Transmédia carte blanche final

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Transmédia Carte Blanche
Journées Transmédia, Montréal

Presentation given Feb 21. 2012

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Transmédia carte blanche final

  1. 1. Transmédia Carte Blanche Journées Transmédia Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow February 21, 2012 @SioflynnFriday, 2 March, 12
  2. 2. How did I get here??Friday, 2 March, 12
  3. 3. Crazy PhD Joined CFC Media Lab 2001 over 10 years of teaching interactive storytelling advised on over 70 interactive projects consultation, talks, panels.... OCD digital culture watcherFriday, 2 March, 12
  4. 4. where have we been?Friday, 2 March, 12
  5. 5. Friday, 2 March, 12
  6. 6. What’s changed?Friday, 2 March, 12
  7. 7. power of the web facebook friend networks data viz Dec 13 2010 Paul Butler http://www.facebook.com/notes/facebook-engineering/ visualizing-friendships/469716398919Friday, 2 March, 12
  8. 8. http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  9. 9. Rise of the Social WebFriday, 2 March, 12
  10. 10. Rise of the Social Web &... networked intelligence communities of interest sharing vs. commercial economies participatory media M2M DIO not DIYFriday, 2 March, 12
  11. 11. Rise of the Social Web supported by ... mobiles tablets ubiquitous computingFriday, 2 March, 12
  12. 12. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#.TzVbtmVT0g8.twitterFriday, 2 March, 12
  13. 13. http://www.youtube.com/watch?v=EJpSqeQbh4o http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  14. 14. http://www.youtube.com/watch?v=EJpSqeQbh4oFriday, 2 March, 12
  15. 15. Apps for Everything!Friday, 2 March, 12
  16. 16. Storytelling... What’s changing?Friday, 2 March, 12
  17. 17. Convergent Media Storytelling Dr. Pamela Rutledge, AThinkLab.com http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/Friday, 2 March, 12
  18. 18. useful distinctions • Steve Peters, 4th Wall, No Mimes Media • 3 forms of transmedia • franchise - extends story thru multi-media • marketing - supports property or brand • native - designed as transmedia from inception • Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories (slideshare.com)Friday, 2 March, 12
  19. 19. STORIES CREATORS FANS WORLDBUILDINGFriday, 2 March, 12
  20. 20. Transmedia = adjective Story = nounFriday, 2 March, 12
  21. 21. transmedia story... strong characterFriday, 2 March, 12
  22. 22. make it social... 2009 twitter & facebook game...Friday, 2 March, 12
  23. 23. BBC 2010-12 Sherlock HolmesFriday, 2 March, 12
  24. 24. in-time bloggingFriday, 2 March, 12
  25. 25. transmedia storytelling integrated content across media channelsFriday, 2 March, 12
  26. 26. Friday, 2 March, 12
  27. 27. transmedia alternate reality gaming Break the 4th WallFriday, 2 March, 12
  28. 28. ‘Ill always believe Watson in him’Friday, 2 March, 12
  29. 29. make it social...todayFriday, 2 March, 12
  30. 30. design questions are spatial transmedia/multi-platform stories • non-linear narratives • fans move between multiple platforms • characters & story arcs extend in time & across platforms • multiple points of entry • interactivity: affect story, remix story, write story • interactivity: web/games innovative interface designFriday, 2 March, 12
  31. 31. Digital Natives & the Myth of ADHDFriday, 2 March, 12
  32. 32. The Hunger Games Watcha Doing, Lionsgate?Friday, 2 March, 12
  33. 33. Transmedia marketingFriday, 2 March, 12
  34. 34. WorldbuildingFriday, 2 March, 12
  35. 35. Friday, 2 March, 12
  36. 36. Friday, 2 March, 12
  37. 37. Friday, 2 March, 12
  38. 38. The Hunger GamesFriday, 2 March, 12
  39. 39. Friday, 2 March, 12
  40. 40. impassioned & outraged fan WorldbuildingFriday, 2 March, 12
  41. 41. Guidestones Canadian transmedia webseries 2012Friday, 2 March, 12
  42. 42. Guidestones Canadian transmedia webseries 2012Friday, 2 March, 12
  43. 43. Guidestones integrated transmedia contentFriday, 2 March, 12
  44. 44. Touch Tim KringFriday, 2 March, 12
  45. 45. Touch integrated transmedia contentFriday, 2 March, 12
  46. 46. • Strong living characters (villain too!) • Immersive worldbuilding = rules • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharingFriday, 2 March, 12
  47. 47. ENTICE hints of design....Friday, 2 March, 12
  48. 48. ENGAGE design for the middle...Friday, 2 March, 12
  49. 49. EXTENDFriday, 2 March, 12
  50. 50. Design for Human BehaviourFriday, 2 March, 12
  51. 51. create a cool experienceFriday, 2 March, 12
  52. 52. Start a Movement Tim Brown, CEO IDEOFriday, 2 March, 12
  53. 53. Friday, 2 March, 12
  54. 54. thank you Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter siobhanoflynn.comFriday, 2 March, 12

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