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Social & mobile media as a driver for social & environmental change
 

Social & mobile media as a driver for social & environmental change

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Social & mobile media as a driver for social & environmental change

Social & mobile media as a driver for social & environmental change
Toby Daniels - ThinkSocial

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    Social & mobile media as a driver for social & environmental change Social & mobile media as a driver for social & environmental change Presentation Transcript

    • Social & Mobile Media as a Driver for Social & Environmental Change Toby Daniels @tobyd
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    • Toby Daniels @tobyd
    • crowdcentric.net
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    • Happy faced english fan
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    • "How social & mobile media is empowering corporate citizenship to create social & environmental change”
      • Contents of discussion:
      • Social media in society
      • A revolution?
      • Changes in human behavior
      • Six major milestones
      • Three significant trends
      • Corporations & social media
      • Corporate citizenship & CSR
      • Brand commitments
    • #smbr #thinksocial
    • #englandare totallygoingtowin theworldcup
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    • Social media: A revolution?
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    • “ The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky Internet Mapping Project Bill Cheswick
    • Social media: Human behavior
    • Allows us to embrace our differences
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    • Removes the barrier of distance
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    • Expands the circle of social concern
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    • Social media: Milestones
    • 1.20.2009
    • 3.28.2009
    • 4.17.2009
    • 5.10.2009
    • 6.13.2009
    • 10.1.2009
    • 10.16.2009
    • 11.1.2009
    • Social media: Trends Download Social Media Blueprints 1.0 http://slideshare.com/thinksocial
    • social production/mass collaboration
      • Summary examples:
      • Translated 300 videos into 58 languages
      • 1200 individual volunteers from Beijing to Beirut
      • 2900 total translations
    • Causecasting
      • Summary example:
      • People donate their birthday’s and raise money to build wells
      • 30,000 members
      • Raised $2.3M
      • Provided access to clean water for 117,000 people
    • social alignment/ social aligning
      • Summary results:
      • Ranking systems for CSR
      • Social motivated Fortune 500
      • Open, free accessible database
      • Data on renewable energy practices, employment policies etc
    • Social media: Corporations
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    • "The responsibility to address our most pressing global challenges must be shared by both companies and citizens. The relationship between companies and consumers is forever changed with the adoption of social and mobile media. A commitment to act for mutual benefit and the public good is a new kind of commitment. And, each of us – company and consumer alike – can make one." Jamie Daves, Co-founder & Executive Director, ThinkSocial
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      • PepsiCo
      • Timberland
      • Starbucks
      • VIDEO: DREAM MACHINE ANIMATION
      Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward.
      • Summary results:
      • 2M registered users
      • 5,000 ideas from all 50 US states submitted since Feb 2010
      • Ideas spread throughout the social web, on Twitter, Facebook etc
      • 5M votes have been cast
      • In four months, over 100 grants & $5M has been awarded
      • Doubled Facebook fans and Twitters followers
    • Timberland promises to plant 5 million trees in 5 years in Haiti and China. 
      • Summary results:
      • Promises to plant 5M trees in Haiti and China
      • Engaging employees and customers through their retail stores and through grassroots events
      • Global branded website, print, digital and TV ads, billboards to a global PR campaign
      • Asked influential supporters to tell their friends -- in 140 characters or less -- the stories about how their trees are helping to feed families, restore environmental balance, provide alternatives to petroleum-based fuels, control flooding, provide jobs & educate children
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    • the betacup's goal: find the best ideas to eliminate paper cup consumption and help bring these ideas to life.
    • 58 ,000,000,000
      • 20m trees
      • 16b gallons of water
      • 16k swimming pools
      • 50k homes powered
      • Summary results:
      • Over 400 ideas submitted in just two months
      • 500k page views
      • 13,000 ratings
      • 5,000 comments
      • Featured in the New York Times, Fast Company, Mashable & CNET
      • Summary:
      • Social media as a 5 th media revolution
      • It allows us to embrace our cultural differences
      • It removes the barrier of distance
      • Expands the circle of social concern
      • Facilitates mass collaboration
      • Encourages causecasting
      • Enables social alignment
      • Forces corporations to reorganize around customers values
      • Examples of how brands are leveraging social to enable social & environmental change
    • “ Almost always the creative dedicated minority has made the world better.” Martin Luther King Jr
    • Obrigado! Toby Daniels @tobyd
    • More information: ThinkSocial: http://think-social.org Social Media Week: http://socialmediaweek.org To download “Social Media Blueprints 1.0”: http://slideshare.com/thinksocial