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New coke failure-checked


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Slides were made according to given case "New Coke Brand Failure".

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New coke failure-checked

  2. 2. New Coke: A Classic Brand Failure
  3. 3. Content New Coke Coca Cola Market Position. Challenges and outcomes for Coke Coke-Pepsi Competition- A change FIALURE OF NEW COKE
  4. 4.  New Coke In 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke.
  5. 5.  COCA COLA MARKET POSITION • Relationship Between Coke & Pepsi • Repositioned Of Brands
  6. 6. Challenges and outcomes for COKE • Preference Of People regarding Coke & Pepsi taste • Pepsi Generation • Status
  7. 7. COKE-PEPSI COMPETITION • Distribution of Coke in Market • Diet Coke • In Shalves Of Shops • Ads Pepsi Commercial
  8. 8. Failure Of New Coke • Atlanta-based company conducted 200,000 tastes of test • Boycott of Coke Product • Production Of Classic Coke • Coke Market Share
  9. 9. Back to Original Product • Coca-cola Campaigns • ``The Real Thing`` • Home Of Coca-Cola • Strap line ``Coke is it!`` • Status
  10. 10.  Questions & their Answers  Why coke decided to create new coke flavour? Blind tastes test
  11. 11.  What was the mistake in their research that give them wrong direction? Flaw in Marketing Research
  12. 12. Why New Coke failed bitterly? The Real Thing
  13. 13. What lessons Coca-Cola Learnt From New Coke? • Concentrate On The Brand Perception • Don’t Clone Your Rival • Feel The Love • Don’t Be Scared To U-Turn • Do The Right Market Research