
estimates that today’s learner
will have 10-14 jobs…
by the age of 38!
22. IBM University Programs
22
Estimates are 85% of the jobs today’s learners will be doing
haven’t been invented yet
they'll be using technologies that don't exist
to solve problems we don't yet know are problems
22
29. IBM University Programs
“Trading Zone:”
Higher Education Performance
Jim Spohrer
IBM Director University Programs
April 4th, 2013
Convener: Lumina Foundation,
with Center for American Progress, and IBM
Trading Zone (Galison; Gorman): A place or event where different disciplines convene
to share perspectives and make progress on challenges of mutual interest or concern;
often associated with developing better interactional expertise & communication breadth.
30. IBM University Programs Trading Zone:
Economists, Policymakers, Service Scientists
Planned Reconvening: T Summit
IBM Almaden, San Jose, CA
March 24-25, 2014
33. IBM University Programs
Service Science
• Service System Entities
– Types: Businesses, Universities, Governments, etc.
– Nested & Networked Globally
– SD Logic (A2A; Resource Integrators)
• Value Co-Creation Interactions
– Types: Value-Proposition & Governance Mech-based
– Collaboration & Competition Blended
– SD Logic (Operant & Operant Resources)
• Builds On…
– Decades of Service Research (Marketing, Operations, etc.)
– SSME+D; From I to T to Pi-shapes… and beyond!
– T Summit (March 24-25, 2014)
• Measures
– Productivity, Quality, Compliance, Sustainable Innovation
– Holistic Service Systems
• Quality of Life, Balance Challenge & Routine
• Innovativeness, Equity, Sustainability, Resilience
34. IBM University Programs
Personalized Education
• TREND: The education industry is at the brink of
an IT-enabled transformation
• OPPORTUNITY: Analytics enabled personalized-
at-scale learning for better outcomes and talent
management
• CHALLENGE: Integration of education content
management and analytics solutions
35. IBM University Programs
35
Example: Are there “scale laws” of service innovation – year-over-year
compounding effects?
• Problems
– Input: Student quality
– Process: Faculty motivation
– Output: Industry fit
• Augmentations
– A: -20% eLearning certification
– B. +10% Faculty interest tuning
– C. +10% On-the-job skills tuning
Year 1: 20%
Year 2: 20%
Year 3: 20%
Year N: 20%
. . . . . . . .
After a decade the course may look quite different
Service systems are learning systems: productivity, quality, etc.
42. 4
2
A Smarter Planet is built from smarter service
systems…
INSTRUMENTED
We now have the ability
to measure, sense and
see the exact condition
of practically everything.
INTERCONNECTED
People, systems and
objects can communicate
and interact with each
other in entirely new ways.
INTELLIGENT
We can respond to changes
quickly and accurately,
and get better results
by predicting and optimizing
for future events.
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
Scope:IBM University Programs works with 5000 universities world-wide with a global matrixed team of about 500 IBMers... Where to find more info:IBM has many programs for working with universities that can be found at http://www.ibm.com/universityContact:Jim Spohrer, Director IBM UP & Innovation Championhttp://www.service-science.info/archives/2233
Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained. For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation. We will have a case on a Xerox incubated project, Inxight Software. how your IBM-UP is building IBM’s innovation capabilities. Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm. You and I can debrief, and we’ll let you go.
Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained. For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation. We will have a case on a Xerox incubated project, Inxight Software. how your IBM-UP is building IBM’s innovation capabilities. Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm. You and I can debrief, and we’ll let you go.
Instructions:For the first class at 4pm (Innovation in Services and Business Models), we will discuss IDEO’s Phase Zero initiative We are developing tools for MBAs to get their minds around services innovationhow you helped bring services innovation to IBM. pick two or three projects that you were involved in, and go through them in some detail – particularly the challenges you encountered and whatever results were obtained. For the second class at 6pm (Managing Innovation and Change), we are in a module on building capabilities for innovation. We will have a case on a Xerox incubated project, Inxight Software. how your IBM-UP is building IBM’s innovation capabilities. Again, pick one or two projects with a university, and describe how IBM is growing its innovation capacity as a result of working with them. We’ll take a break around 7:30pm. You and I can debrief, and we’ll let you go.
