AdAge Digital 2010 6 Foundations of Great Digital Creative

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AdAge Digital 2010 6 Foundations of Great Digital Creative

  1. 6 FOUNDATIONS OF GREAT DIGITAL CREATIVE Ashley Ringrose
  2. <ul><ul><ul><li>DISPLAY ADS?! </li></ul></ul></ul><ul><ul><ul><li>SOOOO 2004 </li></ul></ul></ul><ul><ul><ul><li>#needsmoresocialmedia </li></ul></ul></ul>
  3. Youtube Link
  4. <ul><ul><ul><li>SORRY STEVE, IT’S </li></ul></ul></ul><ul><ul><ul><li>MUCH MORE THAN JUST </li></ul></ul></ul><ul><ul><ul><li>INTERACTION + </li></ul></ul></ul><ul><ul><ul><li>EMOTION (VIDEO) </li></ul></ul></ul>
  5. <ul><ul><ul><li>THERE ARE 6 FOUNDATIONS </li></ul></ul></ul><ul><ul><ul><li>OF GREAT DIGITAL CREATIVE </li></ul></ul></ul>
  6. <ul><ul><ul><li>WHICH NO OTHER MEDIUM </li></ul></ul></ul><ul><ul><ul><li>CAN OFFER SIMULTANEOUSLY </li></ul></ul></ul>
  7. INTERACTIVE 1 IS THE IDEA?
  8. REWARD THE USER FOR CLICKING
  9. “ INTERACTIVITY INCREASES BRAND RECALL 63% MORE THAN NON INTERACTIVE ADS” * B arnum S ulley Research 2010
  10. “ TELL ME AND I'LL FORGET; SHOW ME AND I MAY REMEMBER; INVOLVE ME AND I'LL UNDERSTAND.” ANCIENT CHINESE PROVERB
  11. “ TELL ME AND I'LL FORGET 86%; SHOW ME AND I MAY REMEMBER 19% ; INVOLVE ME AND I'LL UNDERSTAND 63% ” UPDATED CHINESE TWEET
  12. CP+B [US] Agency: Interactive
  13. Bridge [US] Agency: Interactive
  14. Glue [UK] Agency: Interactive
  15. INTERACTIVE CUSTOMIZABLE 1 2 IS THE IDEA?
  16. Weapon 7 [UK] Agency: Customizable
  17. DM9 DDB [BR] Agency: Customizable
  18. Tribal DDB [UK] Agency: Customizable
  19. INTERACTIVE CUSTOMIZABLE CONTEXTUAL 1 2 3 IS THE IDEA?
  20. Mediafront [NO] Agency: Contextual
  21. Various Agency: Contextual
  22. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING 1 2 3 4 IS THE IDEA?
  23. Soap [US] Agency: Entertaining
  24. Boondoggle [NL] Agency: Entertaining CONCERT
  25. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE 1 2 3 4 5 IS THE IDEA?
  26. YOU CAN’T PLAY WITH A TV AD FOR 5 MINUTES
  27. CP+B [US] Agency: Playable
  28. DM9 DDB [BR] Agency: Playable
  29. Further Reading
  30. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
  31. Useful!
  32. Useful?
  33. Holst Digital [UK] Agency: Useful
  34. Agency.com [US] Agency: Useful
  35. USEFUL ADS? OR USEFUL | ADS
  36. #1 REASON DIGITAL IS BETTER THAN ADVERTISING? Iain Tait, Poke UK
  37. WE DON’T HAVE TO DO ADVERTISING Iain Tait, Poke UK
  38. BRIEF FOR SOLUTIONS, NOT ADS
  39. JUST FOR STEVE JOBS EMOTIONAL
  40. BBH [UK] Agency: Emotional
  41. YOU FORGOT WHAT THE INTERNET WAS BUILT ON!
  42. Grand Union [UK] Agency: Sex!
  43. FINAL THOUGHT
  44. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
  45. THINK DIFFERENT FOR DIGITAL
  46. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
  47. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog

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