How to truly eco-innovate in Lighting - 11/02/2015 - Impact of strategy change on eco-innovative product and service design at Philips (Maurice Aerts – Philips)

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Open innovation
12.02.20Name 1
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Maurice Aerts
Philips

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ECO innovative product and service
design at Philips
Maurice Aerts
Philips Lighting
February, 2015

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2011: Design for recycling
 Composition
 Recyclability
 Design guidelines
 Material selection
 Connection selection
 MR16 examples

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Standard lamps used in shredding
test

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What happens at lamp end-of-life

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Learnings
Fixed connections keep parts connected:
screws, glue, potting

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• Get PCB out in one piece ( smelting)
• Enable easy/fast detection of materials
• Only use materials that can be recycled
• Avoid the use of (non-compliant) coatings
• Limit the number of different materials
• Use pure materials
• Avoid fixed connections
• Break-down (by shredding/disassembly) to
o Pieces with uniform composition
o Pieces of relatively large size (>1 cm)
materials
connections
electronics
Design rules for recycling

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Standard MR16
random fracturing PCB and
shell often still attached
MR16 low
voltage lamp

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MR16 with fracture lines
fracturing along fracture
lines (in brittle materials)
most PCBs detached, inspite
screws
Assist and guide fracture in the case of brittle housing

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MR16 stacked redesign
LED PCB
driver
collimators
driver clamp
heat sink top / fixation
heat spreader LEDs
heat spreader driver
contact pins
shell
 Pure materials
 90% recyclable
 Less weight
heat sink top / fixation
heat spreader LEDs
heat spreader driver
contact pins
shell
collimators
driver clamp
 Single connection
heat sink top / fixation
 PCB removed
as single piece
LED PCB
driver

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First learnings
• Working together with partners that cover other parts of the value
chain is very important to get on the learning curve and receive
feedback
• Seeing is believing: Demonstrators are required to make it visible to
stakeholders in the company
• Deployment is the most difficult part: Different materials requires
different suppliers, different way of thinking etc.
• In lighting, no one is willing to pay extra, so it should be cheaper (or at
least cost neutral), and/or mandatory by legislation

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Glass GU10
 Increase green value
 Decrease BoM cost
Additional advantages glass:
• No flame retardants needed
• Glass can be recycled
Parts before
assembling of lamp
Result after shredding
The pictures above show that the Pc lens,
the PCBs, as well as the heat sink come out
in one piece.
Glass lamp did not fly because:
• Would require different value chain
• No interest from recyclers
• Glass is heavy, so less recyclable content

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Glass lamp
A glass LED lamp produced on the incandescent line did fly: Reuse of existing
production line
First shop: Hubo Belgium

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Slimstyle
First successful design for recycling project: Did fly because
product architect believed in the concept

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Improving people’s lives through meaningful innovation
Philips core sustainability programs
1616
At Philips we strive to make the world
healthier and more sustainable
through innovation

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..”For a sustainable world, the transition from a linear to a Circular
Economy is a necessary boundary condition. A circular economy
requires innovation in the areas of materials, component and product
reuse, as well as related business models.
By using materials more effectively, economic growth will eventually be
decoupled from the use of natural resources and ecosystems. In such an
economy, the lower use of raw materials allows us to create more value”
Frans van Houten, “Unleashing the Power of the Circular Economy”
Report Circle Economy, April 2013
Our CEO point of view
on Circular Economy

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What is a “circular economy” about?
Linear Economy

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What is a “circular economy” about?
Closing loops.
Maximizing resource efficiency.
Maximizing value capture.
Maintaining customer relationships.
Circular Economy

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Designing for circular economy –Spider Diagram
for initial design stage

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CE scorecard
• The CE scorecard is a tool to rate current products, optimize designs,
and get a feeling of how to design products for CE
• Workshops in factories to
– Provide insight in CE
– Validate the tool
– Get input to shape and improve tool
– Rate products

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Evaluation of products

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Next steps
• Make demonstrators and identify pilot projects
• Convince the businesses
• Get the company ready for the change:
Targets for sales persons, service infrastructure
• Find partners to build the infrastructure. It’s impossible to
do it alone

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