Shotcicle LLC is a start-up developmental company established in 2012 in Somers Point, NJ. The company has begun doing business as a partnership but looks to expand in the coming months once its potential begins to be realized. The Shotcicle LLC invention is a revolutionary food and beverage delivery system that has multiple applications. The five applications that Shotcicle will focus on is 'alcoholic treat' combinations; 'kids and fun' combinations, 'health and energy' combinations; 'medicinal and relief' combinations

1. The Multi-Purpose Food and
Beverage Delivery System

2. What is Shotcicle?
 Innovative New Food and Beverage Delivery System
 Customer Creates Own Experience By Combining:
 Matter
 Flavors
 Supplements
 Medicines
 Food
 Beverages
 Shapes
 Five Applications-Alcoholic, Non-Alcoholic, Health, Medicinal, and
Adult Entertainment
 Campbell/Shotcicle Combo Products: Non-Alcoholic Food and
Beverage Combinations for Fun, Health, and Well-Being
 Products That Transcend Industries
 Campbell’s Example: Energy Shots with Healthy Beverages


3. How Does Shotcicle Work?
 Product: Synchronizing The ‘Shotcicle’
Components
 Detachable Hollow Handle
 The Wooden Disk
 The Paper Cone
 The Threaded Base
 The Pin
 Process: Cost Efficiency Makes ‘Shotcicle’
Effective Product

4.  Longitudinal cross-sectional
view of Frozen Pop Mold
 Female Mold Body
 Base w/ Wooden Disc
 Removable Male Insert Mold
Body
 Paper Cone w/perforated
strip
 Pin used in Manufacturing
How Does Shotcicle Work?

5. •Exploded View of the Mold
Perspective
•Female Mold Body
•Base w/ Wooden Disc
•Removable Male Insert Mold
Body
•Paper Cone w/perforated
strip
•Pin used in Manufacturing
How Does Shotcicle Work?

6. What will Shotcicle Cost to
Manufacture? Three Plastic Molds:
 Hollow Handle
 Drip Dispenser
 Initial Capital Expenditure:
 Aluminum Quad Cavity Mold- $52,0000
 Hardened Steel Molds- $80,0000
 Food Grade O-Ring-
 Cost between .02 and .025 cents per piece
 Waxed Paper Cone-
 Cost between .16 and .19 cents per piece

7. The Campbell’s and Shotcicle Combo
‘Embracing Change’: Products
Low Costs Produce High Opportunities Through At
Least 5 Different Applications
 The Shotcicle Non-Alcoholic Treat:
 Combinations of flavored ice, cake, cookies, etc.
with flavored beverages, syrups, liquid
supplements and vitamins, etc
 Molds and Handles-Variety of Shapes and Sizes
 Marketing Opportunities—Business partnerships-
Disney?
 Popular Characters /Collectibles

8. The Campbell’s and Shotcicle Combo
‘Embracing Change’: Products
 The Shotcicle Health Supplement Treat
 Health Supplements are Commonly Liquid and come in Small
Doses
 Combination System Doubles the Effectiveness
 Flavor Combinations Support Consumption Rate and Pleasure
 Shotcicle Delivery System and Component Combinations
Increase Product Purpose/Effectiveness Range
 Delivery System for Health Supplements Including:
 B12
 Simple Carbohydrates
 Electrolytes
 Protein
 L-Arginine
 And many more……………………

9. The Campbell’s and Shotcicle Combo
‘Embracing Change’: Goals
 Cost Structure- Inexpensive to manufacture
 Productivity-Shotcicle products are in high
growth industries
 Brand Building-Creating relationships with
Millennial generation
 Innovation: Shotcicle® Delivery System does not
exist. Chance to combine health beverages with
energy shots which also does not exist
 Diversification: Reaching places and areas never
attained before

10. The Campbell’s and Shotcicle Combo
‘Embracing Change’: Goals
 International Growth: Expanding existing reach
 Diversification: Products reaching different types of
stores and areas within stores never attained
 The “Experience Economy”—There is value beyond the
‘normal’ transaction
 Creating New Touch Points: New Relationships with
Customers and New Ways to Educate
 Product Expansion:
 New Product Platforms
 Combination Creations
 New Packaging and Displays: Another way to
differentiate from competition

11. How should Campbell/Shotcicle
Products be Packaged and Displayed?
 Campbell/Shotcicle products can be packaged as separate
components (Handle product matched with mold product)
 The focus can be on capitalizing on the customer
‘experience’ at point of sale
 Customer creates their own product which is an expression
of their very being
 Shotcicle can be displayed through a menu maximizing
possible combinations of flavors
 Shotcicle has the potential to be displayed in a variety of
settings depending upon its application
(Beverages/Popsicles/Cakes/Cookies/Novelties/Health/En
ergy)

12.  Campbell products in over 160 countries:
 Expansion is real with Shotcicle/Campbell products due to the
diverse seasonal nature of each
 Both Campbell and Shotcicle want to ride the ‘trend’
waves
 Health and Energy
 Focusing on the New Cultural Phenomenon:
 The Millennial Generation
 The Boat House Farms Acquisition could be vehicle
for Shotcicle products
The Campbell’s and Shotcicle Combo:
Combining Strengths and Opportunities

13.  Packaging and Displays
 Marketing opportunities: Different shapes, sizes, detachable
handle, and new touch points
 Changing Cultural Landscape:
 Shotcicle will help build new brand.
 Capitalizing on Other Trends Geared Towards Shotcicle
 The Energy Drink Industry: Striking Early-New Technology in
Brand New High Growth Industry
 Taking V8 Fusion to New Level
 Combined with Energy Shot—Creating New Product Line
The Campbell’s and Shotcicle Combo:
Combining Strengths and Opportunities

14. The Campbell’s and Shotcicle Combo:
Combining To Minimize Weaknesses and Threats
 Investments and Innovation are Expensive.
 Shotcicle is simplistic and its cost reflects that
fact
 But Shotcicle is also complex in terms of its
potential
 Campbell’s R&D costs were over 125 million in 2012
 Shotcicle products have potential for low costs
and high revenues
 New Jersey partnership could reap benefits in way
of manufacturing grants

15. The Campbell’s and Shotcicle Combo:
Combining To Minimize Weaknesses and Threats
 Wall Mart accounts for 17% of Campbell’s Sales
 Shotcicle products will create diversification
minimizing risk of being too reliant on one retailer
 Campbell US Beverage Sector’s revenue was $700
million range last few years with very little growth
 Shotcicle products will signify growth due to taking
advantage of the high growth area of US Beverage
Sector.
 Campbell’s US Beverage revenue ranks 4th out of 5
product categories. Perceptions can only change
when those numbers change.

16. The Campbell’s and Shotcicle Combo:
Combining To Minimize Weaknesses and Threats
 Energy Drinks and Shots is 12.5 billion dollar
industry
 Biggest competition is the thirst quencher
beverages
 Shotcicle combines the competition creating no
competition
 Competition in US Beverage Sector is extremely
tough.
 Creating new technologies is the only way to stay
ahead
 Shotcicle is an innovative technology that will
create separation from competitors

17. Shotcicle Summary
 Exclusive rights for Shotcicle patented products that
people both need and want
 Shotcicle products that fall under five applications
with several purposes for diverse markets
 Shotcicle will take advantage of several obvious and
transparent trends in multiple areas of business
 Low cost manufacturing coupled with high sale prices
equals profits
 Partnerships with companies like Campbell’s will set
the tone and help us realize the potential of every
application that Shotcicle can offer.

18. The New Multi-Purpose
Revolutionary Innovative Food
and Beverage Delivery System