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Social Media Reaching Customers In The Twitterverse

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Social Media Reaching Customers in the Twitterverse, Blogospheres and Beyond...

Social Media Reaching Customers in the Twitterverse, Blogospheres and Beyond...

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Social Media   Reaching Customers In The Twitterverse Social Media Reaching Customers In The Twitterverse Presentation Transcript

  • Social Media Reaching Customers in the Twitterverse, Blogospheres and Beyond... Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud May 27, 2009
  • Seminar Overview
    • What is Social Media?
    • How Can it Help My Business?
    • Common Mistakes and How to Avoid Them
    • WIBA Example
    • Web Toolkit
    • How to Make the Most of Your Website
  • What is Social Media
    • In the past five years social media use has flourished
      • Facebook founded in 2004
      • Twitter founded in 2006
    • Anyone with Internet access can now ‘publish’ their thoughts, dreams, corporate image, family vacation updates and photos
    • People can connect to develop personal and business relationships
  • Social Media vs. Social Networking
    • Recent definitions of Social Media include
      • Self-published content
      • Changes where people get information
      • Online people connect with other people and businesses
        • Real time, anytime
      • Social Networking
        • Using Web 2.0 to connect with friends, family, customers…
  • Tell me who is in the twitterverse… or was that the blogosphere?
    • Your kids
    • Your neighbors
    • Your employees
    • Your friends
    • Your business competition
  • Key Players
    • Twitter
      • Have you sent your tweet today?
      • What is twitter:
        • Allows friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  
          • Micoblog "tweets"  of 140 or fewer characters.  
          • Messages are posted to a profile and or blog
          • Followers receive the tweet and they are searchable on Twitter
  • Key Players
    • Facebook
    • Asks, “What’s on your mind?”
      • As of April 2009 has more than 200 million users worldwide
      • Started as college networking site in 2004
      • Grown to include
        • Users of all ages
        • Causes
        • Businesses
  • Key Players
    • WordPress.com or Blogspot.com
      • You can start your own blog in less than 5 minutes
      • Receive direct comments from readers
    • MySpace.com
      • Similar to Facebook, but you don’t have to be a member to browse
    • LinkedIn.com
      • Business Networking
    • Zoominfo.com
      • Business Networking
  • How Can Social Media Help Business?
    • Establish direct dialogue with your consumers
    • Easily convey updates and key information
      • Meeting times and locations
      • Special Events
        • Details
        • Photos, videos…
    • By generating content about your business online, you will increase your SEO
      • Tiffany will explain shortly
  • Where to Start
    • Social Media Phase 1
      • Determine which types of social media are going to be most beneficial to your organization or company
        • Do you need a blog? Facebook page? Twitter account?
      • Set your organizations social media guidelines
        • Make sure employees know they are personally responsible for any comments they post
        • Spell out expectations clearly and EARLY
  • Where to Start
    • Make your game plan
      • Easy to check off
        • Have anyone responsible for the company’s online presence read and agree to social media guidelines
        • Make sure executive team is taking advantage of the social networking aspect of social media
          • LinkedIn.com, zoominfo.com, etc.
      • Do you want to set up
        • Business Facebook page
        • Wordpress blog
  • Where to Start
    • Set up plan for SEO
      • Search Engine Optimization
      • Tiffany will explain in a few slides how to make the most of your online efforts
  • Social Media Phase 2
    • Start writing and networking!
    • Get the word out
      • Email to employees
        • Include social media guidelines
      • Invitation to business contacts to follow, fan and read your blogs… and bookmark them
      • Press release to local and trade media with information on where to find you
        • Media can also learn about you
  • Social Media Phase 3
    • Develop and keep momentum…and a following
    • How?
      • Update your social media outlets on a regular basis
      • Become popular on social bookmarking sites by adding a ‘share this’ on your blog
        • Reddit.com
        • Digg.com
        • Delicious.com
  • How to Avoid Common Mistakes
    • Don’t stand still
      • Your company may already be developing an online identity – are you taking control?
      • Being there is the best way to monitor what is said
    • But, don’t leap without looking
      • Develop your guidelines and stick to them
      • Spend some time on each outlet and determine which are more important to your business
  • How to Avoid Common Mistakes
    • Don’t forget behind the scenes
      • Tiffany will review the best ways to capitalize on all the hard work you are doing
  • What is WIBA doing with Social Media?
    • With the help of SmartMedia Cloud, WIBA has just launched its own foray into Web 2.0
    • WIBA began with developing social media guidelines
    • Then
      • Staff is LinkedIn and zoominfoed!
      • Started a blog wichitabusiness.wordpress.com
      • Launching a Facebook page soon
  • Outbound Marketing Vs. Inbound Marketing
    • Outbound marketing is traditional marketing - newsletter, billboards, newspaper ads, radio ads
