1. By: Diego
Fiallos

2. General Aspects
Type of service
or product:
Shoes
Brand
Adidas
Advertising
media:
TV

3. Creative Briefing
•All AgesTarget audience:
•To sell shoesDesired positioning:
•New shoes collectionKey promise or benefit:
•FunctionalCommunication tone:

4. Web Platform

5. Video

6. Message Analysis
What does it
say?
• It talks about
new shoes
collection
How is it said?
• Players using
it
When is it
said?
• Its said
before world
cup
Where is it
said?
• In London ,
los Angeles
and
Argentina.

7. Concept and Slogan
What is the concept chosen to
differentiate the product : New collection
of shoes , will improve our game.
What is the slogan? Adidas is all in

8. Personal Opinion
Fun Colorful Interesting