8 9-11 radian6 webinar

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Radian6, SMB Group and CRM Essentials team up to share findings from the 2011 SMB Social Business Study, live from CRM Evolution.Link to the recorded webinar, oriignally presented 8-9-11:
http://radian6.adobeconnect.com/p3lrsiohdcy/

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  • Adoption of social media is now mainstream. Medium businesses are more likely to use social media in a strategic way than small businesses.Among SMBs using Social media, they self-classify as ad hoc informal or structured/strategic. Greater % of structured/strategic in MB than SB. This is a key lens for segmentation, and one we use to look at many of the data points.Compared to other segmentation schemes, highlights some very significant differentiation.
  • MBs are generally more satisfied than SBsMedium structured users are more satisfied ~42% vs. 20% of ad hoc.
  • Not enough time is the top barrier for ad hoc users. Structured users are more apt to be challenged by measurement, analysis and integration issues.
  • The more structured/strategic the more integration is a priority.
  • 8 9-11 radian6 webinar

    1. 1. Slides for 8-9-11 Radian6 Webinar at CRM Evolution<br />8/9/11<br />1<br />
    2. 2. SMB Use/Plans for Social Media<br />1.) Which of the following best describes your company's use and/or planned use of social media  to engage with your customers or prospects?   <br />8/9/11<br />2<br />Medium Business<br />52%<br />{<br />Sample Size = 194<br />
    3. 3. How Satisfied Are SMBs with the Results they Are Achieving from Social Media in these Areas?<br />8/9/11<br />3<br />Medium Business<br />Structured Users<br />Sample Size = 65<br />Ad Hoc Users<br />Sample Size = 38<br />21. How satisfied are you with the results you are achieving from your current use and investment in social media? <br />
    4. 4. What are SMBs Top Challenges in Getting Value from Social Media?<br />22. What are your company's top 3 challenges in getting value from using social media? Please rank importance.<br />8/9/11<br />4<br />Medium Business<br />Sample Size: Medium Business: 145<br />
    5. 5. Penetration of and Satisfaction with Social Media for Business Activities - Structured Users <br />Medium Business<br />Very<br />Satisfied<br />Get input for product <br />development<br />Bring voice of the <br />customer into the <br />company<br />Improve market awareness Of the company<br />Analyze data to improve<br />knowledge of market<br />Generate new<br />leads<br />Generate more <br />web site traffic<br />Improve internal <br />collaboration<br />Improve service/support <br />and customer retention<br />Connect with people<br />who aren't customers<br />Aid new employee <br />recruitment<br />Interest in activity<br />Neutral<br />High Level<br />Low Level<br />Sample Size = 65<br />20 & 21.) Which of the following ways are you are using/planning to use social media for your business?  <br />© SMB Group and CRM Essentials<br />8/9/11<br />5<br />
    6. 6. Do You Use Free/Paid Tools to Monitor and Manage Social Media?<br />8/9/11<br />6<br />18 & 19. Does your company use or plan to use any FREE (and PAID) tools or products to monitor and <br />manage social media?<br />
    7. 7. Comparison of Ad Hoc and Strategic Users: Linking Sales, Marketing or Service Activities with Social Media<br />8/9/11<br />7<br />Sample Size = 145<br />

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