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Targetexperience

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Linda Groendyke
Linda Groendyke
BusinessNews & Politics
1 of 17
The Target Experience The Integrated Marketing Model Prepared by Linda Nawrocki, 4. 14 .08
First Contact – In Store
Weekly Ad Optiem Overview ,[object Object],[object Object]
Why?
Younger Online News Consumers are Not Newspaper Readers Demographic Profile of Print Newspaper Reader Segments (Summer 2007 Total U.S. Persons 18+, Home/Work Locations)   Composition Index Age Heavy Medium Light   Non-Readers 18+ (Total Audience) 100 100 100          100 18-24 31 80 139 138 25-34 51 87 106 127 35-44 73 110 107 109 45-54 116 123 90  76 55-64 186 100 80  71 65+ 296 60 49 37 Source: comScore Plan Metrix, March 2008 Composition Index = Percent of Newspaper Reader Segments/Percent of Internet Users x 100; Index of 100 represents parity.
The Weekly Ad Website
Two birds . . . One stone ,[object Object],[object Object]
Ask again ,[object Object]
Don’t Forget Dial-Up ,[object Object]
Getting Target Through Google
Hooking up the Right Technology ,[object Object],[object Object]
Turning the Faucet On All the Way ,[object Object]
Promote in Multiple Places ,[object Object]
How Many Ways Did Target Communicate?
I got marketed to via ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Did Target Forget?
No YouTube Channel ,[object Object],[object Object]

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Targetexperience

  • 1. The Target Experience The Integrated Marketing Model Prepared by Linda Nawrocki, 4. 14 .08
  • 2. First Contact – In Store
  • 3.
  • 5. Younger Online News Consumers are Not Newspaper Readers Demographic Profile of Print Newspaper Reader Segments (Summer 2007 Total U.S. Persons 18+, Home/Work Locations)   Composition Index Age Heavy Medium Light   Non-Readers 18+ (Total Audience) 100 100 100          100 18-24 31 80 139 138 25-34 51 87 106 127 35-44 73 110 107 109 45-54 116 123 90  76 55-64 186 100 80  71 65+ 296 60 49 37 Source: comScore Plan Metrix, March 2008 Composition Index = Percent of Newspaper Reader Segments/Percent of Internet Users x 100; Index of 100 represents parity.
  • 6. The Weekly Ad Website
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  • 13.
  • 14. How Many Ways Did Target Communicate?
  • 15.
  • 16. What Did Target Forget?
  • 17.