IDEO Brainstorm RulesBe visual, Defer JudgmentEncourage wild ideas, Build on ideas of othersGo for quantity, One conversation at a timeStay focused on the topic
From I to T to Pi-shapes … and beyond! IBM needs graduates who can work on multidisciplinary, multisector, multicultural teams… T-shapes have depth and breadth … Disciplines from computer science to marketing to social sciences to arts & humanitiesSectors from transportation to energy to healthcare to governmentCultures from US to Europe to China to India to Latin America to Africa to Middle East and more!!
From IBM Christopher BishopGlobally interconnectedData from embedded devicesDriving new and evolving business models
From IBM Christopher Bishop
GCG: Wang Ho for Victor Kuo (since 2010)IBM University Programs (IBM UP) has identified 30 major cities/universities around the world to be our focus in 2010. Of course, we work with over 5000 universities world wide, but nevertheless the focus on 30 cities and universities is important to create some exemplar programs and models…. By 2011 another 30 focus cities/universities will be added, and by 2012 we hope to have as many as 300 cities/universities that are partnering in the area of urban sustainable innovation or “Smarter Cities” ….Primary:US: Boston, New York, Los Angeles, Bay Area/SF-SJ, Atlanta, Miami, Pittsburg, DC-Metro-Baltimore, Houston, PhoenixDV: Dublin, Toronto, London, Karlsruhe, Helsinki, Rome, Dubai, Singapore, Seoul, Tokyo, Melbourne, Porto PortugalEM: Mexico City, Rio De Janerio, Cairo, Duodomo/Dar Saleem, Istanbul, Moscow, India, Beijing, Manila, BangkokSecondary:US: Detroit-AnnArbor, Philadelphia, Seattle, Denver, Cincinatti, Minneapolis, Chicago,Dallas, Rochester, RaleighDV: Zurich, Calgary, Manchester-Cambridge, Madrid, Sydney, Paris, Johannesburg, Oslo, Riyadh, HongKong, OsakaEM: Saint Petersburg, Mumbai, Ho Chi Minh City, Buenos Aires, Sao Paolo, Quongzhou, Jordan, Shanghai, Bangalore, LimaTertiary:US:DV:EM:GirijaCheruvuTexasItalyIndiaLilianNYC, TexasJapan, S. Korea ChinaDianne FodellNorth Carolina (Raleigh), Boston, PittsburgLondon, HelsinkiPoland, Mexico, Croatia, Central AmericaTransition 11/2010 Charles Rattan Kumar (ASEAN -> Analytics) -> Fionnie HM Goh (Singapore -> ASEAN)
Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems…Graph based on data from Source: http://www.arwu.org/ARWUAnalysis2009.jspAnalysis: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM AlmadenDynamicgraphybased on Swissstudents work:http://www.upload-it.fr/files/1513639149/graph.htmlUS isstill “off the chart” – China projected to be “off the chart” in lessthan 10 years: US % of WW Top-RankedUniversities: 30,3 % US % of WW GDP: 23,3 %CorrelatingNation’s (2004) % of WW GDP to % of WW Top-Ranked UniversitiesUS isliterally “off the chart” – butincluding US make high correlationevenhigher: US % of WW Top-RankedUniversities: 33,865 % US % of WW GDP: 28,365 %
http://www.bls.gov/emp/ep_chart_001.htmhttp://theeconomiccollapseblog.com/archives/student-loan-debt-hell-21-statistics-that-will-make-you-think-twice-about-going-to-collegePosted below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States....#1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent.#2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day.#3 Approximately two-thirds of all college students graduate with student loans.#4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States.#5 The typical U.S. college student spends less than 30 hours a week on academics.#6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college.#7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago.#835% of U.S. college students spend 5 hours or less studying per week.