This document provides an executive summary of a mobile app called tagSurf that allows users to browse social media content organized by hashtags. The summary describes how users can enter a hashtag to view related posts, swipe through results to rank them, and share discoveries. It notes the app launched in private beta in May 2014 and public beta in July 2014, with sessions averaging over 9 minutes and strong user growth. Partnerships have been formed to integrate additional content sources. The founders aim to raise $500k in seed funding with a targeted close of February 2015.

1. Executive Summary 2015
Surf the web by #hashtags

2. • Surf popular content from public
social networks organized by
#hashtags
• Swipe through results to rank and
improve your feed
• Share your best discoveries
Summary
2

3.
You have a 5 minute break…
How do you find on-demand content?
Problem
3

4.
4

5. Does this look
funny to you??
5

6. Let’s refresh the page
6

7. The same
content!
#seenit #oldnews
#beentheredonethat
7

8. What about social media?
8

9. Really?
That’s #funny??
9

10. Don’t have time
to open a million
links!
10

11. Same posts as
earlier today!
Half should be
downvoted to
oblivion
11

12.
Our break is over…
0 funny things found
12

13.
Solution :
• Aggregate content from public sources
• Curate using #hashtags as categories
• Let the crowd vote on relevance and
quality with a simple gesture
13

14. Enter a #hashtag to search for
related social media stories
Swipe through the results
Swipe right if you like it, left if you don’t
User Flow
14

15.
Relevant content
floats based on
swipes in each feed
15

16.
Repeats automatically
filtered out of every
feed
Always surf new things!
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17. Surfing
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App Features

18. Surfing
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App Features

19. • Private Beta Launch May 2014
– 9 mins/session
Tinder -> Avg 8.2 mins/session
• Public Beta Launch July 2014
– Longest sessions >> 1 hr
– 25.5K sessions
– 13.7K unique users
– 387K swipes
data range 7/11/14 to 12/31/14
Traction
19

20. 20
Tinder = 13 Swipes/Session Avg
Swipes Per Session

21. 21
Integrated with deep link
search engine URX
New content from these
publishers now accessible
through tagSurf feeds
Partnership announced Dec 2014
(link)

22. Scalable, web-based stack
Front-end: Custom Built JS Framework
Back-end: Ruby on Rails
tagSurf Technology
26

23. Available Now
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beta.tagsurf.co

24. 28
About The Founders
Paul Lacey
Chief Executive Officer
Frank Montevecchi
Chief Business Officer
Numerous leadership roles in student,
business, and non-profit organizations
Co-founded Civil Action Network
Wiki-government Platform For Lawmaking
Previous experience: EE Engineering,
Product Marketing, Project Management
11 years at Wells Fargo & Co. in
Corporate Finance and Banking
Focus on emerging technologies,
adtech and consumer products
Previous experience: Underwriting,
Leverage Finance, & High Growth Lending

25. Raising $500K seed
Targeted close: Feb 2015
Contact: Paul@tagSurf.co
Fundraising
30