Swami Venkat's presentation on Social Gaming at echoVME's first BONFIRE. Learn how brands can leverage socail games to engage their audiences interestingly. Also learn how Facebook Ads allow brands to get valuable insight on their products. read about the entire story here http://blog.echovme.com/2011/07/echovme%E2%80%99s-social-media-bonfire-%E2%80%93-exclusive-inaugural-session/

1. Why Social Games for Brand Engagement? & Facebook Advertisements by Swami Venkat Founder & CEO iNexGen Games (Creator of AllRounderz, A True Social 3D Cricket Game on facebook) http://apps.facebook.com/allrounderz

2. Why ?

3. Why ? 18-34 : Prime Buying Customers (>76%) Need to be where people are.

4. Top Brands on Facebook Top 3 Brands in Facebook: Coca-Cola 31,856,947 Disney 26,667,356 Starbucks 23,611,443 Top 3 Brands in India: Tata Docomo 2,762,909 Vodafone Zoozoos 2,140,970 Mumbai Indians 1,824,682

5. What do they do on Facebook?

6. Limitations Poses Challenges!!!!!!!!!

7. Why Social Games? Most Number of Daily Active Users on Facebook Cityville 17,147,793 Farmville 9,558,914 Empires & Allies 7,429,981 Texas Holdem Poker 7,005,894 Need to be where REAL people are.

8. What do Industry Experts & Reports say? “ Social games audiences are now larger than both Daytime TV & Primetime audiences” “ AD Spending on Social games & Applications have grown by 160% from 2009 in NON-US market segment. As Advertisers rush to spend on casual game segments, publishers are still figuring out which advertising methods best engage their players.” “ Future of brand engagement is to create branded entertainment and leverage influential voices who in turn can reach others. Customers respect meaningful, entertaining and rewarding engagement over everything else.” David Armano, SVP, Edelman Digital, (Social Media Visionary)

9. Social Games by the Brands in India CURRENT STATUS: 700+ Active users per month. Did they meet their objectives?

10. SO FAR……. Brands : Understand the importance of being in Social media Understand the importance of Social Games for active engagement Developed games on their own, but didn’t succeed Need to be where RIGHT people are… But, HOW?

11. What do we do? Introducing…

13. Cricket is our nation’s… Religion Obsession Pride Pass-time Passion

14. We played Cricket in the… Office cubicles Galli Class Room Neighborhood Maidan Garden next door Beach Garage Hostel Corridor

15. We played Cricket with… Jignesh (Std X Study Pal) Ramesh, Suresh (Neighbours) Rahul (Std II friend) Venkat (College Pal) David (Hostel Roomie) Goldy Chacha (from Patiala) Bala (Ex-Colleague) Gopi Da (Sister’s Friend’s Bro)

16. Where are they now… Venkat, California Jignesh, Bangalore Gopi da, Gurgaon Rahul, SiliconValley David, Singapore Bala, Mumbai Suresh, KL Goldy, Bhatinda Rajesh Dogre

17. Up for another Match with them?

18. Come & Join Us On……. The World’s First True Social 3D Cricket Game on http://apps.facebook.com/allrounderz

24. “ Cricket is no longer a man’s sport.” – Introducing world’s first Women’s online Cricket! So what makes really cool! Introducing Venkataraghavan in his online avatar – have your games umpired by one of the best umpires in the world! Earn/buy coins by playing the game; spend them on performance- boosting virtual goods! Share your game achievements on your friend’s walls, tag your team and opponents, relive the excitement of playing Cricket with your buddies again! http://apps.facebook.com/allrounderz Become an AllRounder, become a CELEBRITY

25. What do you have for Brands? http://apps.facebook.com/allrounderz Hey,

27. http://apps.facebook.com/allrounderz Complete In-game branding

31. And, how many will watch... http://apps.facebook.com/allrounderz Every “Active Brand Integration” (surveys, contests, feedback posts etc) to be viewed by: = 25 x 25,000 = 0.625 million Viewers With just 25,000 players... The Power of to Brands!

34. A Typical Customer…. http://apps.facebook.com/allrounderz

35. Facebook Advertisement http://www.facebook.com/ads/create/ http://apps.facebook.com/allrounderz

36. Facebook Advertisement http://www.facebook.com/ads/create/ http://apps.facebook.com/allrounderz

37. Facebook Advertisement http://www.facebook.com/ads/create/ http://apps.facebook.com/allrounderz

38. Facebook Advertisement http://www.facebook.com/ads/create/ http://apps.facebook.com/allrounderz

39. Facebook Advertisement http://www.facebook.com/ads/create/ http://apps.facebook.com/allrounderz

40. Facebook Advertisement http://www.facebook.com/ads/manage/ http://apps.facebook.com/allrounderz

41. Thank YOU!!!! Swami Venkat [email_address] http://www.facebook.com/venkat.swami Game: http://apps.facebook.com/allrounderz Community : http://www.facebook.com/allrounderz http://apps.facebook.com/allrounderz