Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building a Site for Sore Eyes! 
seven points to analyzing your website 
Andy Swindler! 
President, Astek 
@aswindler 
John...
Why You Should Care! 
! You are managing a website - or people who do 
! Your website is not delivering you business 
! Yo...
Why You Should REALLY Care! 
! The website is the primary driver of traffic to your business 
! The website is a point of ...
Design! 
! Does it present an immediate impact with personality or style? 
! Is it easy to read? 
! Is the design complime...
Functionality ! 
! Does the website work? 
! Are the functions intuitive and value-added? 
! Are all the links and buttons...
User Experience ! 
Is the site intuitive? 
! Is the navigation well-placed and obvious to use? 
! Is there duplicate actio...
Content and Goals! 
! Does the content match the user intent or purpose 
! Does the content match/promote the Important Ac...
SEO! 
! Is the content, page title, URL and page headlines keyword-rich 
! Is there sufficient keyword-rich text on the im...
Mobile! 
! Is there a mobile or responsive version of the site? 
! Is the mobile version simple to use? 
! Does it have pr...
Digital Community! 
! Is there an opportunity to engage with other users? 
! Blog 
! Social media links 
! On-site communi...
Thank You!
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Arany kezek(14)+ani (nx power lite)
Next
Download to read offline and view in fullscreen.

1

Share

Download to read offline

Website Design: 7 Key Factors to Consider

Download to read offline

It's tough to design a website that meets your business needs. Astek, a web design and digital marketing agency, shares the 7 key factors to consider when you design a website.

If you have any questions on the presentation, feel free to contact us at http://astekweb.com/contact.

Related Books

Free with a 30 day trial from Scribd

See all

Website Design: 7 Key Factors to Consider

  1. 1. Building a Site for Sore Eyes! seven points to analyzing your website Andy Swindler! President, Astek @aswindler John Armstrong! Account Director, Astek @johnequatro 09.02.14
  2. 2. Why You Should Care! ! You are managing a website - or people who do ! Your website is not delivering you business ! You’re not sure if your website is delivering business ! You may be, or will be embarking on a new website ! You need to pretend you’re not here just to drink
  3. 3. Why You Should REALLY Care! ! The website is the primary driver of traffic to your business ! The website is a point of purchase for anything ! The website is a required destination in your customer journey ! A primary marketing goal is to have a powerful, unique brand ! You are trying to build an online community ! You just told the boss “Sure, I can make our website better by the end of the year” but don’t even know how to log into it.
  4. 4. Design! ! Does it present an immediate impact with personality or style? ! Is it easy to read? ! Is the design complimentary to the content architecture? ! Does it direct attention to the correct content and links? ! Are images and rich-media high quality and value-added? ! Is there an obvious and unique brand?
  5. 5. Functionality ! ! Does the website work? ! Are the functions intuitive and value-added? ! Are all the links and buttons working well? ! Do pages have any errors, broken images or layout issues? ! Are images and rich-media high quality and value-added? ! Does animation or embedded rich-media work? ! Are all of the above functional across common browsers?
  6. 6. User Experience ! Is the site intuitive? ! Is the navigation well-placed and obvious to use? ! Is there duplicate actions? ! Is there an “Important Action” that has priority? ! Is there a “focal point” for each page? ! Is content segmented well enough to make choices obvious? ! Is there the right amount of content (not too little or too much) ! Are the submissions forms short and sweet? ! Is the important info the easiest to find? (Contact, Sales pages, etc) ! Is some content more than two clicks away?
  7. 7. Content and Goals! ! Does the content match the user intent or purpose ! Does the content match/promote the Important Action? ! Is page content designed for the correct audience? ! There is mispelings and grammatical errors also? ! Is the content value-added (stock photography, irrelevant text) ! Is it simple to read and/or scannable? ! Is there jargon?
  8. 8. SEO! ! Is the content, page title, URL and page headlines keyword-rich ! Is there sufficient keyword-rich text on the important pages? ! Are pages buried more than three clicks into the site? ! Is there a blog? ! Are PDFs text-based and readable by Google? ! Is there opportunity for social sharing or promotion?
  9. 9. Mobile! ! Is there a mobile or responsive version of the site? ! Is the mobile version simple to use? ! Does it have prioritized content? ! Does it have the contact info readily available? ! Is there a lot of hover functionality? ! Does the site load quickly ! Are you trying to do too much on the mobile site? ! Are the buttons and menus big enough to use?
  10. 10. Digital Community! ! Is there an opportunity to engage with other users? ! Blog ! Social media links ! On-site community ! Is it easy to use? ! How big is the community? ! Is there an Important Action designed for the community? ! Is there social proof?
  11. 11. Thank You!
  • neustrom

    Nov. 19, 2014

It's tough to design a website that meets your business needs. Astek, a web design and digital marketing agency, shares the 7 key factors to consider when you design a website. If you have any questions on the presentation, feel free to contact us at http://astekweb.com/contact.

Views

Total views

847

On Slideshare

0

From embeds

0

Number of embeds

187

Actions

Downloads

69

Shares

0

Comments

0

Likes

1

×