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Transmédia Carte Blanche

Transmédia Carte Blanche
Journées Transmédia, Montréal

Presentation given Feb 21. 2012

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Transmédia carte blanche final Transmédia carte blanche final Presentation Transcript

  • Transmédia Carte Blanche Journées Transmédia Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow February 21, 2012 @SioflynnFriday, 2 March, 12
  • How did I get here??Friday, 2 March, 12
  • Crazy PhD Joined CFC Media Lab 2001 over 10 years of teaching interactive storytelling advised on over 70 interactive projects consultation, talks, panels.... OCD digital culture watcherFriday, 2 March, 12
  • where have we been?Friday, 2 March, 12
  • Friday, 2 March, 12
  • What’s changed?Friday, 2 March, 12
  • power of the web facebook friend networks data viz Dec 13 2010 Paul Butler http://www.facebook.com/notes/facebook-engineering/ visualizing-friendships/469716398919Friday, 2 March, 12
  • http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  • Rise of the Social WebFriday, 2 March, 12
  • Rise of the Social Web &... networked intelligence communities of interest sharing vs. commercial economies participatory media M2M DIO not DIYFriday, 2 March, 12
  • Rise of the Social Web supported by ... mobiles tablets ubiquitous computingFriday, 2 March, 12
  • http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#.TzVbtmVT0g8.twitterFriday, 2 March, 12
  • http://www.youtube.com/watch?v=EJpSqeQbh4o http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  • http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  • Apps for Everything!Friday, 2 March, 12
  • Storytelling... What’s changing?Friday, 2 March, 12
  • Convergent Media Storytelling Dr. Pamela Rutledge, AThinkLab.com http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Friday, 2 March, 12
  • useful distinctions • Steve Peters, 4th Wall, No Mimes Media • 3 forms of transmedia • franchise - extends story thru multi-media • marketing - supports property or brand • native - designed as transmedia from inception • Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories (slideshare.com)Friday, 2 March, 12
  • STORIES CREATORS FANS WORLDBUILDINGFriday, 2 March, 12
  • Transmedia = adjective Story = nounFriday, 2 March, 12
  • transmedia story... strong characterFriday, 2 March, 12
  • make it social... 2009 twitter & facebook game...Friday, 2 March, 12
  • BBC 2010-12 Sherlock HolmesFriday, 2 March, 12
  • in-time bloggingFriday, 2 March, 12
  • transmedia storytelling integrated content across media channelsFriday, 2 March, 12
  • Friday, 2 March, 12
  • transmedia alternate reality gaming Break the 4th WallFriday, 2 March, 12
  • ‘Ill always believe Watson in him’Friday, 2 March, 12
  • make it social...todayFriday, 2 March, 12
  • design questions are spatial transmedia/multi-platform stories • non-linear narratives • fans move between multiple platforms • characters & story arcs extend in time & across platforms • multiple points of entry • interactivity: affect story, remix story, write story • interactivity: web/games innovative interface designFriday, 2 March, 12
  • Digital Natives & the Myth of ADHDFriday, 2 March, 12
  • The Hunger Games Watcha Doing, Lionsgate?Friday, 2 March, 12
  • Transmedia marketingFriday, 2 March, 12
  • WorldbuildingFriday, 2 March, 12
  • Friday, 2 March, 12
  • Friday, 2 March, 12
  • Friday, 2 March, 12
  • The Hunger GamesFriday, 2 March, 12
  • Friday, 2 March, 12
  • impassioned & outraged fan WorldbuildingFriday, 2 March, 12
  • Guidestones Canadian transmedia webseries 2012Friday, 2 March, 12
  • Guidestones Canadian transmedia webseries 2012Friday, 2 March, 12
  • Guidestones integrated transmedia contentFriday, 2 March, 12
  • Touch Tim KringFriday, 2 March, 12
  • Touch integrated transmedia contentFriday, 2 March, 12
  • • Strong living characters (villain too!) • Immersive worldbuilding = rules • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharingFriday, 2 March, 12
  • ENTICE hints of design....Friday, 2 March, 12
  • ENGAGE design for the middle...Friday, 2 March, 12
  • EXTENDFriday, 2 March, 12
  • Design for Human BehaviourFriday, 2 March, 12
  • create a cool experienceFriday, 2 March, 12
  • Start a Movement Tim Brown, CEO IDEOFriday, 2 March, 12
  • Friday, 2 March, 12
  • thank you Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter siobhanoflynn.comFriday, 2 March, 12