Soft Paws needs more fosters and a cleaner, mobile-ready, and easily navigable website.

1. THE PROBLEM:
Soft Paws needs more fosters and a cleaner, mobile-ready, and
easily navigable website.
THE SOLUTION:
Refine and focus navigation and page content, create a
responsive site, and format the content to focus on fosters.
UX/UI Researchers:
Daniel Markham, Gabor Rill, Maddy Hayley, Vincci Wu
TOOLS: Figma, Miro, Trello, Wix, Google Workplace
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Soft Paws Rescue Non-
Profit Organization

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Non profit rescues without a shelter to house their animals are highly dependent on
their network of foster homes to save animals.
We have observed that most people are not sure what fostering a rescue pet really
means and the benefits of fostering.
Problem Statement

3. “ How might we help Soft Paw Rescue enhance
website functionality and make fostering more
appealing, so they can maintain a continuous and
stable number of foster homes in order to effectively
carry out their mission of saving more dog's lives.”
3
How might we…..

4. Original Website
4

5. Navigation
5
Accessible Colors

6. Competitor Analysis
6

7. Google Survey
7
The majority of people visiting Soft Paw Rescue’s website are looking
for adoption. Our team saw a potential in the overwhelming number of
applicants waiting to adopt. We wanted to find out how much people
are aware of the difference between fostering and adoption. And if
they learned about the pros and cons, would they be more likely to
consider fostering an animal?

8. Stakeholder Interview
User Research
8
We completed 4 types of research
● Currently site is not
responsive
● Need more foster
home
● Need online
application form to
simplify the
application process
● Application access
needs to be easy to
find
User Interview &
Usability Test
● Too much
information
● Users think that site’s
primary purpose is
adoption
● Site doesn’t look
trustworthy
● Multiple font type
and size on a page
● Visually cluttered
Google Survey
● Most people know very little or nothing
at all about the difference between
adoption and fostering.
● People are more likely to consider
fostering a dog once learning about the
pros and cons.

9. Affinity Diagram
9
We identified multiple user pain points and needs throughout the user interviews.

10. User Persona
10
We decided that a our target user to be someone who looking to be fostering a dog.

11. Storyboard
11
A story about the journey of Savannah successfully foster a dog.

12. Potential Solution
12
Reduce the
amount of
text on
pages
01
Have clear
points of
navigation
02
Put more
spotlight on
becoming
a foster
homes
03
Educate
adopters
on fostering
04
online
application
form
05

13. Wireframe Sketching
13
Desktop version
Mobile version

14. Style Guide
14

15. Final Iteration of Logo
Iteration on Logo
15
Team was contemplating on
redesigning the logo entirely.
After discussion regarding:
● scope of project
● stakeholder’s
investment in current
logo
…we settled for changing the
layout of the elements only
and repositioning it on the
page.
Original
Iteration#1 Iteration#2

16. Iterate on Donation Page
16
Highlight primary needs and minimize usage of text
Iteration#1 Iteration#2 Final Iteration of Donation Page

17. More Iteration on homepage
17
Stakeholder requested foster application and adoption application links to be
front and top of the homepage
Iteration#1 Iteration#2
Iteration#3 Iteration#4
Final Iteration of Homepage

18. Quote from our team:
“We never delete, only iterate!”
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19. Iteration on Hamburger Menu
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Iteration#1 Iteration#2
Final
Iteration#4
Iteration#5
Iteration#3
Final Iteration

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Final Prototype
Focused

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Final Prototype
Functional

22. Clear
22
Final Prototype

23. Organized
23
Final Prototype

24. Prototype Demo
24

25. Feedback from Stakeholder
25
The focus is on
fostering
It is “much more clean”
(more user friendly and
has easier and clearer
navigation).
Overall more
professional and
aesthetically
pleasing
Victoria’s Top 3 Favorite Updates
2.
1. 3.

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Future Plans
● Create working website on Wix platform.
● Further integrate application processes into
website (away from downloadable paper
forms).
● More user testing!
● Content audit: the site has been simplified
and is the better for it but there may be some
info on the old site that should not be left
behind. A content audit can identify what
should be carried over

27. Our Final Thoughts
27
“Smooth sail.” - Gabor
“Everyone was able shine as each of us
help each other to shine at the same time.
This is what people call [TEAMWORK!!!]”-
Vincci
“I always knew the definition of
“collaboration” but now I have a much
deeper connotation of “collaboration”.
Thank you team!” - Maddy
Such a fun group! Great collaboration and
team spirit.

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