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T H E   P A S S I O N R U NS D E E P




Stuart Patsos, CIO / Vice President of IT
    Oracle Transportation Management:
           Customer Case Study
Company Background (Cont.)
Macsteel Service Centers USA is one of the leading metals
processors and distributors in North America.
A division of Kloeckner & Co – the largest mill-independent
distributor of steel in the world
    ● 30+ locations throughout North America and Puerto Rico

    ● processes and distributes
       ► carbon               ► aluminum
       ► stainless            ► specialty metals

    ● Products include a full range of
       ► flat rolled          ► pipe
       ► plate                ► bar
       ► tubing               ► structurals

    ● The company also supplies a full range of
       ► Coated               ► steel building products
       ► prepainted metals

                                                               2
                               2
Macsteel USA




               3
Global Project Objectives
Key objectives for this project
  Replace legacy ERP and Mgt Reporting systems
  Standardize key business processes across all plants
  Transition to and Implement Oracle EBS R12
  Adopt industry best practice processes to speed
  implementation and reduce risk
  Facilitate statutory compliance
  Provide easy access of data
  Provide one true complete picture of information across
  the entire organization

                                                   4
                          4
Project Timeline
                                   Macsteel Oracle Implementation Timeline

                                                                                        Western Division Golive


          Implemenation Partner Selected                                                                                  Eastern Division Golive


                                                                                                      Atlanta Division Golive


                                                                                                               Hawai Golive


                                                                     Project Restart - USA Only 3.0


Oracle EBS Selected                                                                                       Midwestern Division Golive


                                                  Project Restart - USA Only 2.0                                      Southwestern Division Golive

                                                                            Requirements / Gap Analysis
              Global Implementation Start
                                                                                    Completed

                                                                                                            CS&T Division Golive


                                                                                                                 Southeast Division Golive




                                                                                                                                5
Applications Footprint
Version of EBS currently Implemented: 12.1.2
Oracle products implemented:
   Financials (GL, AP, AR, Advanced Collections)
   Order Management (including Configurator)
   OPM (Process Manufacturing, Inventory)
   Discrete Inventory
   Procurement (including LCM – Landed Cost Management)
   OTM (version 6.04)
   eBus Tax (with Vertex O series)
   OBIEE and OBIEA
On Demand since Sept 20, 2010
Future implementation
   Discrete manufacturing (will sunset OPM)
   Warehouse Management
   EAM
   ASCP


                                                          6
OTM Business Requirements
Carrier Bidding and Rate Optimization by Lane
Carrier Rate Management – Including Buy Side and Sell Side Rate
Management
Web Based Load Tendering/Acceptance
Load Planning Tools (Schedule Pickups and Deliveries)
Reporting and “Management” Tools
Carrier Approval Management - Insurance Certificates, etc.
Carrier Warnings & Suspensions – ability to block the usage of
Unapproved Carriers
Freight Tables – Allocation of Private Fleet costs to associated
orders.
Use Transportation Analytics for reporting


                                                        7
                            7
OTM Implemented Flow




                   8
Benefits Seen By Macsteel
Although we are not yet using contracts we are seeing how our spot rates fluctuate by vendor by
lane
Starting to use the sourcing functionality to negotiate rates by vendor
Starting to building vendor contracts to progressively move off spot rates
Better able to manage vendor certifications – particularly insurance eliminating picking trucks
without a valid insurance certification
Analyzing shipping costs per lane and miles to understand how to better service customers and
better load trucks
Improved matching of vendor invoicing against planned trips and followup performed at the branch
rather than at accounts payable




                                                                                   9
Lessons Learned
Steel companies have an unsophisticated user base
   Change Management is an issue
   Training – including PC skills training
   OTM concepts may be too advanced
Allow for the effect of unionized labor
More steps are involved in our shipping department with OTM and may
require additional headcount in some cases
   No traffic department at our branches – lower skilled workers to load trucks
   At Macsteel we were running very lean and only used spot rates
   Types of product require better planning for shipping since we weight out trucks before
   dimensioning out
Get the basics working
   Shipping execution
   Planning and loads
   Vendor Contract s
   Insurance Certifications
   Manual Freight matching

