8 9-11 radian6 webinar

Slides for 8-9-11 Radian6 Webinar at CRM Evolution
8/9/11
1

SMB Use/Plans for Social Media
1.) Which of the following best describes your company's use and/or planned use of social media to engage with your customers or prospects?
8/9/11
2
Medium Business
52%
{
Sample Size = 194

How Satisfied Are SMBs with the Results they Are Achieving from Social Media in these Areas?
8/9/11
3
Medium Business
Structured Users
Sample Size = 65
Ad Hoc Users
Sample Size = 38
21. How satisfied are you with the results you are achieving from your current use and investment in social media?

What are SMBs Top Challenges in Getting Value from Social Media?
22. What are your company's top 3 challenges in getting value from using social media? Please rank importance.
8/9/11
4
Medium Business
Sample Size: Medium Business: 145

Penetration of and Satisfaction with Social Media for Business Activities - Structured Users
Medium Business
Very
Satisfied
Get input for product
development
Bring voice of the
customer into the
company
Improve market awareness Of the company
Analyze data to improve
knowledge of market
Generate new
leads
Generate more
web site traffic
Improve internal
collaboration
Improve service/support
and customer retention
Connect with people
who aren't customers
Aid new employee
recruitment
Interest in activity
Neutral
High Level
Low Level
Sample Size = 65
20 & 21.) Which of the following ways are you are using/planning to use social media for your business?
© SMB Group and CRM Essentials
8/9/11
5

Do You Use Free/Paid Tools to Monitor and Manage Social Media?
8/9/11
6
18 & 19. Does your company use or plan to use any FREE (and PAID) tools or products to monitor and
manage social media?

Comparison of Ad Hoc and Strategic Users: Linking Sales, Marketing or Service Activities with Social Media
8/9/11
7
Sample Size = 145

8 9-11 radian6 webinar

by SMB Group on Aug 09, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 9

Statistics

8 9-11 radian6 webinar — Presentation Transcript