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Disconnect Between Consumers and Advertisers illustrated

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Marketers are increasing spending in digital video ads when consumers said ads on TV are most relevant and ads on streaming video are least relevant.

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Disconnect Between Consumers and Advertisers illustrated

  1. 1. May 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Marketers are increasing spending in digital video ads and streaming video ads while consumers say ads on TV are most relevant and ads on streaming video are least relevant. All 3 Studies Corroborate Marketers are increasing spending in the wrong channels/media “Agency spend [on digital/mobile video] has increased sharply YOY” “Spend optimism” highest on digital video

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