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Native advertising masterclass
1.
For a masterclass in native advertising, looking
offline
2.
Sponsored readable booklets
3.
Pullouts, interestingly done with illustrations
4.
Stars up front, integrated with brands
5.
Product placement at its best
6.
Interestingness matters. Sponsored by Capco.
7.
Lists and listings, done well,
work
8.
Mixing native edit with
native ads
9.
Everything's co- branded, brand alignment
is important
10.
Bring in the stars,
the personalities
11.
Economic development brands, always game for
close alignment with media
12.
City/nation branding with city surveys/lists, perfect for integration
13.
Again, the co- branding
that catches the eye
14.
Bite-sized chunks, readable and scannable
15.
Bite-sized chunks, readable and scannable
16.
Bite-sized chunks, readable and scannable
17.
Cities & arts,
go together v well, this one for Madrid
18.
Integrating Monocle brand into store
ads
19.
Grid-based layout & imagery works, goes
with Monocle brand
Download now