#950% of U.S. college students have never taken a class where they had to write more than 20 pages.#1032% of U.S. college students have never taken a class where they had to read more than 40 pages in a week.#11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying.#12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years.#13Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners.#14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010.#15One-third of all college graduates end up taking jobs that don't even require college degrees.#16 In the United States today, over 18,000 parking lot attendants have college degrees.#17 In the United States today, 317,000 waiters and waitresses have college degrees.#18 In the United States today, approximately 365,000 cashiers have college degrees.#19 In the United States today, 24.5 percent of all retail salespersons have a college degree.#20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school.#21Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment.http://www.citytowninfo.com/career-and-education-news/articles/georgetown-university-study-shows-a-bachelors-degree-in-stem-pays-off-11102002About 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
Edu-Impact.Com: Growing Importance of Universities with Large, Growing EndowmentsRecently visited Yang building at StanfordOne of the greenest buildings on the planetBut if it does not evolve in 20 years it will not be the greenest buildingVisited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more ….So a Moore’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
What are the largest and smallest service system entities that have the problem of interconnected systems?Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance.=============\\Nations (~100)States/Provinces (~1000)Cities/Regions (~10,000)Educational Institutions (~100,000)Healthcare Institutions (~100,000)Other Enterprises (~10,000,000)Largest 2000>50% GDP WWFamilies/Households (~1B)Persons (~10B)Balance/ImproveQuality of Life, generation after generationGDP/CapitaQuality of ServiceCustomer ExperienceQuality of JobsEmployee ExperienceQuality of Investment-OpportunitiesOwner ExperienceEntrepreneurial ExperienceSustainabilityGDP/Energy-Unit% Fossil% RenewableGDP/Mass-Unit% New Inputs% Recycled Inputs
Haley Glover, Louis Soares, Charles “Chip” HatcherBill Massy, Jim SpohrerBob Lusch, Lou FreundRalph Badinelli, Scott SampsonMaryJoBitner, Roland RustChip Hatcher, Jim Spohrer
The three streams of university purpose are: transfer knowledge (readiness), create knowledge (research, and apply knowledge (regional development)Headline: TEDxGlasgow - Donald Clark - More pedagogic change in 10 years than last 1000 yearshttp://www.youtube.com/watch?v=dEJ_ATgrnnY&feature=youtu.be
Encourage more focus on the study of higher education, and performance measurement.Encourage more interactions between economist, policymakers, and service science/research/logic communities
Contact IBM Customer Briefing Center near you if you would like to be fully briefed on this IBM Global Technology Outlook topic
Synopsis:All the programs fall within the 6 R's of IBM University Programs (IBM UP)... R = Research (Awards: University Relations) R = Readiness (Skills: Academic Initiatives) R = Recruiting (Internships & Jobs: IBM Global Centers) R = Revenue (Solutions: Super-Computers to Asset/Risk Management) R = Responsibility (Volunteers: On Campus IBMers & Smarter Cities Challenge) R = Regions (Startups & Jobs: Smart Camp Challenge)Examples:Our best university relationships are when all 6 R's are active - some examples... NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=enIBM University Programs (the 6 R’s of IBM UP) include:1. Research (ibm.com/university/awards)2. Readiness (ibm.com/developerworks/university/academicinitiative/)3. Recruiting (ibm.com/jobs or ibm.com/developerworks/university/students/)4. Revenue (ibm.com/education and ibm.com/systems)5. Responsibility (ibm.com/responsibility, ibm.com/ibm/ondemandcommunity and en.wikipedia.org/wiki/World_Community_Grid)6. Regions (ibm.com/partnerworld/isv/startup)Local “On Campus IBMers”(where available) help with the above…
