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Inside Sina Weibo Bill Bishop  Twitter @niubi Weibo @billbishop http://www.digicha.com January 2011
Sina  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short But Explosive History of Weibo In China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sina Weibo Key Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sina Weibo Key Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monetization & Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Look Inside Weibo
Weibo Front, Not-Logged In
My Home Page
Discovery Hub-“Weibo Square”
Top Trends
A Tweet With Media and Conversation Click to expand inline media, videos play “inside” the tweet Comments expand to display list of comments to tweet, allows for more robust, engaged, threaded “conversations” Click “Comment” Link To Expand List Click Picture To Expand
“ Retweeting” Retweet with up to 140 additional characters
Groups
A Group Front Page-”Singles Hazard”
Events
Voting/Polling
Apps
Group Buying Aggregator "Weituan"  微团
Location Based Service (LBS) "WeiLingDi"  微领地
Weibo Gaming Channel
Find Friends
Thank You Bill Bishop Twitter @niubi Weibo @Billbishop http://www.digicha.com January 2011

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