Four types of digital ad spend updated august 2020
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from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
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Four types of digital ad spend updated august 2020
- 1. August 2020 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Leads (CPL) Sales (CPA) Lead Gen $3.4B Other $6.7B • classifieds • sponsorship • rich media • audio CPM/CPC are top targets for fraud Impressions (CPM/CPV) Clicks (CPC) Video 17% 92% digital ad spend ($125B – U.S. FY 2019) Source: IAB FY 2019 Report mobile search 21% desktop search 23% desktop display 11% mobile display 20% 8%