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1. www.queuelessapp.com click to start
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2. problem
queues
in shops
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3. solution
shop product
mobile
entrance barcode
payment
exit
scan
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4. smartphones in poland
smartphone share in the total handset market (in units)
30% 27,1%
25%
20%
15%
11,5%
10%
5%
5% 3%
1%
0%
2007 2008 2009 2010 2011
4

5. where smartphone is used
home
on the go
in a store
77%
restaurant
work
at social gathering/function
cafe or coffee shop
doctor’s office
airport
library in a store
school
source: “The mobile movement” by Google 5

6. smartphones and shopping
79% of users Rely on smartphones to help with shopping
78% 69% 52% 78%
in-store product contact find and use offers
drivers information retailer & discounts
• located a retailer • read product • called a retailer • looked for promotions
information and reviews and coupons
• compared prices • contacted retailer
to decide • compared features in any other way • used discount coupon
of a product on phone
• searched store’s
inventory • used barcode scanner
• watched online video
source: “The mobile movement” by Google 6

7. we are one step farther
than self-service cash
in changing people behaviour
7

8. advantages
consumers shops common
• quicker shopping • increased • shop-consumer
competetiveness communication (i.e. discount
• information
information, loyalty program)
about products • detailed information
of particular client (database)
8

9. problem that arose
thieves
(problem appears
at the groceries)
• realible target group
• various security solutions
• introduction strategy
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10. thieves problem solution
reliable target various security introduction
group solutions strategy
• Apple have already introduced this way of • comparison of assumed weight of scanned • 10-products/quick - line cashiers
shopping (we have a simillar target group) products with the weight of out-taking
• big-size product’s shops
products
• profile based system provides and stores
• random double-check on exit desk
information about any theft attempt • random customer inspection by security
discovered by security stuff (attaches it to stuff
the phone number)
• RFID chips attached to more expensive
products
10

11. smartphone users in poland (our target group)
• 35-years old is a major group of smartphone users
• 42,5% people under 25 years old
• 28% of smartphone users are those with monthly income 2000 – 2999 zł
• in the group of >7000 zł monthly income 40% are the smartphone users
• 40% smartphone users come from big cities
• 27% smartphone users pays more than 100 zł monthly on phone fee
• group is almost twice bigger than among old-mobile-phones users (16%)
• 42% uses mobile internet everyday
source: “Profil użytkowników smartphonów” by Acixiom 11

12. how the shopping process is evolving
12

13. Waitrose in UK as a similar solution
step 1. approving a credit card at customer’s service
desk and signing into a shop database
step 2. collecting a barcode scanner
step 3. scanning and adding items to the chart
step 4. checking out and paying at the welcome desk
step 5. (optional) being inspected by a security stuff
source: www.waitrose.com 13

14. we are one step further than anyone
14