Presentation on Harley Davidson explaining the brand identity prism briefing the physical product, personality, relationship, culture, reflection, self image. also mentioning the Indian queen's of harley, fans following and explaining the current strategies in India and the recommendations for the harley davison

1. HARLEY DAVIDSON INDIA
SHANU AGGARWAL

2. BRAND IDENTITY PRISM
PHYSICAL
PRODUCT
• Inventive design
• Load and powerful engine
• Custom cruiser
PERSONALITY
RELATIONSHIP CULTURE
REFLECTION SELF IMAGE
• HOG
• Harley is not for
everyone.
• For love of the open
road
• Individuality
• Freedom
• Passion
• Style
• Joy of individualism
• Commitment to adventure
• Reward of fulfilment
• World around you
• Feel more alive

3. Sheeja Mathews
HR Professional
Brand Ambassador
for HD as a woman
rider
Veena Paliwal, Entrepreneur
“Lady of Harley” & “HOG Rani”
Died in road accident during HD
sponsor nationwide tour
INDIAN
QUEEN’S
OF
HARLEY

4. EXPERIENCE
OF A INDIAN
RIDER

5. FANS FOLLOWING

6. CURRENT STRATEGIES IN INDIA
• For expansion in India, Harley-Davidson
unveiled its first mobile dealership,
named Legend on Tour (Bus coach as
moving showroom) at India Bike Week
(IBW) in Goa.
• Events for Harley owners
• Large dealership
• Targeting customers widely

7. CONTIUNED……
• Harley-Davidson is organising the biggest ever
H.O.G. Rally in India.
• Launch of latest bikes in India.
• Started manufacturing and assembling in India.
• Consider them as dominant player in India.

8. Recommendations
• Develop a new variant in the Street family (common family).
• Develop bikes as per the Indian terrain.
• Can open a café in metros same as in Las Vegas to experience
the brand.
• Should launch mobile app for all the existing HOG to connect
each other.

9. THANK
YOU