3. #SMTLive
Join
the
Conversa:on…
Follow
along
and
share
your
thoughts
on
Twi3er
at
#SMTLive
Submit
your
ques<ons
in
the
GoToWebinar
control
panel
4. #SMTLive
Our
Speakers
Ka:e
Kendall
is
the
Enterprise
Social
Monitoring
Manager
at
Walgreens
Co.,
responsible
for
hearing
the
Voice
of
the
Customer
and
telling
their
story
to
help
improve
the
customer
experience.
She
leads
the
company’s
social
media
listening
and
servicing
strategies
and
manages
social
analysis
for
all
elements
of
brand
health
and
ongoing
engagement
campaigns.
Previously,
she
managed
social
communi<es,
content
and
customers
at
GrubHub
and
McDonald’s.
Ka<e
received
a
Masters
Degree
in
New
Media
Studies
from
DePaul
University
and
has
been
featured
in
Groundswell
and
the
Tao
of
Twi0er
for
her
work
in
social
media
engagement.
She
was
also
proposed
to
by
her
now
husband
on
Twi3er
as
he
took
over
Buzzfeed
and
created
the
engagement
meme
#SayYesKa<e.
@ItsKa:eKendall
Kathleen
Fe?ers
has
been
a
digital
marketer
for
nearly
17
years
working
at
Fortune
500
companies
such
as
Hewle3-‐Packard,
Sun
Microsystems,
and
ThermoFisher
Scien<fic.
From
day
one,
she
has
been
on
the
ground
floor
launching
new
global
digital
marke<ng
efforts
for
these
brands.
Taking
her
previous
experience
as
the
Chief
Listening
Officer
at
HP,
Kathleen
has
been
charged
with
developing
the
first
social
listening
and
measurement
program
at
First
Republic
Bank.
In
this
role,
Kathleen
is
analyzing
and
establishing
the
brand’s
social
engagement
impact
with
key
audiences
and
developing
client
and
industry
insights
to
influence
strategic
data
driven
decisions
across
the
business.
@Nazamova
Jason
Kapler,
with
over
10+
years
of
marke<ng
experience
in
B2B
and
B2C,
is
a
leading
voice
in
Analy<cs,
B2B
Marke<ng,
Real-‐Time
Insights
and
Social
Media
Marke<ng.
He
is
a
regular
par<cipant
on
industry
panels
and
has
contributed
to
AdExchanger,
Bloomberg
BusinessWeek,
eMarketer,
Los
Angeles
Business
Journal,
Marke<ngProfs,
Mediapost,
PRSA,
Social
Media
Today
and
Social
Media
Week.
Follow
him
on
Twi3er,
@jasonkapler.
Paul
Gillin
is
a
writer,
speaker
and
online
media
consultant
who
specializes
in
social
media
and
content
marke<ng.
He
is
a
prolific
writer
who
has
published
five
books
and
more
than
300
ar<cles
since
2007.
His
books
include
The
New
Influencers
(2007),
Secrets
of
Social
Media
Marke<ng
(2008),
The
Joy
of
Geocaching
(2010)
and
Social
Marke<ng
to
the
Business
Customer
(2011)
and
A3ack
of
the
Customers
(2013).
He
also
wrote
the
monthly
New
Channels
column
in
BtoB
magazine
for
seven
years.
Paul
is
a
veteran
technology
journalist
with
more
than
25
years
of
editorial
leadership
experience.
His
website
is
gillin.com
and
he
blogs
at
paulgillin.com
and
Newspaper
Death
Watch.
