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Digital ad spend and ad fraud

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Updating with numbers from 2019 and full year 2018. There are far more sites and apps that no one has ever heard of or seen other humans use.

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Digital ad spend and ad fraud

  1. 1. September 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou U.S. Digital Ad Spend Distribution $49 Search Display/Video $50 $36$42 $10 Google Search FB+Google Display$30 (outside Google/Facebook) $108 Billion Digital SpendSource: IAB FY2018 Report Source: Verisign, Q4 2016 1.7B domains est. 1 million est. 170 million 5M apps Source: Statista, August 2019 est. 1,000 est. 2.6 million Android apps est. 2.2 million iOS apps 1% of impressions 99% of impressions $10B $20B Good Publishers “sites/apps with ads” June 2019 https://www.netcraft.com/active-sites/ August 2019 https://www.businessofapps.com/data/app-statistics/ “used by humans”
  2. 2. September 2019 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Divergence of ad spend from human usage

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