Circular Economy Innovations and Business Models
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Ashley Robb of GreenGain, explaining the Circular Economy on behalf of Net Impact (Leeds Chapter)
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Circular Economy Innovations and Business Models
- 1. Ashley Robb, Director, Green Gain Ltd The Circular Economy in Action
- 2. Introducing the Circular Economy
- 4. Circular Economy tick list • Substituting traditional raw materials with renewable resources; • Design for repair / remanufacture / recovery; • Systems thinking - business models which reduce resource use and optimise circularity. Innovative …. and inspiring
- 5. The circular economy mattress The Furniture Recycling Group: • Collects end-of-life mattresses from hotels and households; • Manual disassembly… new mattress built from springs; • All other components reused or recycled. High growth rate company… rapidly expanding around UK
- 6. Are Mushrooms the New Plastics? Ecovative business growth rate: 0 to 70 (employees) in six years Packaging material made from fungi mycelium grown in crop wastes: • Renewable, non-toxic and compostable; • Same function as expanded polystyrene, but better.
- 7. WARPit: re-use market place • WARPit offers a subscription service purchased by each organisation; • Staff can give away or loan/rent out their surplus or underused assets to other staff in a secure controlled online environment; and • WARPit also sets up the technical and legal framework to allow organisations to link up and share their surplus resources.
- 8. ECONATION LIGHT ENERGY Smart natural lighting • EcoNation - supplier of ecological daylight solutions for selected industrial market applications; • LightCatcher - advanced mirror and technology-based system, bringing in more daylight into buildings than traditional light shafts or domes; • EcoNation - offers to finance large industrial lighting projects by itself. EcoNation then places LightCatcher light domes on the customer's roof, absorbs the entire investment, monitors the energy savings; and • Customer - saves 20% - 70% on the energy bill without investing one single euro.
- 10. Interface – Net Works • Net-Works enables fishing communities in developing countries to sell waste nets back into a global supply chain; • Interface receives a fully recycled source of nylon for carpet tile production, and the local community receives long-term incentives to protect their natural environment; and • To date, collected 61 tonnes of discarded fishing nets, helping 4,500 villagers in 14 collection sites in Philippines.
- 12. Conclusions Inspired to develop new circular economy enterprise? • Take the time to properly research an idea; • Collaboration is key; • So is strong leadership; • Funding available – but don’t get fenced in; • Be prepared to change direction; and • Being an ‘early adopter’ does not come without risk!
- 13. Thank You for Listening Ashley Robb Green Gain M: 07786 248220 E: ashley@greengain.co.uk
Editor's Notes
- Insight, analysis and action on circular economy opportunities…. green enterprises New ideas and fresh perspective Initial scoping and options appraisal Development of overarching strategy Collaboration with public and strategic agencies eg WRAP, TSB, Ellen MacArthur Foundation Collaboration with supply chain partners Management of specific innovation programmes or projects Coaching, training, mentoring
- Walter Stahel, architect and economist, sketched in his 1976 research report to the European Commission The Potential for Substituting Manpower for Energy, co-authored with Genevieve Reday, the vision of an economy in loops (or circular economy) and its impact on job creation, economic competitiveness, resource savings, and waste prevention. , Credited with having coined the expression “Cradle to Cradle” in the late 1970s, Stahel worked at developing a “closed loop” approach to production processes and created the Product Life Institute in Geneva more than 25 years ago. The circular economy is a vision about how we make, use and dispose of products in a resource-limited world. A circular economy is based on renewable resources – either grown or circulated within the economy at high value. The circular economy has no wastes: only resources designed to be feedstocks for other products. - The challenge has caught the imagination of big business, entrepreneurs, designers and educators who see that the resources, production systems, business models and consumption patterns that have driven the modern economy so far will increasingly need to be replaced.
- This butterfly diagram illustrates how biological and technical materials (and the components) cycle through the economic system, each with their own set of characteristics. Unlike biological materials, technical materials are not cascaded to other applications but the functionality, integrity and value of embedded energy are maintained through re-marketing, reuse, disassembly, refurbishment and remanufacture. The second law of thermodynamics prevents endless unaltered cycles – everything decays.
- Not all product based – could be innovative supply chain or service.
- Supply chain integration Never touches a skip or contamination Also refurbishes beds
- Surf boards, biocomposite structural boards. Different from starch / PLA based materials Employees: design and marketing not manufacture Customers – Dell, Steel case Origins: university spinout… but actually two committed entrepreneurs
- Organisations: universities, city councils, NHS Trusts etc. WARPit works with furniture, equipment or any resource, including fixtures and fittings, electrical, books , stationery , lab equipment, technical equipment etc etc. Other collaborative consumption platforms: see The Savvy Earner: rental of spare space, spare time, spare car, spare stuff, spare parking.
- Ricoh’s objectives are to reduce the input of new resources by 25% by 2020 and by 87.5% by 2050 from the level of 2007 To reduce the use of major materials of products that are at high risk of depletion (e.g., crude oil, copper, and chromium) by 2050. Ricoh Comet Circle™, introduced in 1994, centres on the belief that all of Ricoh’s product parts should be designed and manufactured in a way that they can be recycled or reused. Ricoh management uses the Comet Circle™ as a real tool to plan its portfolio of products and activities. Ricoh established the GreenLine label as a concrete expression of its resource recirculation business, with the priority focus on inner-loop recycling. Copiers and printers returning from Ricoh’s leasing programme are inspected, dismantled, and go through an extensive renewal process — including key components replacement and software update — before re-entering the market under the GreenLine label with the same warranty scheme that is applied to new devices.
- On its first day of operation, the new company had only 15 employees, including Anderson, and faced significant challenges from sharply rising petrochemical costs, a key raw material in the carpet industry. CI’s advanced cutting and bonding technology sustained the company and enabled it to meet the needs of the office building boom of the mid-1970s. Modular carpet tiles grew in popularity and by 1978 Interface sales had reached $11 million. The company went public in 1983. In the mid-1990s, Interface’s Chairman and CEO Ray C. Anderson shifted the company’s strategy, aiming to redirect its industrial practices to include a focus on sustainability without sacrificing its business goals. Anderson wrote a book entitled Mid-Course Correction, in which he discussed his own awakening to environmental concerns and presented a model for businesses to achieve sustainability. Interface - Since its founding, Interface has grown into a billion-dollar corporation, named by Fortune as one of the “Most Admired Companies in America” and the “100 Best Companies to Work For.” It has diversified and globalized its businesses, with sales in 110 countries and manufacturing facilities on four continents and is now the world’s leading producer of soft-surfaced modular floorcoverings. If not collected, these nets can persist for centuries, taking a toll on the environment and marine life.
- Collaboration: supply chain partners, other entrepreneurs, Universities. good internal team Talk to Green Gain, especially if interested in collaborating in any of these examples or others. Rhubarb.
- Collaboration: supply chain partners, other entrepreneurs, Universities. good internal team Talk to Green Gain, especially if interested in collaborating in any of these examples or others. Rhubarb.