SOLAR PANELS AS A COST EFFICIENT ENERGY
SOURCE FOR PAKISTAN
Current Situation - Electricity crisis.
Use of UPS / Generators leads to high
Our aim is to reduce expenditures on
light and ensure savings on
Solar energy is freely available without
caring for utility expenses.
No import duty on solar chips –
reduction in expenses.
Pakistan is the 6th country in the world that receives most
sunlight (100,000 megawatts ) but not used efficiently.
Our aim is to provide the fastest way to overcome the
energy shortage through electrification based on solar
energy by offering products that would be cost effective in
the long run
Import Solar Chips of different capacities from China
Provide our target market with a complete Solar Panel
System comprising of a battery and a charger.
Main focus is the creative application of solar technology
and creating awareness
Offering of ‘customized’ packages of products according to
To properly initiate, market and provide best solar lighting
systems, while considering customer's cost cutting factor in this
economical era and keeping our solar panels affordable,
keeping customer requirement in focus
Project Objectives 1/2
Providing the customized service with a reason
Increase the growth rate of sales.
Provide the product/service quicker then the
Become successful in the specified area.
Increase the level of awareness in between
Maintain a staff of enthusiastic employees for
excellent service to customer.
Project Objectives 2/2
Increasing average monthly sales in first year to reach
To provide long lasting and durable products.
Increase customer awareness regarding the solar
energy alternative through effective promotional
Solar Panel Systems
Solar panel (Will be Imported by Green Co)
Battery (will be purchased from distributor)
Charger (will be purchased from distributor)
Solar Panel Systems
There are 3 types of solar panels available:
Green Co will import all chips depending on the
demand and the requirement, but the main emphasis
will be on Multi crystalline chips.
Energy stored in batteries of these solar panels can be
used to power lights for two to three days.
Solar Panel Systems
Lead acid batteries are required for storing energy
produced by solar panels
A device connected with the solar panel and the battery
and allows the flow of current from battery during night
Light Emission Diode (LED) are environment
friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar
charger, any home appliance powered by solar energy
Sale of Solar Panel System for household
Sale of Green Co’s products and custom
made commodities to the target market
Rent solar panel systems to advertising
agencies for lightening the bill boards.
Lighting services for event management.
The management would comprise 3 Managers, in
Marketing, Finance and Electric.
There is one Assistant marketing Manager, and one
There are three highly skilled electricians.
Initially Office will be in Lahore.
Marketing Finance Electric
Manager Manager Manager
Asst. Marketing Accountant
Users of Outdoor Products and Services
Corporate sector ( bill boards & hoardings)
Fast food chains
Street lights and Street signals (Long term planning)
Users of Indoor Products and Services
Hospitality service providers
Conduct seminars on corporate level to attract clients of
Information about company and products on Website
Above the Line
Advertisements on billboards and news paper
Free LED with every purchase of product
Giving discount on bulk buying of products
Our main suppliers would be Chinese
for solar chips
Major suppliers are:
Coursertech Co., Ltd
Delight Lighting Co., Ltd.
Danyang Hopesun World Business
Greenwood Solar China. Co Ltd.
Sapphire Renewable Solutions
Grace Solar (Private) Limited
Pak Solar Systems.
Currently the marketing strategies of the competitors are
not very effective and they are unable to create demand
for the product.
So our main focus would be on the proper marketing of
our products along with their usage and benefits
and small scale
32% Grace Solar
Jasqo private Pakistan Solar
Elecktro 5% Power Tech 9%
control Other Importers International Azchon Technical
industries and small scale Group Services
5% 6% 6% 7%
Farhan Market Researched by Jasqo Ltd.
Savings in electricity and generator bills
Overcoming the energy crises
Save replacement costs of electronic appliances
Durability of products
Savings cost because of no customs duties on importing
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)