publishflow real time audience analytics overview.

1. Real
Time
Audience
Analy/cs
for
Media
Publishers

2. What
is
publishflow™
publishflow™
is
a
web
service
that
provides
real
'me
audience
metrics
and
content
performance
data
to
online
media
publishers.
publishflow™–
Real
'me
audience
analy'cs

3. Who
uses
publishflow™
publishflow™
is
used
by
news
agencies,
newspapers,
broadcasters,
magazines,
content
aggregators,
content
portals
and
blog
networks.
publishflow™–
Real
'me
audience
analy'cs

4. Why
use
publishflow™
publishflow™
allows
senior
media
execu'ves,
managing
editors,
web
editors,
web
producers,
reporters
and
bloggers
to
quan'fy
the
audience
success
and
ROI
for
each
unique
piece
of
content
they
publish
online.
publishflow™–
Real
'me
audience
analy'cs

5. How
is
publishflow™
unique
publishflow™
is
the
first
audience
analy'cs
service
to
combine
real
'me
audience
metrics
and
content
ROI
data
for
online
media
publishers.
It
is
now
possible
for
online
media
publishers
to
make
business
and
editorial
decisions
using
a
combina'on
of
real
'me
audience
feedback
and
ROI
metrics.
publishflow™–
Real
'me
audience
analy'cs

6. Is
publishflow™
easy
to
try
publishflow™
is
ac'vated
in
under
three
minutes
on
any
online
media
website.
A
publishflow™
tag
is
inserted
in
the
HTML
code
of
a
website
and
the
service
begins
tracking
real
'me
audience
interac'on
with
each
unique
piece
of
content.
Personalized
web
dashboards,
email
reports
and
mobile
alerts
are
used
to
view
real
'me
audience
data,
charts
and
trending
informa'on.
publishflow™–
Real
'me
audience
analy'cs

7. Some
publishflow™
dashboards
Let’s
take
a
look
at
some
examples
of
publishflow™
real
'me
audience
analy'cs
dashboards
in
ac'on.
publishflow™–
Real
'me
audience
analy'cs

8. Real
/me
audience
ac/vity
Real
Time
Audience
Ac'vity
Dashboard
Real
Time
Revenue
Tracking
for
all
audience
visits
Quick
Glance
Performance
Metrics
What
the
audience
is
viewing
right
now
publishflow™–
Real
'me
audience
analy'cs

9. Real
/me
readership
ac/vity
Real
Time
Readership
Ac'vity
Dashboard
Real
Time
Revenue
Tracking
for
most
popular
ar'cles
Quick
Glance
Performance
Metrics
Real
'me
view
of
most
popular
ar'cles
publishflow™–
Real
'me
audience
analy'cs

10. Author
ac/vity
Author
Ac'vity
Dashboard
–
Track
Author
Output
Track
the
most
popular
authors
over
'me
Breakdown
of
the
audience
views
generated
by
each
author
Quick
Glance
Performance
Metrics
publishflow™–
Real
'me
audience
analy'cs

11. Author
performance
Real
'me
views,
engagement
and
%
of
visits
for
each
author
Iden'fy
the
most
successful
pieces
of
content
created
by
each
author
Real
'me
ranking
and
insight
into
the
most
popular
authors
as
determined
by
your
audience
Uncover
content
choices
that
are
not
performing
well
by
visits
or
engagement
with
your
audience
publishflow™–
Real
'me
audience
analy'cs

12. Real
/me
ar/cle
ac/vity
Quick
glance
performance
summary
for
each
ar'cle
Iden'fy
audience
down
trends
for
each
ar'cle
Iden'fy
audience
breakout
trends
for
each
ar'cle
Each
ar'cle
is
treated
like
a
stock.
Quick
glance
the
performance
of
each
ar'cle
over
various
'me
frames
publishflow™–
Real
'me
audience
analy'cs

13. Real
/me
surging
stories
Real
'me
detec'on
of
surging
stories
directs
web
editors
to
growing
audience
interest
In
under
a
minute,
you
can
determine
which
categories
and
exact
stories
are
surging
in
audience
interest
Quick
glance
indicator
of
the
consecu've
hours
of
visitor
growth
around
par'cular
surging
stories
Quick
glance
indicator
of
the
size
of
visitor
growth
around
par'cular
surging
stories
publishflow™–
Real
'me
audience
analy'cs

14. Real
/me
fading
stories
Real
'me
detec'on
of
fading
stories
directs
web
editors
to
fading
audience
interest
In
under
a
minute,
you
can
determine
which
categories
and
exact
stories
are
fading
in
audience
interest
Quick
glance
indicator
of
the
consecu've
hours
of
declining
visitor
interest
around
par'cular
fading
stories
Quick
glance
indicator
of
the
size
of
declining
visitor
interest
around
par'cular
fading
stories
publishflow™–
Real
'me
audience
analy'cs

15. Category
ac/vity
Category
Ac'vity
Dashboard
–
Track
Category
Success
Track
the
most
popular
categories
over
'me
Breakdown
of
the
audience
views
generated
by
each
category
Quick
Glance
Performance
Metrics
publishflow™–
Real
'me
audience
analy'cs

16. Category
performance
Real
'me
views,
engagement
and
%
of
visits
for
each
category
Iden'fy
the
most
successful
pieces
of
content
in
each
category
Real
'me
ranking
and
insight
into
the
most
popular
categories
as
determined
by
your
audience
Uncover
content
choices
in
each
category
that
are
not
performing
well
by
visits
or
engagement
with
your
audience
publishflow™–
Real
'me
audience
analy'cs

17. publishflow™
has
much
more
This
has
been
a
sample
of
a
few
select
publishflow™
real
'me
audience
analy'cs
dashboards
used
by
online
media
publishers.
In
addi'on
to
what
you
have
seen
thus
far,
publishflow™
delivers
much
more
audience
and
ROI
insight
by
content
type,
referrer,
con'nent,
country,
plaVorm
and
device
type.
Once
the
publishflow™
tag
is
inserted,
the
underlying
real
'me
audience
and
ROI
data
can
be
displayed,
queried
or
delivered
in
any
way
imaginable.
publishflow™–
Real
'me
audience
analy'cs

18. More
informa/on
If
you
would
like
to
meet
up
to
discuss
our
real
'me
audience
analy'cs
services
for
media
publishers
please
contact
our
CEO
Tom
St.John
directly.
Web:
www.publishflow.com
Phone:
1.866.390.5446
ext.
707
Email:
tom@kontexto.com
Twider:
twider.com/kontexto
Linkedin:
uk.linkedin.com/in/tommyjo
Blog:
kontexto.com/blog
Kontexto
–
UKTI