Examples: NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=en Technology Center: http://www.louisianaeconomicdevelopment.com/led-news/news-releases/ibm-announces-creation-of-800-job-technology-center-in-downtown-baton-rouge.aspx?c=News%20Releases&id=39
It is IBM vision of the future that allows us to successfully compete for collaboratorsReal value:It is Ideal when we have one or more IBMers on Campus, who work to mature the 6 R's relationship between IBM, the university, and the regional economic development board; Foresight is required to continuously renew the high skill high pay jobs in a region by wisely investing in infrastructure and talent. IBMers on Campus are local partners to understand the regions social-economic-technology development plans and to provide foresight input, including GTO (Global Technology Outlook) presentations. For example, Personalized Education GTO topic should be seen by all college presidents, deans, and faculty.SSME+DAPP = Service Science Management Engineering + Design Arts Public PolicyUniversities have convening power that helps regions compete for collaboratorsIBM provides foresight and a global network for scaling up innovations
Research – IBM ResearchReadiness – SWG, IDR & AIRecruiting – HRRevenue – S&D, STG, and business unitsRegions – GP (Government Programs) & VCR (Venture Capital Relations) – Global Entrepreneurship Program (SWG IDR & VCR)Responsibility – CC&CA
Feb 2013ADDITIONAL INFORMATION ORGANIZATIONAL ALIGNMENTS :Note HRR = Human Resources RecruitingBruce Bassett :Finance = Gerry Bailey, Mark PetersenBTCIO Office = Stephen WrightGlobal Recruiting = Vishwas S Deoskar, US Recruiting = Eletta Kershaw, Pat SkellyUniv Delivery Services (UDS) = Alex HarvilchuckSmarter Cities S&D = George Thomas, Mike DixonCC&CA = Marian Lawlor (BTV Site), Lyle E Sakaue (SCC)STGUA = Bob Szabho, Keith Brown & TeamIGS = Wayne Moshier, Carol DodgeComm’s = Melissa A TureskyAI-IDR = Meredith StowellAoT = Carolyn Whitehead, Ellen GulloCHQ Trust & Compliance = John PreliJeff Brody:HRR - Eletta KershawCC&CA - Robin Willner, Judy Chin, Grace Suh, Sheila AppelBU's – too many to list ; connected thru Faculty Awards processIGS - Lisa Montgomery, Carol DodgeAI-IDR – Janine GerberJuan Caraballo :Research = Liana FongSWG = Mary Taylor, Brigitte Anschuetz, Bill Glendenning , Peter Bahrs, Pradeep P Mansey, Carrie Newby STG = Adalio SanchezHRR = Deana LairdGirijaCheruvuBTCIO ( Wayne Moshier, Carol Dodge) AI (Mary Lou Mazzara, Dan Hauenstein)Dianne FodellGBS (Monica Logan, Michelle Militante)RES (Colin Harrison, JurijParaszczak, David Cohn, John R Smith, Peter Williams, Young Lee)SWG (Richard Rodts, Steve Miller, Pat Fletcher, Marcellus Mindel, Brenda Dietrich)HR (Deanna Laird, Gordon Fuller)IDR (Daryl Pieriera, Lindsay Curtis, Janine Gerber, Chris Wyble, Dan Hauenstein)AI (Jerry Haan, Dennis Bly, Nanci Knight, Rick McKean, Valinda Kennedy, Penelope Gardner, Bob Bry)CC&CA (Anne Crammer, Grace Suh, John Reinhardt, Tina Wilson, Steve Pearson)S&D (Eddie Finnell, Shaune Hall, David Fuchs, David Maret, Chris Joynt, George Thomas)AoT (Ellen Gullo, RashikParmar)Wendy MurphyGBS - Mike SpanoGTS - Tom ReadyIGA - Albert SchneiderAoT - RashikParmarIEEE - Douglas