AdAge Digital 2010 6 Foundations of Great Digital Creative

6 FOUNDATIONS OF GREAT DIGITAL CREATIVE Ashley Ringrose

DISPLAY ADS?!
SOOOO 2004
#needsmoresocialmedia

Youtube Link

SORRY STEVE, IT’S
MUCH MORE THAN JUST
INTERACTION +
EMOTION (VIDEO)

THERE ARE 6 FOUNDATIONS
OF GREAT DIGITAL CREATIVE

WHICH NO OTHER MEDIUM
CAN OFFER SIMULTANEOUSLY

INTERACTIVE 1 IS THE IDEA?

REWARD THE USER FOR CLICKING

“ INTERACTIVITY INCREASES BRAND RECALL 63% MORE THAN NON INTERACTIVE ADS” * B arnum S ulley Research 2010

“ TELL ME AND I'LL FORGET; SHOW ME AND I MAY REMEMBER; INVOLVE ME AND I'LL UNDERSTAND.” ANCIENT CHINESE PROVERB

“ TELL ME AND I'LL FORGET 86%; SHOW ME AND I MAY REMEMBER 19% ; INVOLVE ME AND I'LL UNDERSTAND 63% ” UPDATED CHINESE TWEET

CP+B [US] Agency: Interactive

Bridge [US] Agency: Interactive

Glue [UK] Agency: Interactive

INTERACTIVE CUSTOMIZABLE 1 2 IS THE IDEA?

Weapon 7 [UK] Agency: Customizable

DM9 DDB [BR] Agency: Customizable

Tribal DDB [UK] Agency: Customizable

INTERACTIVE CUSTOMIZABLE CONTEXTUAL 1 2 3 IS THE IDEA?

Mediafront [NO] Agency: Contextual

Various Agency: Contextual

INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING 1 2 3 4 IS THE IDEA?

Soap [US] Agency: Entertaining

Boondoggle [NL] Agency: Entertaining CONCERT

INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE 1 2 3 4 5 IS THE IDEA?

YOU CAN’T PLAY WITH A TV AD FOR 5 MINUTES

CP+B [US] Agency: Playable

DM9 DDB [BR] Agency: Playable

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http://swiki.soapcreative.com	69
http://ojodesapo.blogspot.com	69
http://wild-wild-web.blogspot.fr	59
http://blog.videinfra.com	58

AdAge Digital 2010 6 Foundations of Great Digital Creative

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