Miletti Gabriela_Vision Plan for artist Jahzel.pdf
Harnessing the power of social for your business
1. Harnessing the Power of
Social for your Business
Contact details:
support@socialgo.com
@socialgo
facebook.com/socialgo
owners.socialgo.com
2. We are
● UK provider of cloud-hosted community software
● Over 300,000 communities created since 2008
● Passionate about the power of online communities in
bringing businesses and their customers together
3. Let's face it: people love social
83% of 70% of 51% of
18-29 year 30-49 year 50+ year
olds do it olds do it olds do it
Source: http://www.slideshare.net/HubSpot/social-media-is-a-lot-like-sex
4. And we don't need to tell you about
Facebook's growth!
Millions of Monthly Active Users
Source: http://www.insidefacebook.com/wp-content/uploads/2012/07/image.jpeg
5. But what does it mean for business?
You can harness the desire to communicate for:
● Creating awareness of your business
● Broadcasting your message to (potentially) millions
● Engaging your key influencers and turning them into
evangelists and loyal, satisfied customers
6. There's no denying it
● Social is here to stay
● People want to engage in meaningful
conversations
● You just need to provide the campfire
7. Small businesses are taking advantage
of Facebook & Twitter
● Nearly half of all SMBs are using Social Media
- awesome!
● Facebook is great for establishing a social
presence for your business
● Twitter is great for real-time visibility and
speedy customer service
● Both provide access to millions of potential
customers, suppliers, partners etc.
Source: http://redspotmarketing.com/how-many-businesses-are-using-facebook/
8. But they're not ideal for building
campfires...
... and campfires drive engagement!
9. Limitation #1: Information decays
rapidly in users' activity feeds
The average Facebook
user has...
The average Facebook
user likes...
130 The average Twitter
user follows...
friends
102
80 pages
Twitter
accounts
Source 1: http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/
Source 2: http://www.beevolve.com/twitter-statistics/
10. Limitation #2: You're at the
mercy of their Terms of Service
Source: http://www.facebook.com/Intelligent.Armour
11. Limitation #3: You don't own the data
no email
no address
no contact
permission
12. Limitation #4: It's 1-to-many or 1-to-1,
but not easily many-to-many
"I'd prefer 1,000 followers,
friends, and fans that
actually meant
something, rather than 10
million that weren't
engaged."
- Jared Leto
13. What's the solution?
A dedicated online home to start your campfire
● A format that is built for many-to-many interaction
● Affordable off-the-shelf technology so you can focus on
the community rather than the code
● 100% control of branding and design
● Archivable content
● Data ownership
14. The proof is in the pudding: Niche
communities are on the rise
http://socialmediatoday.com/christian-
arno/822096/fragmented-market-rise-niche-social-
networks
http://www.marketingweek.co.uk/trends/social-
networks-being-in-with-the-niche-crowd/4004590.
article
16. 1. Find your story
What do you want to engage people with?
17. 2. Define your ideal member
Age Gender
Profession
Who will your community be built for?
18. Keep these 'sharer types' in mind
Altruists Hipsters Connectors
Helpful Creative Relaxed
Thoughtful Popular Planned
Email Cutting-edge Email/FB
Careerists Boomerangs Selectives
Valuable Reaction Careful
Intelligent Empowered Informative
LinkedIn FB/Twitter Email
Source: NYT Psychology of Sharing study http://nytmarketing.whsites.net/mediakit/pos/
19. 3. Choose your technology
Forum? Chat room? Social Network? ...
20. 4. Recruit founding members
Which customers/suppliers/friends could
help you get the conversation started?
21. 5. Start creating content
www.kidstartconnect.co.uk
Check out the case study video for more
on how KidStart built their community
Think of what interests your
community, and start creating!
22. Here's your checklist
1. Find your story
2. Define your ideal member
3. Choose your technology
4. Recruit founding members
5. Start creating content
23. THANKS FOR
JOINING!
Join us on Thursday to learn more about how to
Use Social to Grow & Engage your Community
Contact details:
support@socialgo.com
@socialgo
facebook.com/socialgo
