4. It is how you use their insights
into your business strategies
that ultimately defines your
success.
5. The more you know them and
identify their needs, the more
you grow in your business
6. So who is this guy? Let‟s see the 10 major types of clients.
Image courtesy: sawares.eu
7. No 1 – The Hyper Kid
Image courtesy: in.finance.yahoo.com
8. These clients are very sensitive in nature and get tensed for even
the smallest thing. No matter how much you try to please them,
they still have negative feedback for you!
„Patience‟ is the key here. Do not lose your temper. Practice yoga,
meditate or just take a deep breath before talking to them. Set
buffer time when you work for them. Delight them with proactive
work.
9. No 2 – The Egoistic “ME”
Image courtesy: paradigm-shift-21st-century.nl
10. All they want to hear is – “what‟s in it for ME?”, “what about
ME?”, “I WANT THIS!”, “where is what I had asked for?”
They need a lot of ego-massage. Make them feel important. Make
sure you meet them at least once a week, with or without any
agenda in mind. Always present an option they have asked for, no
matter how ridiculous it is. Learn how to get your work done in a
smart way
11. No 3 – Sleeping Beauty
Image courtesy: www.etsy.com
12. Well, this type needs extra attention. They don‟t come back with
feedback on any campaign/project. Never lose interest working
on them. They have a tendency to pounce back!
Most dangerous of the lot…don‟t take them lightly. Remember it is
your job to make things happen. Be behind them, torture them
till you get what you want. Give them doses of reality from time to
time.
13. No 4 – One of a Kind
Image courtesy: buffettismyidol.blogspot.com
14. Very rare to find but wonderful to work with . They trust your
instincts and give you full freedom. Ready to help and always
welcome ideas – big or small. You wouldn‟t mind going out of
your way to work for them
Make sure you don‟t take them for granted. Respect their time
and be honest to them. Surprise them with proactive work.
15. No 6 – Cry Baby
Image courtesy: www.stepbystep.com
16. These don‟t need a reason to cry. They only create unnecessary
pressure to meet tomorrow‟s deadline. Whine if u are late by 5
minutes, whine if the work can‟t be given „first thing in the
morning‟ when you have been briefed only last evening!
Just please them with numbers and facts because no matter what
you do or how perfect you are…this person will never be happy.
Or just grab a bottle of beer and enjoy the drama!
17. No 7 – The Dictator
Image courtesy: commons.wikimedia.org
18. The most unruly type. They partner with you only for execution.
They need no inputs from you. They will make you wait for hours
for one approval!
No point wasting time on such clients. Execute whatever they say,
that is if you really need that extra money! Otherwise, just let
them go…
19. No 8 – The Unmindful
Image courtesy: www.seanpaune.com
20. These clients know nothing…not even why they exist? Everything
is dependent on you…planning, strategy, execution…even
approvals! They never stop to amaze you with their lack of
knowledge.
Treat them justly and be patient. Make sure you know the
company‟s beliefs and values before entering in to the market, as
it might be a tricky affair. Make sure you pen down all
conversations for future reference.
21. No 9 – Mr. Nonsense
Image courtesy: carmenkm0625.wordpress.com
22. These clients love to faff. Just talk and make promises, but when
things have to be executed, they don‟t even think twice in taking
their words back ! Either no budgets or no approvals. You are left
annoyed and clueless.
Just keep in mind their behavior while planning any
campaign/project. Do not go over board with ideas. Also, make
sure you get approvals in writing. These cheapskates can do
anything for good work at low price.
23. No 10 – The Mr. Know-it-all
Image courtesy: www.123rf.com
24. I love them. This guy knows his business. Believes in deadlines and
timely deliverables. Highly intellectual and cannot be fooled
around..
Keep your basics clear. Remember he will question you all the
time, so do a lot of research before meeting him. Make sure all
deliverable are met on time.
30. About
Simplify360 is the leading social
business intelligence firm based out of
United States and India.
Simplify360 is the world’s first
integrated Enterprise Social Media
Platform. Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for
Enterprises.
Social Business
Intelligence
www.simplify360.com
We enable businesses to perform
Online Reputation Management,
Customer Service, Community
Management, Social Media Research
& Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment
Analysis.
31. Leaders use Simplify360
Company Has 100+ Clients – Largely in India and America
Partners
World
wide
Brazil and LatAM
Malaysia
Qatar
USA
India
Singapore &
India
Saudi Arabia
Worldwide
Korea