Co-presented at What's Next DC? with Chief Digital Officer at AARP, this presentation speaks to the work Siteworx did for AARP to drive engagement and enhance their overall digital experience.

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Engaging 37 Million Members
Across Every Digital Channel

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AARP Digital Footprint
AARP Financial AARP Health Create the Good AARP Games
AARP Foundation AARP Dating AARP DiscountsAARP.org
Branded Web Experience

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Multi-Channel Digital Strategy

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AARP Current Channel Reach
Online Channels
Member Email List
AARP.org
eNewletter
.org Mobile
.org Mobile
.AARP YouTube
AARP Radio
instagram
LinkedIn
Pintrest
Tumblr
AARP FaceBook Site
Twitter
.com Mobile

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AARP Customer
Journey & Engagement
Customer
Engagement
Search for
Vacation
Join AARPAARP.org
Use Travel Discount
Read
Magazine
Article
Join Online
Community
Volunteer
Become a
Community
Leader

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AARP Current
Digital Channels
.org
Mobile
Social
Web
Email
Search
Adobe CQ5
Spredfast
Custom Mobile
Custom Tablet
Test and Target
SiteCatalyst
ExactTarget
Pluck
Member Database

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AARP Future Direction

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The practice of creating digital experiences that adapt to seamlessly
deliver content suited to the device context of the user’s operating
system, screen size, or orientation.
Responsive Design

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Thank You
Tim McLaughlin
CEO & Founder, Siteworx, LLC
Sami Hassanyeh
Chief Digital Officer, AARP
www.facebook.com/Siteworx
@Siteworx
www.siteworx.com