1. sound affects!

2. Physiological

3. Psychological

4. Cognitive

5. open plan offices
productivity
66% Banbury & Berry (1998)

6. Behavioural

7. “The decision process
in brand adoption,
engagement and
loyalty is 70%
emotional.”
Robert Passikoff

8. rational
The ladder of
intimacy
nonconscious™
conscious
emotional

9. mobile sound

10. audio advertising

11. Broadcast Conversation
Mass Personal
Media Contexts
Sell Add value
Promise Experience
Control Crowd
Rational Emotional

12. Intrusion Permission
Resistance Engagement

13. caveat vendor!

14. Brand Gender
Voice Age
Register and pitch
Intonation
Timbre
Pace
Emotional tone
Accent
Vocabulary
Text

15. Branded Audio
Text

16. Telephone sound
Text

17. 1 make it 2 make it
optional appropriate
Four Golden Rules
for audio advertising
3 make it 4 test and
valuable test again

18. voice interface

19. natural
efficient
realtime
interactive
fast
rich
nuanced

20. generic voices
the ringtone syndrome

21. connection

22. connected?

23. 25%
60% listening
Barker et al, 1980 Nichols & Lewis, 1954

24. making meaning from sound

25. “Most people never listen.”
Ernest Hemingway

27. yang
yin

28. tell
listen

31. NIHL

32. schizophonia

35. we are losing
our listening

36. the doorway to understanding

37. listen to live

38. leaders
R
teachers
A
spouses
S
A parents
friends

39. Receive leaders
Appreciate teachers
Summarise spouses
Ask parents
friends

40. You can champion...
value advertising
brand voices
voice training
healthy hearing
conscious listening

41. sound business

42. sound living

43. Thank you
T +44 845 500 2511
W www.thesoundagency.com
E julian.treasure@thesoundagency.com