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Plc And Boston Matrix Stclive
- 1. Product Life Cycles and the Boston Matrix
- 12. Product Life Cycles and the Boston Matrix Sales Time Development Introduction Growth Maturity Saturation Decline
- 13. Product Life Cycles and the Boston Matrix Sales Time Effects of Extension Strategies
- 14. Product Life Cycles and the Boston Matrix Sales/Profits Time PLC and Profits PLC Losses Break Even Profits
- 20. The Boston Matrix Market Growth Market Share High Low High Cash Cows Dogs Stars Problem Children
- 21. The Product Life Cycle and the Boston Matrix Sales Time A B C D The product portfolio β four products in the portfolio (1) (1) βAβ is at maturity stage β cash cow. Generates funds for the development of βDβ (2) (2) Cash from βBβ used to support βCβ through growth stage and to launch βDβ. βAβ now possibly a dog? (3) (3) Cash from βCβ used to support growth of βDβ and possibly to finance extension strategy for βBβ? Importance of maintaining a balance of products in the portfolio at different stages of the PLC β Boston Matrix helps with the analysis