GorhamRES - Paul MaglioCC&CA - Tina Wilson Dawn TewResearch (Lavenberg), SWG (Perry), Recruiting (Kershaw) VC (Apse)Christine OuyangSTG (Janis Landry-Lane)Res (Jim Sexton -HPC, Ajay Mohindra -Cloud, Steve Buckely- BAO)JoAnn WinsonS&D: Mike King, Patty Sullivan, Chris Bernbrock OKAI: Dan Hauenstein, Meredith Stowell, Janine Gerber, AI RMsIOC Solutions: George Thomas, Bob Montgomery, Mark Cleverly, Chris O'Connor, Barbara Saltzman, Timothy PavlickWW PEP Community: Jim Tracy, Patrice SpingarnCUSP : Jurij R Paraszczak, Stephen FrodeyLilian WuSUR Exec Committee Anne Altman Sales & Distribution, Public Sector Guru BanavarIndia Nick Bowen SWG Brenda Dietrich Analytics and Optimization Jan JackmanGTS John E Kelly III Research Thomas Li China Stanley LitowCorporate Citizenship & Corporate Affairs,IBM Int'l. Foundation Joanne Martin Technology Bernie Meyerson: Overall program direction InnovationPhD Fellowship Research Advisory Committee David McQueeney (Software) - Steve Lavenberg Mahmoud Naghshineh (Services) - Xiaolan Zhang Michael Karasick (Almaden)- Jean Paul JacobTilakAgerwala (Systems) - Dale PearsonTze-Chiang Chen (Sci/Tech) – KailashGopalakrishnan Katharine Frase - Jurij R Paraszczak Robert S Sutor (Bus Analytics/Math Sci) - MaryBeth MillerOded Cohn/Haifa - Sara PoratRamesh Gopinath - Satish Chandra & Raj Sharma Thomas Li/China - Zhong SuNorishige Morimoto/Japan - Yukiko Noro Matthias Kaiserswerth/Zurich - LibaSvobodovaUlisses Mello/Brazil - Claudio Santos Pinhanez Lisa Amini/Ireland - William O'Brien Glenn Wightwick - Juerg von KaenelRick McMasterAcademic Initiative (Dennis Bly, Valinda Kennedy)CC&CA (Grace Suh, Sandy Dochen)STG (Toni Befi)OLD BELOW:ADDITIONAL INFORMATION ORGANIZATIONAL ALIGNMENTS :Note HRR = Human Resources RecruitingBruce Bassett :Finance = Gerry Bailey, Mark PetersenBTCIO Office = Stephen WrightGlobal Recruiting = Vishwas S Deoskar, Meire Naomi FujimotoUS Recruiting = Eletta Kershaw, Pat SkellyUniv Delivery Services (UDS) = Alex HarvilchuckSmarter Cities S&D = George ThomasCC&CA = Marian Lawlor (BTV Site), Lyle E Sakaue (SCC)STGUA = Bob Szabho, Keith Brown & TeamIGS = Lisa Montgomery, Carol DodgeComm’s = Tim WillefordAI-IDR = Twyla GuyetteAoT = Carolyn Whitehead, Ellen GulloJeff Brody:HRR - Eletta KershawCC&CA - Robin Willner, Judy Chin, Grace Suh, Sheila AppelBU's – too many to list ; connected thru Faculty Awards processIGS - Lisa Montgomery, Carol DodgeAI-IDR – Janine GerberJuan Caraballo :Research = Liana FongSWG = Mary Taylor, Brigitte Anschuetz, Bill Glendenning , Peter Bahrs, Pradeep P Mansey, Carrie Newby STG = Adalio SanchezHRR = Deana LairdGirijaCheruvuBTCIO ( Lisa Montgomery, Carol Dodge) AI (Mary Lou Mazzara, Twyla Guyette)Dianne FodellGBS (Monica Logan, Michelle Militante)RES (Colin Harrison, JurijParaszczak, David Cohn, John R Smith)SWG (Richard Rodts, Steve Miller, Pat Fletcher, Marcellus Mindel, Brenda Dietrich)HR (Deanna Laird, Gordon Fuller)IDR (Laura Mumper, Lindsay Curtis, Janine Gerber, Twyla Guyette)AI (Jerry Haan, Dennis Bly, WaqarHasan, Valinda Kennedy, Penelope Gardner, Bob Bry)CC&CA (Robin Willner, Grace Suh, John Reinhardt, Tina Wilson, Steve Pearson)S&D (David Fuchs, David Maret, Chris Joynt, George Thomas)Wendy MurphyGBS - Mike SpanoGTS - Tom ReadyIGA - Albert SchneiderAoT - RashikParmarIEEE - Douglas GorhamRES - Paul MaglioCC&CA - Tina Wilson Dawn TewResearch (Lavenberg), SWG (Perry), Recruiting (Kershaw) VC (Apse)Christine OuyangSTG (Janis Landry-Lane)Res (Jim Sexton -HPC, Ajay Mohindra -Cloud, Steve Buckely- BAO)JoAnn WinsonS&D: Mike King, Patty Sullivan, Chris BernbrockAI: Kevin Faughnan, Twyla Guyette, AI RMsIOC Solutions: George Thomas, Bob Montgomery, Mark Cleverly WW PEP Community: