Going mobile Sunandini Basu Ibibo.com
The mobile metaphor <ul><li>Not shrink to fit! </li></ul>
Context & use
Showcase - Gmail
Showcase - Gmail
Showcase - Gmail
Showcase - Gmail
Showcase - Gmail
Showcase - Gmail
Design process Checklist <ul><li>Product Requirements </li></ul><ul><li>Select the right tasks </li></ul><ul><li>Customize...
Select the right tasks  Upload photos Organize into sets Add comments Explore other users’ photos Share  photos Add titles
Task analysis <ul><li>What does the user REALLY want to do on his phone  </li></ul><ul><ul><ul><li>Upload photos </li></ul...
Navigation <ul><li>Simplify & optimize the path to reach a target </li></ul><ul><li>Respect and follow a user’s mental mod...
Choose the right platform <ul><li>What if  </li></ul><ul><li>you wanted to reach the max no. of users? </li></ul><ul><li>A...
Optimize user experience <ul><li>What if  </li></ul><ul><li>you wanted to provide a Richer User experience? </li></ul><ul>...
Don’t break the flow <ul><li>What if  </li></ul><ul><li>the user does not even have to access the product? </li></ul><ul><...
Use Personas
Test  <ul><li>Always </li></ul><ul><li>Test on a phone rather than an emulator </li></ul><ul><li>On different phones </li>...
Budgets & timelines BUDGET TIME FOR PRODUCTION SYMBIAN WAP J2ME * If your product can be developed in these platforms
Ways of Access <ul><li>Online & offline promotions </li></ul>
Thank you! <ul><li>Sunandini Basu </li></ul><ul><li>[email_address] </li></ul>
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going mobile - taking internet products to mobile from a UCD perspective

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going mobile - taking internet products to mobile from a UCD perspective

  1. 1. Going mobile Sunandini Basu Ibibo.com
  2. 2. The mobile metaphor <ul><li>Not shrink to fit! </li></ul>
  3. 3. Context & use
  4. 4. Showcase - Gmail
  5. 5. Showcase - Gmail
  6. 6. Showcase - Gmail
  7. 7. Showcase - Gmail
  8. 8. Showcase - Gmail
  9. 9. Showcase - Gmail
  10. 10. Design process Checklist <ul><li>Product Requirements </li></ul><ul><li>Select the right tasks </li></ul><ul><li>Customize your navigation </li></ul><ul><li>Optimize experience </li></ul><ul><li>Remember budgets and development timelines </li></ul><ul><li>Think about access to the product </li></ul>
  11. 11. Select the right tasks Upload photos Organize into sets Add comments Explore other users’ photos Share photos Add titles
  12. 12. Task analysis <ul><li>What does the user REALLY want to do on his phone </li></ul><ul><ul><ul><li>Upload photos </li></ul></ul></ul><ul><ul><ul><li>Share with friends </li></ul></ul></ul><ul><ul><ul><li>Browse </li></ul></ul></ul><ul><li>What does he NOT want to do? </li></ul><ul><ul><ul><li>Enter lots of data </li></ul></ul></ul><ul><ul><ul><li>Organize lots of photos </li></ul></ul></ul>
  13. 13. Navigation <ul><li>Simplify & optimize the path to reach a target </li></ul><ul><li>Respect and follow a user’s mental model </li></ul><ul><li>Let users do tasks first and ask him questions later </li></ul>
  14. 14. Choose the right platform <ul><li>What if </li></ul><ul><li>you wanted to reach the max no. of users? </li></ul><ul><li>Anyone could access it with any mobile web browser? </li></ul><ul><li>Your product could run on the most basic handsets? </li></ul>
  15. 15. Optimize user experience <ul><li>What if </li></ul><ul><li>you wanted to provide a Richer User experience? </li></ul><ul><li>What if the user could take a photo from within the product? </li></ul><ul><li>What if the user could also use the product when he is offline? </li></ul>
  16. 16. Don’t break the flow <ul><li>What if </li></ul><ul><li>the user does not even have to access the product? </li></ul><ul><li>the product prompts him every time he takes a photo? </li></ul><ul><li>the experience is so smooth (just 1 click) the user doesn’t even notice it? </li></ul>
  17. 17. Use Personas
  18. 18. Test <ul><li>Always </li></ul><ul><li>Test on a phone rather than an emulator </li></ul><ul><li>On different phones </li></ul><ul><li>On different browser types </li></ul><ul><li>On different OS </li></ul>
  19. 19. Budgets & timelines BUDGET TIME FOR PRODUCTION SYMBIAN WAP J2ME * If your product can be developed in these platforms
  20. 20. Ways of Access <ul><li>Online & offline promotions </li></ul>
  21. 21. Thank you! <ul><li>Sunandini Basu </li></ul><ul><li>[email_address] </li></ul>

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