Going mobile Sunandini Basu Ibibo.com

The mobile metaphor Not shrink to fit!

Not shrink to fit!

Context & use

Showcase - Gmail

Showcase - Gmail

Showcase - Gmail

Showcase - Gmail

Showcase - Gmail

Showcase - Gmail

Design process Checklist Product Requirements Select the right tasks Customize your navigation Optimize experience Remember budgets and development timelines Think about access to the product

Product Requirements

Select the right tasks

Customize your navigation

Optimize experience

Remember budgets and development timelines

Think about access to the product

Select the right tasks Upload photos Organize into sets Add comments Explore other users’ photos Share photos Add titles

Task analysis What does the user REALLY want to do on his phone Upload photos Share with friends Browse What does he NOT want to do? Enter lots of data Organize lots of photos

What does the user REALLY want to do on his phone

Upload photos

Share with friends

Browse

What does he NOT want to do?

Enter lots of data

Organize lots of photos

Navigation Simplify & optimize the path to reach a target Respect and follow a user’s mental model Let users do tasks first and ask him questions later

Simplify & optimize the path to reach a target

Respect and follow a user’s mental model

Let users do tasks first and ask him questions later

Choose the right platform What if you wanted to reach the max no. of users? Anyone could access it with any mobile web browser? Your product could run on the most basic handsets?

What if

you wanted to reach the max no. of users?

Anyone could access it with any mobile web browser?

Your product could run on the most basic handsets?

Optimize user experience What if you wanted to provide a Richer User experience? What if the user could take a photo from within the product? What if the user could also use the product when he is offline?

What if

you wanted to provide a Richer User experience?

What if the user could take a photo from within the product?

What if the user could also use the product when he is offline?

Don’t break the flow What if the user does not even have to access the product? the product prompts him every time he takes a photo? the experience is so smooth (just 1 click) the user doesn’t even notice it?

What if

the user does not even have to access the product?

the product prompts him every time he takes a photo?

the experience is so smooth (just 1 click) the user doesn’t even notice it?

Use Personas

Test Always Test on a phone rather than an emulator On different phones On different browser types On different OS

Always

Test on a phone rather than an emulator

On different phones

On different browser types

On different OS

Budgets & timelines BUDGET TIME FOR PRODUCTION SYMBIAN WAP J2ME * If your product can be developed in these platforms

Ways of Access Online & offline promotions

Online & offline promotions

Thank you! Sunandini Basu [email_address]

Sunandini Basu

[email_address]