Apple.inc strategic management caser

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Apple. inc , Case analysis w.r.t Strategic Management

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  • Apple.inc strategic management caser

    1. 1. Innovation distinguishes between a leader and a follower.<br />Steve Jobs<br />
    2. 2. APPLE COMPUTER, Inc.<br />Saad Munir<br />Zamara Amjad<br />Ayesha Shaukat<br />
    3. 3. Something for you…<br />‘’Apple Glimpse’’<br />
    4. 4. Company Mission Statement<br />Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.<br />
    5. 5. Proposed Mission Statement<br />Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection, Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. A challenge for the company is to shift towards environment friendly production of differentiated goods. As differentiation will ensure that the current profitability of the company is sustained. Apple will also strive to provide added opportunities for growth and enrichment of company personnel.<br />
    6. 6. Proposed Vision Statement<br />Become the World Leader of innovation in the computer market<br />
    7. 7. Porter’s Five Force Model<br />Potential entry of new competitors<br /> Potential development of substitute products<br /> Bargaining Power of Suppliers<br /> Bargaining power of Customers<br /> Rivalry among existing firms<br />
    8. 8. APPLE inc. Value Chain<br />Enterprise Architecture and Portfolio Management<br />MARGIN<br />Support<br /> Activities<br />Finance<br />Sourcing, Staff and Vendors<br />Facilities and Operations<br />IT Enablement<br />Procurement<br />Hardware Engineering<br />Demand Relationship Management<br />Inbound Logistics<br />Solution Development<br />Production<br />Outbound Logistics<br />Marketing and Sales<br />Service Support<br />Primary Activities<br />
    9. 9. Internal Factor Evaluation<br />
    10. 10. Internal Factor Evaluation<br />Total Score 2.56<br />
    11. 11. External Factor Evaluation<br />
    12. 12. External Factor Evaluation<br />Total Score 2.21<br />
    13. 13. Porter’s Five Force Model<br />
    14. 14. Boston Consulting Matrix<br />World growth Rate = 14.1%<br />Market Share Dell = 15.3%<br />Market Share Apple= 5%<br /> <br />Relative Market Share = 5/15.3= 0.326<br />
    15. 15. Boston Consulting Matrix<br />
    16. 16. SWOT<br />
    17. 17. The External-Internal Matrix<br />
    18. 18. Grand Strategy<br />Rapid Market Growth<br />Quadrant 1<br />Quadrant 2<br />Strong <br />Competitive <br />Position<br />Weak<br />Competitive <br />Position<br />APPLE Inc.<br />Quadrant 3<br />Quadrant 4<br />Slow Market Growth<br />
    19. 19. SPACE Matrix<br />
    20. 20. QSPM<br />Opportunities<br />
    21. 21. QSPM<br />Threats<br />
    22. 22. QSPM<br />Market <br />Penetration<br />Product<br />Development<br />2.87<br />2.4<br />Opportunities<br />Threats +<br />
    23. 23. QSPM<br />Strengths<br />
    24. 24. QSPM<br />Weaknesses<br />
    25. 25. QSPM<br />Market <br />Penetration<br />Product<br />Development<br />4.9<br />Strengths +<br />5.68<br />Weaknesses<br />
    26. 26. NET SALES/ CASH from SALES<br />
    27. 27. ASSET TURNOVER<br />
    28. 28. Inventory Turnover<br />
    29. 29. Gross Profit Margin<br />
    30. 30. Operating Expense Ratio<br />
    31. 31. Net Profit Margin<br />

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