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8.5.14

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The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the ...

The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the 3.6 billion people watching the games? Before that, this year’s Super Bowl was a big inspiration for marketing in the moment.

While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.

You don’t want to fall behind in the engagement competition. Join us for this webinar to hear from our panel of experts and take part in the conversation about:


• Planning ahead for real-time marketing opportunities

• Meeting consumer’s expectations for timely engagement

• Identifying conversations to add brand value for consumers

• Best practices for discovering more moments to engage

• Setting employees up for real-time marketing success

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  • LGBT - community <br /> <br /> <br /> GOAL <br /> Lucky Charms wanted to celebrate Pride Month and drive affinity with their young adult consumers through an integrated marketing campaign. <br /> <br /> STRATEGY <br /> Engage the LGBT community and its allies by asking them to Tweet or Instagram their stories using the hashtag #LuckyToBe and aggregate the content on the brand’s Tumblr page. <br /> Lucky Charms Campaign Generates 125 Million Impressions <br /> At less than 1/3 the cost of traditional advertising <br />
  • Holiday Season -- <br /> <br /> GOAL <br /> Engage golfers in holiday branding effort and drive sales of the top holiday golf gifts on the PGA TOUR Superstore’s website. <br /> <br /> STRATEGY <br /> Create a social Gift Guide experience that allows golfers to vote for their favorite gifts using Twitter and Facebook. Encourage fans to participate through giveaways of top gifts – both through social channels and those of the PGA TOUR itself. <br />