Geraldine Davis, Brand and Communic

1. Geraldine Davys Group Manager, Brand and Marketing Communications

2. About Sensis. Through the iconic White Pages® and Yellow Pages® directories, Sensis has been part of Australian communities for 130 years.

3. What does sustainability mean to Sensis? We believe how we do business is as important as what we do.

4. A proud history of sustainable practices. 1991 2010

5. Why is sustainability integral to our business? We’re committed to playing our part in combating climate change. And, we believe it makes good business sense and delivers long term value.

6. Print Directories For printed directories, the majority of the impacts (79%) relate to the creation of the printed directories, with 78% of those impacts relating to material and energy associated with paper and cardboard. Online Directories For online directories, the majority of impacts (50%) relate to Sensis employee impacts, 50% of those relating to office energy use and further 20% to air travel.

12. You will be challenged. There will always be people who say: you could be more – it’s not good enough.

13. What we’ve learnt. You cannot just jump on the ‘green’ bandwagon.

14. Continuing the journey. We are still learning.