                                                                                   10
Next Steps
Electronic Freight matching
Evaluating Vendor Portal for entering of invoices
Utilize Vendor Sourcing
Expand use of Transportation Analytics




                                                    11

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Oracle Transportation Management Customer Case Study

  • 1. T H E P A S S I O N R U NS D E E P Stuart Patsos, CIO / Vice President of IT Oracle Transportation Management: Customer Case Study
  • 2. Company Background (Cont.) Macsteel Service Centers USA is one of the leading metals processors and distributors in North America. A division of Kloeckner & Co – the largest mill-independent distributor of steel in the world ● 30+ locations throughout North America and Puerto Rico ● processes and distributes ► carbon ► aluminum ► stainless ► specialty metals ● Products include a full range of ► flat rolled ► pipe ► plate ► bar ► tubing ► structurals ● The company also supplies a full range of ► Coated ► steel building products ► prepainted metals 2 2
  • 4. Global Project Objectives Key objectives for this project Replace legacy ERP and Mgt Reporting systems Standardize key business processes across all plants Transition to and Implement Oracle EBS R12 Adopt industry best practice processes to speed implementation and reduce risk Facilitate statutory compliance Provide easy access of data Provide one true complete picture of information across the entire organization 4 4
  • 5. Project Timeline Macsteel Oracle Implementation Timeline Western Division Golive Implemenation Partner Selected Eastern Division Golive Atlanta Division Golive Hawai Golive Project Restart - USA Only 3.0 Oracle EBS Selected Midwestern Division Golive Project Restart - USA Only 2.0 Southwestern Division Golive Requirements / Gap Analysis Global Implementation Start Completed CS&T Division Golive Southeast Division Golive 5
  • 6. Applications Footprint Version of EBS currently Implemented: 12.1.2 Oracle products implemented: Financials (GL, AP, AR, Advanced Collections) Order Management (including Configurator) OPM (Process Manufacturing, Inventory) Discrete Inventory Procurement (including LCM – Landed Cost Management) OTM (version 6.04) eBus Tax (with Vertex O series) OBIEE and OBIEA On Demand since Sept 20, 2010 Future implementation Discrete manufacturing (will sunset OPM) Warehouse Management EAM ASCP 6
  • 7. OTM Business Requirements Carrier Bidding and Rate Optimization by Lane Carrier Rate Management – Including Buy Side and Sell Side Rate Management Web Based Load Tendering/Acceptance Load Planning Tools (Schedule Pickups and Deliveries) Reporting and “Management” Tools Carrier Approval Management - Insurance Certificates, etc. Carrier Warnings & Suspensions – ability to block the usage of Unapproved Carriers Freight Tables – Allocation of Private Fleet costs to associated orders. Use Transportation Analytics for reporting 7 7
  • 9. Benefits Seen By Macsteel Although we are not yet using contracts we are seeing how our spot rates fluctuate by vendor by lane Starting to use the sourcing functionality to negotiate rates by vendor Starting to building vendor contracts to progressively move off spot rates Better able to manage vendor certifications – particularly insurance eliminating picking trucks without a valid insurance certification Analyzing shipping costs per lane and miles to understand how to better service customers and better load trucks Improved matching of vendor invoicing against planned trips and followup performed at the branch rather than at accounts payable 9
  • 10. Lessons Learned Steel companies have an unsophisticated user base Change Management is an issue Training – including PC skills training OTM concepts may be too advanced Allow for the effect of unionized labor More steps are involved in our shipping department with OTM and may require additional headcount in some cases No traffic department at our branches – lower skilled workers to load trucks At Macsteel we were running very lean and only used spot rates Types of product require better planning for shipping since we weight out trucks before dimensioning out Get the basics working Shipping execution Planning and loads Vendor Contract s Insurance Certifications Manual Freight matching 10
  • 11. Next Steps Electronic Freight matching Evaluating Vendor Portal for entering of invoices Utilize Vendor Sourcing Expand use of Transportation Analytics 11