@pgillin
6. 6Confidential
2.13 billion social network users around the globe in 2016
Key trends for marketers:
! Social Media is pervasive and brands
must listen to remain competitive
! Social Media provides an unparalleled
opportunity to understand what
consumers think and feel in real-time
! Leaders brands use social to guide
decision-making
Social
Network
Users
Published
by
Sta<sta
2015
7. 7Confidential
Multiple Dimensions of Social Analytics
BRAND
• Brand Health
• Campaign Measurement
• Reputation Management
COMPETITORS
• Competitive Insights
• Competitor Monitoring / Analysis
• Competitive Benchmarking
MARKET RESEARCH
• Product / Category Insights
• Content Generation
• Influencer Analysis
9
Standard
Recurring
Reports
12. #SMTLive
Our
Speakers
Ka:e
Kendall
is
the
Enterprise
Social
Monitoring
Manager
at
Walgreens
Co.,
responsible
for
hearing
the
Voice
of
the
Customer
and
telling
their
story
to
help
improve
the
customer
experience.
She
leads
the
company’s
social
media
listening
and
servicing
strategies
and
manages
social
analysis
for
all
elements
of
brand
health
and
ongoing
engagement
campaigns.
Previously,
she
managed
social
communi<es,
content
and
customers
at
GrubHub
and
McDonald’s.
Ka<e
received
a
Masters
Degree
in
New
Media
Studies
from
DePaul
University
and
has
been
featured
in
Groundswell
and
the
Tao
of
Twi0er
for
her
work
in
social
media
engagement.
She
was
also
proposed
to
by
her
now
husband
on
Twi3er
as
he
took
over
Buzzfeed
and
created
the
engagement
meme
#SayYesKa<e.
@ItsKa:eKendall
Kathleen
Fe?ers
has
been
a
digital
marketer
for
nearly
17
years
working
at
Fortune
500
companies
such
as
Hewle3-‐Packard,
Sun
Microsystems,
and
ThermoFisher
Scien<fic.
From
day
one,
she
has
been
on
the
ground
floor
launching
new
global
digital
marke<ng
efforts
for
these
brands.
Taking
her
previous
experience
as
the
Chief
Listening
Officer
at
HP,
Kathleen
has
been
charged
with
developing
the
first
social
listening
and
measurement
program
at
First
Republic
Bank.
In
this
role,
Kathleen
is
analyzing
and
establishing
the
brand’s
social
engagement
impact
with
key
audiences
and
developing
client
and
industry
insights
to
influence
strategic
data
driven
decisions
across
the
business.
@Nazamova
Jason
Kapler,
with
over
10+
years
of
marke<ng
experience
in
B2B
and
B2C,
is
a
leading
voice
in
Analy<cs,
B2B
Marke<ng,
Real-‐Time
Insights
and
Social
Media
Marke<ng.
He
is
a
regular
par<cipant
on
industry
panels
and
has
contributed
to
AdExchanger,
Bloomberg
BusinessWeek,
eMarketer,
Los
Angeles
Business
Journal,
Marke<ngProfs,
Mediapost,
PRSA,
Social
Media
Today
and
Social
Media
Week.
Follow
him
on
Twi3er,
@jasonkapler.
Paul
Gillin
is
a
writer,
speaker
and
online
media
consultant
who
specializes
in
social
media
and
content
marke<ng.
He
is
a
prolific
writer
who
has
published
five
books
and
more
than
300
ar<cles
since
2007.
His
books
include
The
New
Influencers
(2007),
Secrets
of
Social
Media
Marke<ng
(2008),
The
Joy
of
Geocaching
(2010)
and
Social
Marke<ng
to
the
Business
Customer
(2011)
and
A3ack
of
the
Customers
(2013).
He
also
wrote
the
monthly
New
Channels
column
in
BtoB
magazine
for
seven
years.
Paul
is
a
veteran
technology
journalist
with
more
than
25
years
of
editorial
leadership
experience.
His
website
is
gillin.com
and
he
blogs
at
paulgillin.com
and
Newspaper
Death
Watch.
@pgillin
14. #SMTLive
Upcoming
Webinar
July
9th
Is
a
Comprehensive
Social
Management
Plaiorm
Truly
Here?
Featured
Panelist:
Megan
Clement
of
The
Weather
Channel
