4. Company Mission Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.
5. Proposed Mission Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection, Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. A challenge for the company is to shift towards environment friendly production of differentiated goods. As differentiation will ensure that the current profitability of the company is sustained. Apple will also strive to provide added opportunities for growth and enrichment of company personnel.
7. Porter’s Five Force Model Potential entry of new competitors Potential development of substitute products Bargaining Power of Suppliers Bargaining power of Customers Rivalry among existing firms
8. APPLE inc. Value Chain Enterprise Architecture and Portfolio Management MARGIN Support Activities Finance Sourcing, Staff and Vendors Facilities and Operations IT Enablement Procurement Hardware Engineering Demand Relationship Management Inbound Logistics Solution Development Production Outbound Logistics Marketing and Sales Service Support Primary Activities
18. Grand Strategy Rapid Market Growth Quadrant 1 Quadrant 2 Strong Competitive Position Weak Competitive Position APPLE Inc. Quadrant 3 Quadrant 4 Slow Market Growth