Mining for Untapped Markets with Social Media; Hidden B2B Tips: Even with the girth of blogs, videos and books about using social media to generate leads and sell products, the most powerful strategies for finding and connecting with relevant people are still emerging. Kevin presents the latest case studies and strategies to take social media from the occasional Facebook “like” and periodic Youtube video views to a full blown online conversation, inside a community of potential customers. The core of this shift is realizing that not every medium is right for every business and not every person needs to hear what you have to say.

1. presents
Mining for Untapped Markets With Social
Media
presented by Kevin
Rowe
Senior Internet Marketing Specialist

2. “ Passive mining ”
Site-Seeker, Inc. 2011

3. Message Design

4. The Golden Circle
Why
How
What

5. Message Design

6. Top level elements
Who
Verbals
Avenue
Evaluate

7. Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate

8. Tim Ferris: @tferriss
Who
Princeton graduate
Guru of self-teaching
Verbals
Tango
Chinese kick boxing
Avenue
Started BrainQUICKEN
Evaluate

9. Tim Ferris: @tferriss
Who
Verbals “ ” Greatest self-promoter of all
time
–Wired magazine
Avenue
“ Most innovative business
”
people of 2007
–Fast Company
Evaluate

10. Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate

11. Tim Ferris: @tferriss
Who
Engineering a “Muse” – Volume
4: Case Studies of Successful
Cash-Flow Businesses
Verbals 8 Steps to Getting What You
Want… Without Formal
Credentials
How to Bulletproof (or Unf*%k)
Your Mac
Avenue
Looking to the Dietary Gods:
Eating Well According to the
Ancients
Evaluate

12. Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate

13. Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate

14. Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate

15. Seth Godin: @ThisIsSethsBlog
Who
“America’s Greatest Marketer”
– American Way Magazine
Founder of dozens of companies, many have failed
Verbals
Worked as VP of Marketing at Yahoo
MBA from Stanford
Avenue “ultimate entrepreneur for the information age”
– Business Week
Evaluate

16. Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate

17. Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate

18. Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate

19. Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate

20. Booz & Company: @stratandbiz
Who
“one of the most prestigious management consulting
firms in the world”
- Vault.com
Verbals 75 of the worlds largest 100 companies are Booz&co.
clients
Coined terms like “supply chain,” “supply chain
management,” and the “PERT chart”
Avenue
Editor-in-Chief, Joel Kurtzman coined the phrase
“thought leader”
Evaluate

21. Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate

22. Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate

23. Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate

24. Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate

25. Booz & Company: @stratandbiz
Who
Verbals Over 100,000 readers, including senior
executives at Fortune 1000 corporations
in a wide range of industries
Avenue
Evaluate

26. Be Amazing