12. Rickshaw’s are the quick and secure alternate of public transport Absence of 24 hour rickshaw facility Hassle of takinga rickshaw Unjustified & undefined rickshaw fares
14. Introducing a 24 hour rickshaw facility just a call away!!! Meter Rickshaw, HarJagah , HarWaqt!!!
15. Business Idea (Cont’d) Maintaining rickshaw centers with privately owned and contracted rickshaws. Service easily accessible 24 hours availability Fixed and justified fares charged per km/mile GPS route navigation Environmental friendly
17. Need Analysis for Rickshaw Customers Sample size= 100 Sampling Techniques- Convenience Sampling
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23. RICKSHAW DRIVERS’ INTERVIEW INSIGHTS Sample size= 20 Rickshaw Drivers Majority gave a positive response at Fixed salary Repair services Saving Fuel Cost Concerned about being tied in contract with the company.
24. ABOUTUS® Vision To provide quick, affordable and reliable conveyance ensuring quality services to customers. Objective The systematic management of new and contracted rickshaws facilitating customers round the clock at the ring of a bell ensuring safe and a comfortable journey.
30. Customer’s Perspective On time availability on a single call Pre – Booking Facility Hired pick and drop facility Fixed and cheaper fares Time Saving Quality communication with clients and easy understanding of routes
31. Rickshaw Driver’s Perspective Training to rickshaw drivers for increased efficiency Recognition with company Proper Parking Stands for rickshaws in order to avoid the hassle and extra cost in search of customer Increased Customer frequency Centrally controlled communication with all rickshaws
32. Rickshaw Driver’s Perspective [Cntd] Time management and relaxed working methodology Bonuses and commissions based on performance Flexible work timings Self investment availability Insurance for rickshaws for the contractual rickshaw owners. Maintenance and service facilities
36. Following conditions should be satisfied to make the contract viable Licensed and experienced Rickshaw Drivers Matric qualified drivers Well equipped with route knowledge of Lahore Possession of a cell phone and an active connection. Rickshaw on contract should have been recently purchased (i.e. not more than 12 months old) It should be on LPG consumption It should satisfy all quality and comfort standards Contractual Rickshaw Owners.
37. Mobile Mechanics The contract with Meter Rickshaw would ensure Mechanic availability at all times Meter rickshaw preferring the specific mechanics every time a problem is faced.
40. ABOVE THE LINE PROMOTION(ATL) 360 degree advertising campaign inclusive of Print advertisement Jang, Nawa-e-waqt, The News, Dawn, Nation TV Ad PTV, GEO, ARY, HUM, INDUS,Cable Operators Radio Ad FM 100, FM 91, FM 89, FM 101 Billboards/ Banners/ Stickers Near Bus Stands, Meter Rickshaw Centers and all noticeable areas.
41. BELOW THE LINE PROMOTION(BTL) Token money of contracted rickshaws waived off Free Installation of GPS device (global positioning system) Fan Vehicle mobile battery charger Complementary rickshaw wash 2-3 times a month Rickshaw maintenance free of charge in case of problem during service