    • Inbound Marketing is nontraditional marketing - e-newsletters, Social media communication, SEO, Vodcasts, Podcasts, and  traditional blogging
    • Avoid being ignored
    • Become a part of your customers inner circle
  • Measuring your Success
    • There isn’t a tool for measuring the success of your ad campaign except for perhaps coupon codes
    • Website success can be measured using web tools and analytics
    • Social Media success can be measured by checking your social media popularity on sites like socialscan.com
  • Creating a successful online presence
    • A great website starts with great content
    • Your content should include more than a sales pitch
    • Offer your readers the option to comment on blogs and articles on your website
    • Develop a website toolkit to help you stay on track
  • Where do you want your website to take you
    • SEO plan of action
    • Keyword analysis
    • Meta data
    • Title optimization
    • Sitemaps
    • User contributions
  • Search Engine Plan of Action should include
    • Current statistics
    • Is your site sticky
    • What content is useful for your readers
    • How are you promoting your organization
    • How are you involved in the community
  • Keyword Analysis
    • Harnessing the right keywords can be a challenge
    • Google ignores all keywords
    • All other search engines put a great emphasis on keywords
    • Install Google analytics to review your top search terms
    • Use a professional to run a keyword analysis every three months
  • Meta Data
    • Two sentence description about the content on each of your pages
    • This should include your keywords
    • This sentence can be used in conjunction with your title
    • This information will help Google prioritize your search placement
  • Page Titles
    • Page titles give web surfers a quick description of your page
    • Web spiders index your website based on your page title
    • Page titles should be sentences
  • Site Maps
    • Developing a sitemap helps your users find content more easily and search engines quickly index your website
    • Submitting your sitemap to Google can get you indexed up to six months faster
    • Sitemaps generally are dynamic so when you make a major change or add a page the sitemap on your website automatically updates
  • User Contribution
    • Allow users to easily contact you through a contact form interface
    • Give users the availability to easily comment on your articles
    • Give users the availability to bookmark your website
    • Start connecting to your users with social media
  • Managing and measuring your social media
    • Employees can no longer be measured by attendance but now by their communication efforts with customers
    • Social media communication is coming from all directions
    • Not only are you managing your company’s social media but your should also be managing your employees social media to a point
  • Successful social media implementation
    • Develop a set of social media guidelines
    • Explain to your employees how their personal social media affects your company’s image
    • Check for your social media name availability
    • Set up coTweet so you can manage all of your company’s twitter communication
  • Content Automation
    • Blog
    • Tweet
    • Comments
    • webcam
    • Vodcasts
    • Podcasts
    • U Stream
    • BlogTalkradio
  • Discovering the different types of social media
    • Wordpress - blogging, communication
    • Facebook, twitter, mySpace - Profiles and communication
    • Stumbleupon, Delicious, Digg, Reddit - Bookmarking
    • Flikr, Photobucket Slideshare - Photo Sharing
    • Upcoming.org - Event Sharing
  • Fundraising
    • The real power of giving through social networks is with first level “Followers”.
    • These followers will give to a cause because they believe in it. Affiliate programs like FreeCause.org use affiliate programs to increase revenues for fundraisers.
    • Facebook Causes: This is a great way to get followers and donations
    • Update often
    • Provide meaning information
    • Give Props
  • Successful social media
    • Allow your content to be repurposed
    • Respond quickly and accurately
    • Designate members of your team to respond to certain topics in social media
    • Understand all of the social media outlets your are a part
  • Managing multiple social media profiles
    • Research your social media outlets
    • Select your social media forums carefully and realistically
    • Organize your social media connections
    • Syndicate your information
    • Keep it fresh and new
  • Avoid common social media mishaps
    • Social Media is not an end all be all
    • Your social media is not a one stop shop
    • Be real and genuine in your post
    • Proofread
    • Connect in meaningful relationships that help your business
    • Maintain the same personality across profiles
    • Understand people may say negative things about your organization but your social media presence is a way for you to combat that
  • The next big social media move
    • Google
      • Personal profiles
      • Android
      • The Google connection
      • YouTube             
    • MSN
      • Live messenger
      • Online profile searches
    • IE 8 and Web 3.0        
  • Tools of the trade
    • Tubemogul
    • Wordle
    • Mixx
    • Ireport
    • Bit.ly
    • Favotter
    • Add value to your blog       
  • What’s in it for your business
    • Social Media provides a vehicle for you to directly communicate with your customers
    • You can lower your marketing expense by twenty percent over two years using social media
    • Reduce your research and development costs by asking your consumers directly what they want
    • Interact, innovate, and accelerate your sales