21. What%if….%
Asthma UK
Guess how much we raised?
Hi Olive,
We thought we’d share the great
news with you. We raised a record-
breaking £500,000 in the 2013
marathon. Thanks to all our
supporters.
For more information, go to
www.asthma.org.uk
25. Consumers%are%willing%to%share%
their%data%if%it%delivers%benefits%
Data collection methods strongly influence how
consumers feel about sharing online.
Attitudes regarding sharing data are driven by personality,
rather than demographics.
People are less comfortable when they feel they are passively
“tracked,” as opposed to actively “sharing” their information.
55% appreciate when companies tailor their offers.
Source:%Mastercard’s%How%global%consumers%think%
about%their%data%Online%/%Janrain%%
37. Facebook%provides%a%significant%
amount%of%data%(but%we%don’t%want%it%all)%%
Basic info Specially Permissioned
Data
Extended permission
. Full Facebook name
- First name
- Middle name
- Last name
. Profile picture
. Gender
. Facebook language
. Facebook country
. Number of Friends
Email address
. About Me section of the user
. Activities of the user
. Date of birth
. Education history
. Events they will attend
. List of groups the user is a member of
. Hometown
. Interests of the user
. Likes of the user
. Location of the user listed on Facebook
. Notes of the user
. Photos of the user
. Questions asked by the user
. User’s family relationships
. User’s personal relationships and
relationship status
. User’s relationship preferences
. Religious views
. Political views
. Access to user’s status messages
. User check-ins
. Videos uploaded by the user
. Videos the user is tagged in
. User’s website URL
. Employment history
Access to user’s created friend lists
. Access to read user’s Facebook inbox
. Searchable access to all posts in user’s
News Feed
. Manage ads and call the Facebook Ads
API on behalf of a user
. Create and modify events on the user's
behalf
. Create and edit the user's friend lists.
. Access to user's online/online presence
. Access to user's friend's online/online
presence
. Check-in on behalf of user
. Post content, comments, and likes to a
user's stream and to stream of user's
friends
. RSVP to events on the user's behalf
. Publish to the Open Graph using Built-in
Actions, Achievements, Scores, or
Custom Actions
. Post and retrieve game achievement
activity
. See what music the user has listened to
. See what news the user has read
. See what videos the user has viewed
45. 1. 1st welcome message
give reason to engage
2. Follow-on Drip campaign
multi layered engagement
5 days duration, regular messages
Build a suitable Drip
campaign with the right
touch-points
Ac7vate%users%and%build%a%habit%
Welcome%Campaign%
Welcome%Campaign%
Reiac7va7on%
58. 58
5%top%7ps% %
1. Make social data capture a strategic objective
2. Think about data value exchange
3. Go from anonymous followers to identified
individuals
4. Test personalisation
5. How do measure ROI