Jim Tracy, Bernie Hoecker (not just universities)Lilian WuSUR Exec Committee Anne Altman Sales & Distribution, Public Sector Guru BanavarIndia Nick Bowen SWG Brenda Dietrich Analytics and Optimization Jan JackmanGTS John E Kelly III Research Thomas Li China Stanley LitowCorporate Citizenship & Corporate Affairs,IBM Int'l. Foundation Joanne Martin Technology Bernie Meyerson: Overall program direction InnovationPhD Fellowship Research Advisory Committee David McQueeney (Software)- ArcadiaKocybala Robert Morris (Services) - Tian Chao Josephine Cheng (Almaden)- Jean PaulJacobTilakAgerwala (Systems) - DalePearsonTze-Chiang Chen (Sci/Tech) – Satya V Nitta Katharine Frase - Jurij R Paraszczak Brenda Dietrich (Bus Analytics/Math Sci) - MaryBeth MillerOded Cohn/Haifa - Sara Porat Manish Gupta/India - Shiv Kalyanaraman (Raj Sharma, Satish Chandra) Thomas Li/China - Zhong SuNorishige Morimoto/Japan - Yukiko Noro Matthias Kaiserswerth/Zurich - LibaSvobodova Dan Dias/Brazil - Ulisses Mello Lisa Amini/Ireland - Robert J McCarthyRick McMasterAcademic Initiative (Dennis Bly, Valinda Kennedy)CC&CA (Grace Suh, Sandy Dochen)STG (Toni Befi)
http://www.service-science.info/archives/2233
KPIs = Key Performance Indicators, the measures of service system performanceFocus on service system resources, access rights, stakeholders (value propositions), and measures (KPIs)Calculating ROI and Success Rate for an industrial service research group4 outstanding at $100M each and 11 accomplishments at $10M each = $510M business impact result in 7 years2 outstanding at $100M each and 9 accomplishments at $10M each = $290M business impact result in 6 years290M/8x ROI = 36M of base funding for 210 Person-years (36M/210 = $172K/person base funding level)210 person years over six years = 10,20,40,50,50,40 (in year one there were 10 people, in year two 20 people, in year 3 40 people, etc.)Accomplishments (12 PY, 3-5 person, 2-4 years) = expected 12 PY (4 x 3)Outstanding (24 PY additional, 6-10 persons, 2-4 years) = additional 24 PY (8 x 3) = +24 is 12+24 = 36So 2 outstandings take 36 (36 PY) and 9 accomplishments 12 (12 PY) = 2 * 36 + 9 x 12 = 72 + 108 = 180(one could ask if this double counts on outstandings, since it pre-supposes and earlier accomplishment – in fact most accomplishments have more than $100M impact, so this is OK).180/210 = 0.86 = 86% success rate(a big debate in research organizations is what should the success rate be – 100% success rate probably implies you are not taking enough risk, so learning/returns will not be maximized long-term)(put another way – solving really, really hard problems is not 100% guaranteed, but if they are solved they can pay enormous dividends; sometimes more so than simpler problems to solve)CBM = Component Business Model (Models of over 70 industries, decomposed into 100-200 business components/service systems, with associated KPIs)IDG = Intelligent Document Gateway (Process improvement workbench - process automation, business rules engines, authoring capability, document scan capability, etc.)SDM = Solution Design Manager (complex service offerings delivered globally are hard to describe, cost, price, and allow teams to collaboratively develop and iterate)BIW = Business Insight Workbench (unstructured text analytics, data mining, structured analytics, automatic taxonomy, trend analysis, co-occurrence statistics, etc.)COBRA = Corporate Brand Reputation Analysis (data mine blogs and customer service data, etc. for insights)SIMPLE = Patent Analytics (data mine patents and technical publications, etc. for insights)IoFT = Impact of Future Technologies (future studies method to identify signposts, and data mine for trends, etc.)
